29/07/2026
⚠️ Your ads generated the lead. Your response system lost the sale.
The campaign can work while revenue leaks after the form fill.
Without clear ownership, response deadlines, and follow-up rules, good demand gets mislabeled as “bad leads.”
🔍 Audit the handoff:
✅ Who owns each lead?
⏱️ When must first contact happen?
🔁 What follow-up happens next?
📊 How is the final status recorded?
Before increasing your paid media budget, fix the lead-response system handling the demand you already paid to generate.
📩 DM PIPELINE to see what MGFX would inspect.