MAD Heads Association

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MAD Heads Association

Our mission is to provide comprehensive support to companies in promotional and marketing activities.

Компания MAD Heads Association — это ассоциация профессионалов в сфере маркетинга и продаж.
Наша ключевая специализация — это создание маркетинговой стратегии, которая позволит компании вырасти и заработать больше. Помогаем компаниям выходить на экспорт, есть представительство в Украине и Польше.

Мы помогаем собственникам компании упорядочить планы и цели, сосредоточиться на главных приоритетах

в бизнесе, сэкономить деньги на рекламе и правильно инвестировать в развитие бизнеса.

Мы делаем свою работу с любовью и получаем от нее удовольствие!

10/08/2023

📣 750 грантів на суму до 4000 євро кожен для підтримання мікробізнесу в Україні!
Головна мета ініціативи — відновити підприємницьку діяльність на територіях, що постраждали від війни та були деокуповані. А також підсилити стійкість мікробізнесу у всіх регіонах країни. 💪
Переможці отримають гранти через Ощадбанк, ПриватБанк та Банк Львів.
Добір отримувачів відбудеться в рамках трьох конкурсів. Для участі необхідно подати заяву на порталі Дія. Переможці будуть визначені автоматично на основі порівняння діяльності до конфлікту та під час нього. Не потрібно складати складні розрахунки або бізнес-плани.👌
Гранти можна використовувати для придбання обладнання, переміщення майна, закупівлю сировини, виплат заробітної плати, орендної плати тощо.
🌐 Програму «EU4Business: відновлення, конкурентоспроможність та інтернаціоналізація МСП» здійснює німецька компанія GIZ за підтриманням ЄС та Уряду Німеччини.
Ініціативу підтримують Міністерство цифрової трансформації, Міністерство економіки та Міністерство фінансів України.🤝
📋 Для отримання деталей щодо умов, критеріїв та процедури подачі заявок на гранти, відвідайте офіційний веб-сайт проєкту: https://microgrants.bdf.gov.ua/

#гранти #підтримка #мікробізнес #Україна #бізнес #агенції #КВЕД

24/07/2023

In the last week of June 2023, Pavel Durov announced an amazing new feature in our favorite messenger - the "Stories" feature! 📸

So, what awaits us in Telegram Stories? The functionality is a lot like Instagram Stories. Now you can share your content - photos, videos, and texts - with friends and subscribers for 24 hours! 🕒

How to use this feature?

For entrepreneurs, this means more opportunities to learn about their customers and for users, easy access to interesting information about brands and their stories. More engagement, new channel opportunities, and increased audience reach. You can repost messages to your stories; sharing interesting content will become easier. 📚

As for the features of Telegram Stories, most of them are already familiar with Instagram:
Choosing an audience for each story.
Unsubscribing from contact updates.
Editing photos and videos.
Adding links.
Mentioning other users.

Telegram Stories is a new tool for keeping your audience's attention and increasing engagement. Have you tried the new feature yet? 💫

P.S. Only Premium users can publish Stories on Telegram this month, but everyone can watch them.

13/07/2023

The MAD Heads agency has been compliant with international quality standards since 2017. Six years ago, we managed to obtain accreditation from the EBRD.
The EBRD (European Bank for Reconstruction and Development) is an international financial organization that supports business projects in Ukraine and other European countries. This includes providing grants for marketing under a special program. An important requirement for accreditation is that the project must have visible results after the implementation of the solution proposed by the marketing agency.
We succeeded in this 🙌
Why is this important? We have confirmed that:
✅MAD Heads complies with international quality standards
✅Provides services at a high professional level
✅Is capable of effectively solving tasks for small and medium-sized businesses
✅Complies with corporate social responsibility and strives for sustainable development
EBRD accreditation is one of the requirements for service providers participating in international projects. Now we can participate in competitions to promote products and services related to EBRD-funded projects.
I invite you to a consultation where we will discuss your project. Please send the word "EBRD" in private messages, and we will arrange a call where I will propose the optimal solution for your business.
#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

