09/12/2025
Want to steal your competitors backlink wins?
Reverse engineering their links is how you shortcut research and win faster.
Here’s a simple step-by-step you can use today:
1. Pick 3 competitors — the ones ranking above you for target keywords.
2. Run a backlink report — export their referring domains and top pages (use any backlink tool you have).
3. Sort by value — filter for high-authority, relevant domains and contextual (in-content) links.
4. Find link types — note whether links are guest posts, resource pages, mentions, forum threads, or citations.
5. Map pages → anchors → topics — see which content earned the links and what anchor text was used.
6. Prioritise opportunities — pick the low-effort, high-impact wins: resource pages, unlinked mentions, and broken links.
7. Execute with intent — outreach with something helpful (better resource / updated data / replacement for broken link).
8. Track & repeat — monitor new links and scale what works.
Quick tip: start with unlinked mentions and broken links. They’re fast wins and often convert better than cold guest post outreach.