Kool Things

Name: Kool Things
Address: Warsaw, PL
Telephone: +48223790491

Kool Things is an integrated marketing agency specialized in games. PUBLIC RELATIONS
Communication is always the core of our work.

DIGITAL MARKETING
We conduct comprehensive marketing campaigns for game developers and publishers. From strategy, through creation, to ex*****on and detailed analysis - our competences allow us to respond to all marketing needs of modern video game developers. For over a dozen years our PR team has been advising and implementing communication campaigns for both the largest global gaming brands an

d ambitious indie creators. We make sure that your message reaches the audience you care about most. GAMING MARKETING
As an experienced team of specialists, we create tailor-made strategies for brand presence in gaming. We carry out activities in the field of influencer marketing, creations, dedicated tournaments, video production and streaming, cross-promotion with game publishers. We also focus on education in the field of gaming, so we are happy to provide training for our clients.

03/08/2026

🚀 STEAM ALGORITM IN 2026 - P3. 📈

To boost your game's organic reach, you must align your store page with how Steam’s recommendation systems actually evaluate titles.
Here is what officially drives Steam's automated recommendation engines:
👍 Wishlist Velocity: Rapid wishlist spikes trigger automated storefront pushes.
👍 Review Sentiment Ratio: Maintaining 80%+ positive reviews unlocks extra discovery.
👍 Tag Consistency: Precise store tags match your game to similar high-traffic titles.

💬 Want to skip the DIY? Drop us a DM.

27/07/2026

Targeting Youth? You Need Gaming! 🎮

To truly connect with younger generations today, non-gaming brands must meet them inside the gaming ecosystem.
Here is how Kool Things activated the gaming space for Sprite🥤

🎮PlayStation Partnership: Built a custom lottery giving away PS5s, headsets, and controllers.
💬Interactive Chatbot: Powered 25,000+ chatbot conversations to engage fans directly.
👍13,000+ Lottery Entries: Generated thousands of verified purchase submissions.

Want to skip the DIY? Drop us a DM.

22/07/2026

Capture Player Attention 🎮
Standing out today means gripping your audience instantly and turning passive viewers into fully engaged fans.
Here is how Kool Things delivered real impact for Electronic Arts and The Sims:

👍TikTok Carol Campaign: Creators wrote custom songs inspired by the game and holiday spirit.
👍Interactive Fan Contest: Followers wrote extra song lyrics to win a custom Sims sweater.
❗653k Organic Views: The campaign generated 1,000 fan entries and 39k reactions.
Want to skip the DIY? Drop us a DM.

13/07/2026

MASTER INSTAGRAM REACH 📸

Want to push your game onto Instagram’s main stage? The platform’s feed rewards raw community engagement over heavily polished ads.

Here is how we maximize visibility, using the same tactics we delivered for Philips and AOC:

👉Hook in 3 Seconds: Grab eyes immediately with fast-paced video edits.
👉Reply to Every Comment: Fast conversations signal the algorithm to push your post.
👉 Use Original Audio: Trending and unique sounds heavily boost Reels discovery.

Want to skip the DIY? Drop us a DM.

06/07/2026

🚀 STEAM ALGORITM IN 2026 - P2. 📈

To make your game visible to players, you must first understand how Steam’s recommendation engine actually works. Steam is a store completely driven by player behavior, meaning the platform rewards games that keep users active and engaged.

Focus on these 3 simple, official mechanics to boost your organic visibility:

👉 The Conversion Rate Metric: Steam tracks how many visitors actually buy your game or add it to their wishlist. A higher conversion rate signals to the algorithm that your page is high-quality, pushing it into more user feeds.
👉 Localization and Global Reach: Adding translations for tags, descriptions, and storefront text unlocks localized visibility algorithms. Steam prioritizes showing games to users in their native language when those translations are available.
👉 The Update Visibility Rounds: Steam officially grants every released game specific "Visibility Rounds" for major updates. Strategically scheduling big content patches triggers temporary algorithmic boosts that place your game directly on the Steam homepage.

📥 Need help aligning your store page with Steam's official guidelines? Drop us a DM or reach out today.

