09/10/2026
Your brand isn’t only competing with other brands. It’s also competing with noise, saturation, and distraction. 🔊
In a study published by Canva, creative visual content triggered memory encoding 74% faster*than visually unappealing alternatives. 🧠
Presentations with stronger visual design also generated 21% greater emotional intensity and 16% greater acceptance. 📈
This doesn’t mean every asset should be packed with visual elements. It means design should make information easier to understand:
👀 What should we look at first?
🎯 What information truly matters?
💭 What idea do we want people to remember?
Design isn’t about decorating an answer. It’s about making that answer clearer, more recognizable, and more memorable. ✨
Is your design clear in three seconds—or does it need an explanation? ⏱️
Source:
Canva. State of Visual Communication Report, 2025. Research based on a survey of 2,475 professionals across the United States, United Kingdom, Australia, Japan, India, France, Germany, and Spain, along with a brain activity study involving 63 participants.
