09/02/2022
๐๐จ๐ฐ ๐๐จ ๐๐ฉ๐ฒ ๐จ๐ง ๐๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ๐๐ฌ๐ข๐ง๐ ๐
๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐ข๐๐ซ๐๐ซ๐ฒ, ๐๐๐๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ! ๐
๐
๐ข๐ซ๐ฌ๐ญ ๐๐๐ญ ๐ฆ๐ ๐ญ๐๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ฐ๐ก๐๐ญ ๐
๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐ข๐๐ซ๐๐ซ๐ฒ ๐ข๐ฌ?
๐ It's a free tool developed by Facebook to observe ads running on its platform.
๐๐จ๐ฐ ๐๐จ ๐ ๐ฌ๐ฉ๐ฒ ๐จ๐ง ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ๐ฎ๐ฌ๐ข๐ง๐ ๐ข๐ญ? ๐ค
๐ You just type in a keyword or a brand name, hit search & you'll start seeing all the ads in that category but how to take it a notch up & use it effectively?
You're a Marketer or a Business Owner looking to leverage this, read on...
๐ Type in your competitor's brand name or niche keyword & hit enter.
๐You'll see all the ads, active & inactive.
๐Go to filters and filter out inactive ads & in the date, select those ads which have been running for more than 6 months.
๐Ideally, ads running for so long indicate that they are giving results.
๐Observe those ads, take notes, see what's working, check out their landing page, etc.
๐Learn from it, create your own ad (don't copy!), and implement it.
You'll get a broad idea of what's working, which can save you some work but in the end, it gets down to your overall strategy which cannot be copied from winning ads.
Hope this helps ๐