29/06/2026

Grow Your Indie Game 🎮

Great gameplay alone isn’t enough if nobody knows your indie game exists. To stand out in a crowded market, you need to build momentum early using smart, organic marketing tactics. Focus on these 3 golden rules to boost your visibility at low cost:

* The "Prologue" Strategy: Launch a free, highly polished standalone demo or prologue on Steam to capture early reviews and drive massive organic traffic to your main page.
* Streamer-Friendly Features: Build integrations like Twitch interaction or built-in photo modes directly into your game to make it irresistibly shareable for content creators.
* Community-Driven Devlogs: Document your development journey openly on Reddit and Discord—players don't just buy games, they invest in the stories of the people who make them.

📥 Looking to launch your indie title with maximum impact? Drop us a DM or contact us today.

22/06/2026

We don’t just talk about competitive gaming - we build active arenas for it. Kool Things design and execute massive online esports tournaments that bring players together and put your brand at the center of the action. Here is what we delivered for the Samsung Galaxy Cup, showing what we can do for your brand:

* Massive Player Turnout: We successfully gathered over 5,000 active players to compete in a seamlessly managed online tournament.
* Dedicated Gaming Hub: Our team built a custom Discord server from scratch, turning it into a thriving hub for the community.
* Huge Media Buzz: The event generated over 100 dedicated news articles across gaming and tech media.

📥 Want to engage the gaming community with your own tournament? Drop us a DM or contact us today.

15/06/2026

🎮 Gamers don't just play games - they are obsessed with the tech that runs them.

Hardware and gaming go hand in hand, meaning tech brands need a marketer who speaks fluent "gamer." At Kool Things, we bridge that gap by transforming cutting-edge hardware into the next must-have gear for the global gaming community.
Here is what we can achieve for your tech brand, backed by over 11 years of global campaign management for industry leaders like Razer:

👉 End-to-End Product Launches: We manage full-scale, multi-market rollouts - from crafting local press coverage to managing complex review logistics across entire regions like Central Europe and Turkey.
👉 Hyper-Targeted Influencer & Brand PR: We don't just secure media placements; we build high-impact influencer campaigns and arrange executive interviews that deeply imbed your brand into the esports and gaming scene.
👉 Massive Earned Media Reach: Our data-driven approach consistently dominates the tech sphere, generating thousands of total news mentions and hundreds of trusted product reviews annually.

📈 Ready to scale your tech brand globally? Drop us a DM or reach out today, and let’s plan your next big launch.

08/06/2026

📊 From Activision and Blizzard to Krafton—managing global gaming campaigns has taught us one thing: in 2026, the real marketing ROI isn't about automated creative assets, it's about AI-driven predictive scaling.

Deploying big-budget campaigns requires precise market intelligence, not guesswork. Here is how advanced data analytics and predictive AI are reshaping modern games marketing:

* Hyper-Targeted Community Mapping: Advanced AI models no longer just track demographics. They analyze cross-platform sentiment to accurately map and target niche player sub-communities across Discord, Reddit, and X based on real-time behavior.
* Algorithmic CAC Optimization: By processing real-time performance metrics across dozens of ad variations simultaneously, predictive systems automatically shift budgets to the highest-converting channels, drastically lowering Customer Acquisition Costs.
* Pre-Launch Reception Forecasting: Predictive data modeling allows publishers to simulate community responses and organic reach potential before the heavy spending even begins, minimizing financial risk.

📈 Planning a global launch and want to leverage the same data-driven strategies used by the industry's biggest players? Let’s discuss a scaling strategy tailored to your portfolio. Drop us a DM.

01/06/2026

🚀 Elevate your game or tech brand! 🚀
Looking to reach gamers worldwide? Kool Things has you covered. We are a full-service agency dedicated entirely to games and gaming technology. 🎮✨ Here is why studios and tech brands trust us with their vision:

🌍 300+ Worldwide Campaigns
We have a proven track record of executing holistic, global marketing strategies. Whether you need a massive product rollout or a single, hyper-targeted campaign in a specific region of the world - we deliver.

🤝 Built for Every Scale
We cater to businesses of every scale: from small indies and mid-sized hardware brands to global entertainment giants. We understand the unique challenges of businesses of all sizes!

🔥 16+ Years of Pure Gaming Focus
Specializing strictly in games and gaming tech since 2010, we don't do generic marketing. Our team delivers everything from global PR and social media management to high-impact influencer campaigns, performance SEO, and high-end video production.

Ready to unlock the global gaming market? Let’s scale your project together. 📈

📥 Drop us a DM or contact us today!

Adres

Warsaw

Telefon

+48223790491

Strona Internetowa

http://www.koolthings.com/

Ostrzeżenia

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