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Shopify Plus Agency | Klaviyo Master Platinum Partner | theMarketer Expert Partner Agency ran by active eCommerce Business Owners | Full-service Growth Agency | 👇 Get a free audit

133x more volume in nine days. Delivery never dropped below 95%.A new sending domain is a fast track to the spam folder....
28/09/2026

133x more volume in nine days. Delivery never dropped below 95%.

A new sending domain is a fast track to the spam folder. Blast your full list on Day 1 and Gmail and Outlook read it as bot-like activity. You get bulk folder placement, possible blacklisting and a spam profile that is slow and expensive to fix.

For Infusion Blends, a gourmet food brand from Georgia, USA, we took the opposite route:

- Cleaned the list first with bulk verification and suppressed every undeliverable profile

- Segmented subscribers by inbox provider: Gmail, Yahoo, Outlook, Apple Mail and others

- Built one on-brand campaign from offers already live on their site

- Set up nine Klaviyo segments, one for each day of the ramp

- Monitored delivery, bounce, spam and unsubscribes every single day

The result: daily volume reached 133x the Day 1 level. Delivery stayed between 95% and 100% every day, and above 98% from Day 4 onward. Spam complaints never went above 0.2%.

The key lesson is that deliverability compounds. Every clean day raises the ceiling for the next one. Infusion Blends can now run a regular cadence of promotions, launches and flows with predictable inbox placement.

Launching on a new domain? Warm it up before you scale.

Full case study: https://ecommerce-today.com/project/infusion-blends-133x-the-volume-in-nine-days-delivery-never-below-95/

This is the Black Friday checklist we run for the brands we manage.Don't start with the discount. Start with the foundat...
28/09/2026

This is the Black Friday checklist we run for the brands we manage.

Don't start with the discount. Start with the foundation:
✓ A campaign calendar for all of Q4 (Autumn, BFCM, Xmas, Winter)
✓ An automation audit: welcome, abandoned cart, post-purchase
✓ Segments prepped for warm-up
✓ Shipping cut-offs and margin thresholds confirmed

That's only phase one. The full planner covers the whole quarter in 6 phases and 47 tasks, from the first warm-up campaign to the post-holiday retention push. It comes in three versions sized to your budget, because an $8K plan and an $80K plan should never look the same.

A predictable Q4 is built now, not in the final week.

Save it and see how many you've already ticked off. Then run the full checklist here:
👉 https://lnkd.in/d9bwvzKx

WhatsApp just quietly became a real retention channel inside Shopify. Most brands have not connected the dots yet.For ye...
24/09/2026

WhatsApp just quietly became a real retention channel inside Shopify. Most brands have not connected the dots yet.

For years, running WhatsApp marketing on Shopify meant third party apps, workarounds, and consent living in some external tool. That era is ending.

Three changes moved it:

WhatsApp marketing is now part of Shopify Messaging. Prebuilt templates, interactive buttons, and keyword replies, built in, where you only pay for the messages you actually send.
Consent now lives in Shopify Forms. Shoppers opt in straight from a form on your store. Clean, compliant list growth, with no third party workaround.
It is turning into a third retention lever next to email and SMS, especially in markets where inboxes are already saturated.

None of this replaces email or SMS. It sits alongside them as one more owned channel you control.

If you run a Shopify store between $500K and $5M and your retention stack stops at email and SMS, this is the moment to map WhatsApp in.

We broke down all three signals and how to set them up here:
ecommerce-today.com/whatsapp-is-becoming-a-real-retention-channel-in-shopify

Department, not agency. We plug into your team on the function that is slowing you down.

We go live today. Peak season is almost here, and your ad account should not be on autopilot when the auction moves fast...
23/09/2026

We go live today. Peak season is almost here, and your ad account should not be on autopilot when the auction moves fastest.

At 15:00 Bucharest time, Stefan Chiriacescu and Galina Astapenko from Blend AI break down how to optimize your ads for the peak sales period across four channels, built on data from 300+ stores.

Quick look at what we cover:
The two to three week cheap window before budgets flood in.
Letting performance choose your Meta, TikTok and Google split.
Where extra spend actually pays in sale weeks.
Why set and forget quietly drains budget.