04/07/2023

GIZ, one of the largest global development agencies, invited experts from MAD Heads as speakers for educational programs organized for small and medium Ukrainian businesses.
As a result, the participants improved their marketing strategies in business, opened up new opportunities for industrial exports, learned to use LinkedIn for networking, and established new connections. They also learned about key business trends and exchanged ideas. All of this helped us strengthen business relationships and contributed to business development in Ukraine.
🎤 MAD Heads collaborate with the international business community Board as speakers and experts.
🚀 We support Ukrainian exporters through the innovative platform "Diya. Biznes".
🗣️ We have also held a series of events and speeches in Warsaw in partnership with the Warsaw Business Club Nota Bene.
💻 We have been conducting live meetings and online presentations for over 6 years, and we are happy to assist our clients in organizing events at the international level.
🎉 Are you planning an important event? Text the word "Event" in DM to me and we will schedule a call to discuss the details.
#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

27/06/2023

Ideally, a new product launch should be accompanied by a marketing strategy. And if it's an international market, - an export strategy. But sometimes businesses pay minimal attention to their strategies or ignore them.
I would like to tell you about our clients' example.
The company decided to launch its mobile application on the American market. They had the experience of an unsuccessful first version product launch. And they asked us to develop a strategy.
What we did:
✅Evaluated the market and potential demand
✅Analyzed the competitive environment
✅Defined positioning
✅Conducted a SWOT analysis
✅Determined marketing goals
✅Chose promotion tools based on the 4P concept
✅Defined sales channels and pricing strategy
What do you think was the result?
The market turned out to be more competitive than our clients expected. The launch was postponed, and the company focused on improving the product for the American market.
Thanks to the research results, the company saved significant resources, secured the business, and received a step-by-step plan of action for effective promotion.
Are you planning to launch a new product or enter new markets? Text the word "Strategy" in direct messages, and we will discuss your step-by-step plan.

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

19/06/2023

Did you know that LinkedIn is not only a great platform for finding employees but also an excellent marketing tool for attracting B2B clients? 🤝

Originally created to find personnel in the IT industry in the USA, LinkedIn has now become a platform for communication and finding business partners. With the number of users tripling from 2020 to 2023 and reaching 900 million people, it's clear that the interest in this platform is growing.

What makes LinkedIn different from other social networks is its focus on business. A user's page looks like a resume, and you can receive and leave reviews. The advanced search function allows you to filter by company name, position, and region, which is very convenient when targeting your audience.

At MAD Heads Agency we use a customer search methodology that combines the promotion of a corporate page and the personal profile of a director or owner of a company. This algorithm helps our clients attract customers, receive invitations to exhibitions and conferences, and find partners in new markets.

Interesting fact: LinkedIn is less popular in Ukraine than in Poland, but if you want to develop your business in other European countries, you need to know how to work with LinkedIn!

Ready to learn more about the algorithms that will help you develop your business on LinkedIn? Simply text the word "LinkedIn'' in personal messages to me and I'll tell you all about our methodology and the nuances of promoting your business on this platform. 💼🌎

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

12/06/2023

Our agency was founded in 2014 in Odessa. At that time, I already had 10 years of experience as a marketing director in companies such as Shabo, Vinfort, Arber, and others.

The name MAD Heads came about in 2017 when we entered the Polish market. Our team consists of experienced professionals in the field of marketing.

👩‍💼 Olga Kuplyvanchuk, our brand manager excels in managing long-term projects and developing strategies. She has a keen sense of art and diverse interests. She lives in Berlin, travels a lot, and reads books in three languages.

🎨 Andrii Raets is our designer who has demonstrated his skills in multiple projects. He is capable of handling a range of responsibilities from website design to exhibition stand materials. Together with him, we have successfully adapted the logo of a Ukrainian wine company for the Asian market. He is also known as Greenmaker, advocating for a sustainable future and preserving the environment.

📣 Anya Novochen-Reda is our PR and SMM specialist, with over 3 years of experience working with bloggers and advertising. She is highly organized and carries out tasks efficiently.

🖌️ Magda Zauszynska is our designer who specializes in the nuances of the Polish market. Her unique insight into the local mentality is indispensable for the development of commercial proposals and website pages aimed at the Polish audience. Magda particularly well selects corporate fonts, taking into account all Polish characters.

Our team is continuously evolving, with new talents joining us and rare changes happening. Nonetheless, the core of our team has remained steadfast over the years.

