Sports Innovation Lab

03/04/2025

So excited about our game-changing partnership with PubMatic!

13/05/2024

🚨LAST CALL TO REGISTER!!!🚨 Our webinar “Transforming Sports Analytics with Data Sharing & Open Marketplace” is taking place TOMORROW, May 14th, at 12pm CST. This webinar will be KEY to understanding how to leverage Sports Innovation Lab's data through Databricks. We’re making it easier to access critical data and analytics in real time in order to enhance performance and connect with the ever-evolving Fluid Fan.

📣 Whether you’re a brand, agency, ad-tech company, sports team, or league, you should register for this insightful session. We’ll teach you how to connect with your audience by leveraging all of the available resources through Databricks.
Email [email protected] with questions or to set up time to learn more.

All your data, analytics and AI on one platform

07/05/2024

Have you heard?📣

Everybody is talking about the Women’s Sports Club NewFront from IAB’s NewFronts last week!

👀All eyes are on Sports Innovation Lab’s Audiences platform, powered by artificial intelligence and Fluid Fan IP, and Trailblazing Sports Group’s new media marketplace and unique inventory opportunities.

Interested in bringing the NewFront to your brand or agency and want to discuss Trailblazing Sports Group’s inventory or Sports Innovation Lab’s data?
Click the link to learn more or set up a meeting:
https://hubs.la/Q02wn_LC0

01/05/2024

🎉Meet the speakers for the 2024 Trailblazing Sports Group and Sport’s Innovation Lab’s Women’s Sports Club NewFront! 🎉

We’re thrilled to reveal that our NewFront tomorrow will feature three dynamic speaker panels: athlete-driven, culture-driven, and community-driven.

💪 Athlete-driven will delve into the value of athletes as media channels, including NIL and athletes building brands. Moderated by Sarah Spain the panel will feature Santia Deck, Mallory Dobbs, and Angela Ruggerio.

🌎 Culture-driven will explore the record-breaking moments and gut-wrenching stories that transform culture. Led by moderator Meg Linehan, the panel will include Tobin Heath, Becca Roux, and Lauren Biondo.

🧑‍🤝‍🧑 Community-driven will showcase how local fandom and team support build loyalty. Moderated by Pepper Persley, the panel will feature Sandra Richards and Theresa Plaisance.

We can’t wait for you to gain new insights from these talented and successful industry professionals!

26/04/2024

Can’t join us in person on May 2nd? No sweat! We’ve got your back!💪

Catch all the action LIVE from wherever you are… Simply request access to stream the full event here: https://hubs.la/Q02v4zcq0

Feel like you’re in the front row while you’re in your living room with our live-streaming option. Don’t miss your chance to be a part of history in the making as we pave the way for a new era in sports!🚀

17/04/2024

If you play an active role in the media buying ecosystem, this event is tailor-made for YOU!

As a part of the official IAB NewFront Week, Sports Innovation Lab's Women's Sports Club is hosting the first-ever NewFront dedicated solely to women's sports media inventory.

Fans of women’s sports have proven to be one of the most high-value consumer segments, coveted by brands but difficult to reach given the fragmentation and inequities of the sports media landscape… until now.

At this groundbreaking event, we’ll reveal innovative women’s sports media opportunities with serious scale. These opportunities are enhanced by Sports Innovation Lab’s new Audience technology and will be launching in a new turnkey media marketplace powered by Trailblazing Sports Group.

Be prepared to witness the future of women's sports unfold right before your eyes. Listen to engaging panels featuring industry icons and discover the future of women's sports as we showcase the incredible talent, dedication, and passion driving our movement forward.

It’s athlete-driven.
It’s data-driven.
It’s culture-driven.
& IT'S ABOUT TIME...

⏰Don't miss out! ⏰
Request an invite:
https://hubs.la/Q02t4WgD0
Learn more on our website:
https://hubs.la/Q02t4QKB0

Let's show the world what women’s sports are truly made of! 🏀⚽🏐💪

*The Women’s Sports Club NewFront is invite only. Exclusively media executives and brand marketers will attend in person. A livestream will also be available.*

17/04/2024

We’re excited to announce that Adriel Oka is joining Sports Innovation Lab as Director of Strategic Partnerships. Adriel has a rich history in ad tech both in programmatic buying and big data, evolving from operations to strategic planning and partnerships.

Adriel has worked with and on most of the major DSPs and programmatic platforms, and has led a media department serving Fortune 500 companies—developing deep industry insights using first-party data to exceed performance benchmarks. Adriel's approach combines technical proficiency with visionary strategy, underpinned by a commitment to fostering strong partnerships based on mutual success.

Adriel’s a fan of the Denver Broncos and Denver Nuggets. One of his favorite sports is boxing and he’s a big supporter of the US Men’s National Soccer Team. We can’t wait for Adriel to bring his well rounded ad tech experience to the Sports Innovation Lab team!

12/04/2024

A huge thank you to Adweek for Spotlighting our Women’s Sports Club's upcoming NewFront! Learn more and register for the NewFront here: https://hubs.ly/Q02sB7LJ0

With record-breaking viewership and unprecedented momentum, the time has never been better to back the rising stars of women's athletics.💪 Why wait on the sidelines when you can be part of history in the making? Join us in unlocking the immense potential and untapped value of women's sports!🌟

11/04/2024

🏒Drop the puck and let the games begin…🏒

It's the Frozen Four showdown in Saint Paul, and the excitement is off the charts!

But here's the real power play – tap into our exclusive hockey audiences. They’re LIVE and ready to amplify your brand's presence by reaching the highest-value hockey fans. With access available on top marketplaces like , , , , , , , and , your message can reach die-hard hockey fans where they're most passionate...🎯

Don't miss this chance to dominate the rink and connect with your audience like never before!

10/04/2024

Are women's sports a GOLDMINE?💰

Hot off the heels of record-breaking viewership during the women’s March Madness championship game, there's never been a better time to invest in the world of women’s sports!🏀

Our Co-Founder and CEO Josh Walker sat down with Yahoo Finance's Josh Lipton and Julie Hyman to discuss the massive potential of the women’s sports industry.

Get exclusive insights from Sports Innovation Lab and learn how our groundbreaking Women’s Sports Club and Audience platforms are revolutionizing the game for brands…🚀 The Club will be hosting the first-ever NewFront dedicated to women’s sports inventory this May as a part of the IAB’s official NewFront week.
Learn more here: https://hubs.la/Q02sswTG0

🎧 Listen to the full interview and join us in the excitement!
https://hubs.la/Q02sswFy0