IDEAS(R)EVOLUTION therefore is an holistic methodology that associates innovation working processes and creative thinking tools for competitiveness and added value generation
The methodology originally developed by Professor Américo Mateus was included in a full reasearch project of UNIDCOM/IADE-U since 2006, being in its initial development and planning cycle already pre-tested and validated i
n several economic sectors and territories in Portugal. EDP Innovcity in Évora city, council regions of Alvito and Caldas da Rainha, and in the business network Oeste Ativo). This methodological approach introduces within the enterprises a new mindset of pratice, working methods and innovation in co-creation with all stakeholders at controled costs (low cost R&D+i), for the development and essay of products, services, brands governance models, innovation ecosystems breaking frontiers and hierarchic links, contributing for the creation of more flexible and competitive enterprises with more added value. This approach is scientifically funded in the robust methodologies of design thinking (Kelley 2006, Brown 2008, Martin 2009), co-creation (Prahalad 2004, 2008; Ramaswamy e Gorrialart, 2010), Marketing 3.0 (Kotler, 2010) branding (Aaker 2010, Neumieyr 2010) and service-science dominant logic (Lusch e Vargo, 2004, Ostrom et al. 2010 e Lusch 2011), Management 3.0 (Hamel, 2012) and in the research empirical, conceptual and experimental developed and published works of Gomez and Mateus (2009), Mateus and Rosa (2010, 2011)and Mateus et al.