Starts today at 15:00 (Bucharest, EEST). Last chance to register: https://lnkd.in/d5xQVVB2

5 things quietly killing your Shopify conversion rate.None of them are your traffic. All of them are fixable before Q4.S...
23/09/2026

5 things quietly killing your Shopify conversion rate.

None of them are your traffic. All of them are fixable before Q4.

Swipe through the 5, then check which ones your store is guilty of.

Which one hit closest to home?

List warm-up before Black Friday, in 8 slides.The most underrated part of Q4 prep isn't the offer. It's deliverability.S...
22/09/2026

List warm-up before Black Friday, in 8 slides.

The most underrated part of Q4 prep isn't the offer. It's deliverability.

Swipe through the 30 / 60 / 90-day plan we use to protect inbox placement before the November volume hits.

Which segment are you on right now?

Get the Q4 Checklist: https://ecommerce-today.com/q4-planner/

22/09/2026

Peak season is won before the sale week even starts.

We are going live with Blend AI on how to optimize your ads across 4 channels, built on data from 300+ stores. Meta, TikTok, Google and beyond, no theory.

September 23, 15:00 EEST. Save your spot, link in bio.

Follow for more peak-season plays.

This Wednesday we go live with Blend AI on winning the peak sales period.If you run paid media for an ecommerce brand, t...
21/09/2026

This Wednesday we go live with Blend AI on winning the peak sales period.
If you run paid media for an ecommerce brand, the auction is about to get expensive. We will show you how to stay ahead of it across Meta, TikTok, Google and beyond, using data from 300+ stores.

A few things we cover:
- The cheap window that opens before everyone else starts spending.
- Letting performance pick your channel split instead of a fixed 60/30/10.
- Where extra budget actually pays during sale weeks.
- The daily cadence that keeps you ahead of the auction.

Wednesday, September 23, 15:00 Bucharest time (EEST). Sixty minutes, no theory.

Register: https://lnkd.in/d5xQVVB2

ShopX2026 wrapped in Ho Chi Minh City, and our Co-founder and CEO, Stefan Chiriacescu, was on stage for it.Stefan joined...
21/09/2026

ShopX2026 wrapped in Ho Chi Minh City, and our Co-founder and CEO, Stefan Chiriacescu, was on stage for it.

Stefan joined the AI-powered Funnel panel alongside Adam Pearce - Shopify CRO Specialist of Blend Commerce (Shopify CRO Agency), sharing what a decade of running retention and lifecycle programs for 300+ Shopify and Shopify Plus brands has taught us about where AI actually moves revenue, and where it does not.

He also mentored seller teams at the AI Buildathon, working hands-on with businesses across APAC on real AI adoption.

ShopX brought together founders, operators and builders from some of the fastest-moving ecommerce markets in the world, and we were proud to be in the room.

Events like this exist because of the companies behind them. A well-deserved shoutout to GemPages and ShopOS for building this community, and to the app ecosystem that made it happen:

Easify | FFOrder | Pengu | OmegaTheme | BSS Commerce | ToAddit | Flashpop | BettaMax | Seel | Shopney | BOGOS | Leading Shopify Promotion App | Bundlebox | Joy | MOONPIE GLOBAL | Flits | CartCoders Ecommerce & IT Solutions LLC | Simprosys InfoMedia | Search Pie | LitExtension - #1 eCommerce Migration Service | Zotasell

Your best win-back flow is capped before it fires. And it happens at checkout.What you do not collect at checkout, you c...
21/09/2026

Your best win-back flow is capped before it fires. And it happens at checkout.

What you do not collect at checkout, you cannot segment on, personalize with, or reach people through later. It does not backfill.

Three Shopify settings do most of the work:

1. Contact method set to email, so you always capture it.

2. First and last name required, so profiles land in Klaviyo personalization-ready.

3. Shipping address phone collected, so with consent you unlock SMS and now WhatsApp.

The catch: since August 2026 Shopify only applies its recommended checkout settings to new stores. Older stores keep the old defaults. The fix is a five-minute review in Settings, Checkout.

Full breakdown in the carousel.

Running on Shopify and Klaviyo? A second set of eyes on your checkout is exactly what we do. Department, not agency.

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