Digital marketing Academy

07/10/2022

07/10/2022

Digital marketing has the potential to transform the way that you reach and engage your customers.

But you don’t have to take our word for it.

Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions:

Ecommerce candle company, Nidhi increased their sales by 714% over a 3-month period using social media (with a little help from LYFE marketing).
Forever Diamonds, a Georgia jewelry company, was able to reach and engage its fans for less than $1 per engagement over the course of a year, increasing foot traffic and leading to real conversions.
We helped a snow motorcycle business selling snow equipment, generate $96,664.98 worth of SEO results in just 5 months!
Our team also helped a local gym convert 210 new leads over 90 days at a cost of just $4.33 per lead through effective and targeted Google ads.
These cases are a true testament to the benefits of digital marketing.

With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.

06/10/2022

05/10/2022

As a specialist, the required skills that form part of today's digital marketing job

04/10/2022

“Sometimes reality is too complex. Stories give it form.” — Jean Luc Godard, Director, Writer, & Editor
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine

04/10/2022

Are There Different Ways to Conduct Digital Marketing?
Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing. It is not a cookie-cutter exercise.

That being said, there are several common methods for conducting digital marketing, including:

Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic.
Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
Pay-Per-Click (PPC) — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.
Social Media Marketing (SMM) — SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
Email Marketing — Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
Affiliate Marketing — Affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale (PPS) compensation within a common network.
Content Marketing — Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
Native Advertising — Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content on a different website, is a common method of native advertising.
As the list above indicates, there are numerous ways to execute a digital marketing strategy. For most businesses, successful inbound marketing involves the use and application of multiple digital marketing methods.

03/10/2022

Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing.