20/07/2025
Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows.
The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean in its bi-annual research series.
The biggest and most powerful trends in the industry in the last six months, Mediaocean says, are AI, CTV, and identity, with nearly three-quarters of marketers surveyed citing AI as a priority. Current uses for the technology focus on creative, copywriting, media planning, data analysis, and campaign optimisation.
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