09/06/2022
EMAIL FLOWS VS CAMPAIGN EMAILS:
CAMPAIGNS:
Campaigns are one-time email sends that you send to a particular list or segment.
BENEFITS OF EMAIL CAMPAIGNS:
📍 Click rates will go up.
📍Revenue will also go up.
📍Campaigns generate 40-50% of a store’s email marketing revenue.
FLOWS:
Flows are automated emails that are based on a set of triggers and filters.
BENEFITS OF EMAIL FLOWS:
📍They help you make a bigger impact.
📍They’ll make you more efficient and will increase transactions.
📍They keep leads engaged.
There is no doubt that both flows and campaigns can help with:
♦️Customer engagement.
♦️Customer acquisition.
♦️Customer retention.