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

08/06/2023

Even a large company with a marketing department cannot cover all areas. Sooner or later, there is a need to outsource some tasks.
Benefits of outsourcing:

🔍 Versatility: any marketing tasks in various areas are performed;
🤝 Convenience: a cooperation agreement is concluded for a specific period;
💰 Resource-saving: there is no need to spend time searching and hiring a specialist in staff;
💪 Effectiveness: specific tasks are performed under certain digital indicators.
🚀 Optimization: cooperation with an agency can be narrowed or expanded at any time while hiring an employee does not guarantee that they will be occupied 100% of the time.

The best approach is to combine two working formats, which is to have an in-house marketer who administers all areas of marketing and is able to select effective contractors to perform the tasks. For example, when it comes to project work in areas such as website creation or organizing exhibitions.

Are you ready to outsource your marketing tasks? Send me a DM with the word "Outsourcing" and get a free consultation for your business!

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

04/06/2023

Mistake #1: Market analysis 🌐
If you have a product that sold well in Ukraine, there is no guarantee of similar success when you decide to enter the Polish market. Especially when it comes to taste characteristics.

Mistake #2: Translation difficulties 🗣️
Having a native speaker on your team is crucial when entering a new market. They know the local culture, holidays, and nuances that outsiders might miss. They can also help you avoid costly mistakes.

Mistake #3: Accounting 💸
One company accumulated huge debts over 5 years of doing business in Poland and was on the verge of bankruptcy. And all because the foreign company's leader treated his tax obligations in Poland carelessly and did not prioritize tax payments.

Mistake #4: Production norms 📏
Another example is a hygiene products manufacturing business organized by foreigners that did not comply with Polish legislation norms. Usually, such violations are punished with large fines when contracting with large retail chains or as a result of a regular inspection.

Mistake #5: Naming 📛
Before entering a new market, it is important to find out what the name of your brand means in the language of the country where you plan to start exporting. In some cases, the translation may evoke completely different associations among potential customers.

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

01/06/2023

Neural networks are at their peak now 🚀 While they cannot completely replace human labor, they have the potential to drastically alter our way of life. For instance, they can streamline processes and reduce the need for certain jobs.
Neural networks excel at processing massive amounts of data and leveraging that information to make informed decisions, making them valuable tools for businesses. 💼
Many businesses view neural networks as a viable alternative to SMM and marketing professionals. However, it's crucial to implement neural networks strategically.🔍 Businesses that fail to do so won't see the desired results. A thorough understanding of the market, the client, their product, specific goals, and objectives is necessary to reap the full benefits of neural networks.
MAD Heads agency will help you get the necessary information for the successful integration of neural networks in your business! Text "AI" in direct messages, and we will arrange a free consultation for your business. 💻
#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

29/05/2023

A Swiss toothpaste manufacturer reached out to us for help in developing a social media presence to enter the Polish market. We proposed managing Instagram using influencer marketing for this client. We worked with our warm base of beauty product bloggers and offered them a barter collaboration with our client.

🔎 We discovered that many major toothpaste manufacturers are not utilizing social media pages in Polish and not interacting with customers. So, we recommended:
✅ starting cooperation with children's bloggers;
👩‍👦 selecting mom bloggers from the target audience;
💝 making gifts for bloggers more valuable;
📸 organizing a brand photoshoot with models;
🏆 running a competition for consumers on Instagram and blogger pages.

As a result, we were able to showcase different brand positions, such as vegan toothpaste, toothpaste for pregnant women, and children's products. Over 30 gifts were sent to bloggers, and we checked over 200 accounts. The reach increased by 2.5-3 times! 💪

If you're interested in attracting influencers to promote your product to the Polish audience on social media, send us a direct message with the word "Influencer", and we'll arrange a free consultation for your business. 👍

#маркетинг #экспорт #стратегия #смм #агентство #украина #польша #бизнес #экспортвевропу #продвижение #стратегическаясессия #реклама

25/05/2023

We have updated our website. Many thanks to Dmitry Katsel and Andi Ray🙏

What new things will you find there❓

The new website shows a more complete list of our services and areas we specialize in.

Also, it describes in detail more than 20 of our cases. 💼

✅New sections such as our blog and MAD Box have appeared.

🎁MAD Box is like a box with different templates and instructions for marketing that will help you set up in-house marketing.

Visit our madheads.pro and get the best solutions made for your business! 😉

#маркетинг #экспорт #стратегия #смм #агентство #украина

Address

Ulica Żurawia 6/12 Lok. 766

00-503

Telephone

+48663740154

Website

http://madheads.pro/

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