05/05/2020
𝐋𝐨𝐠𝐢𝐜 𝐰𝐢𝐥𝐥 𝐧𝐞𝐯𝐞𝐫 𝐬𝐞𝐥𝐥 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐮𝐲 𝐰𝐢𝐭𝐡 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬!!!
I’ve seen Salon owners and PMU Artists trying to sell their services with Logic, for e.g:
1) Get Discount
2) Grab this and this for Free
3) 50% Off
4) Free Touch Up
Listen up guys, people buy with emotions and when asked why they purchased something, then they come up with a logical answer behind it…
But how do I put emotions into selling my service? This question I get a lot, and rightly so…
This is what I call the Art of “Story Selling”, being business owners we must be phenomenal at story selling…
Don’t sell the Features, no one cares about them..
Sell the Benefits!! Every one cares about them..
👉Show them how their day would look like if they got their eyebrows done …
👉How easy their mornings would be…
👉How they won’t ever have to worry about their brow and what would it do for them…
👉How much time they’d be able to save every day, every week and every month…
👉Come up with a Video testimonial, have a client speak about the experience on a video, have them talk about service and that would be something your audience can relate to..
This will tap their emotions and they’ll be motivated to buy from you and instead of Just Looking Around they’ll instantly move to “ 𝐒𝐇𝐔𝐓 𝐔𝐏 𝐀𝐍𝐃 𝐓𝐀𝐊𝐄 𝐌𝐘 𝐌𝐎𝐍𝐄𝐘”
How many of you are currently using Video Testimonials??
Comment Below 👇