17/05/2024
Some key visuals I created for Basara 🚀
The metalworking industry typically doesn't prioritize creativity in its visuals. The focus tends to be on maintaining a correct and functional appearance, avoiding designs that might be considered too attention-grabbing.
This provided an opportunity to break away from the norm. As Basara aimed to expand its efforts to the western market, incorporating symbolism referencing western achievements felt fitting. Hence, the concept emerged: "We were here before they got to the moon." This phrase resonates with Basara's establishment in 1964, full five years prior to the NASA's Apollo 11 mission, when Neil Armstrong set foot on the lunar surface.
Full case study on Behance, link in bio!
