01/04/2026
Want to stand out in your niche?
Start with competitor research. Here’s a simple framework 🧵
Competitor research isn’t about copying — it’s about finding opportunities.
Here’s a simple framework you can use:
🔍 Identify competitors
Direct (same product) and indirect (same problem, different solution)
📊 Analyze their offerings
Features, pricing, audience, and what makes them different
💰 Study their business model
How do they make money? Do they use affiliates or partnerships?
📈 Evaluate their marketing
Check their ads, content, and social media strategy
📊 Track everything
Use a spreadsheet to compare strengths and weaknesses
🚀 Find the gaps
Where are they underperforming? Who are they ignoring?
That’s where your opportunity is.
👉 What’s one thing your competitors are doing well right now?