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Designing brands, experiences, social media accounts and campaigns. The building blocks are strategy

10/02/2020

If you think good design is expensive, you should look at the cost of bad design.

21/10/2019

Flying solo can be daunting, but it also offers plenty of benefits. It’s worth pushing past the initial discomfort. For one, you are free to schedule your days exactly as you’d like, attending sessions that interest you and skipping those that don’t. More importantly, flying solo makes it easier to connect with other conference-goers. Without the comforting-but-protective bubble of a friend or group of co-workers, you are inherently more approachable.
Here are a handful of tips for thriving at a conference at which you don’t know anyone.

17/10/2019

Users do not want to spend time working out how they can achieve their goals according to the constraints of the system; the user interface design must take this pressure off them, freeing their attention up so they can move and interact (largely) unconsciously to complete their system-based tasks. Don’t forget to consider states, and theming. For more, check out material.io

16/10/2019

The Four Categories method entails dividing ideas according to their relative abstractness, ranging from the most rational choice to the 'long shot'. The four categories are the rational choice, the most likely to delight, the darling, and the long shot. This method ensures that the team covers all grounds, from the most practical to the ideas with the most potential to deliver innovative solutions.

FOR POST IT VOTING. Write all of the ideas which the participants have chosen on individual Post-its. Then you give all participants a number of votes (around three to four should do) to choose and write down their personal favorite ideas. Participants vote by using stickers or simply using a marker to make a dot on the ideas they like. This process allows every member to have an equal say in the shortlisted ideas. You can also use variations in color in order to let participants vote on which ideas they like the most or which they dislike the most.

15/10/2019

Invite the user (or your team-mates, during a discussion session) to provide open feedback by coming up with three kinds of statements. Gather and share the lessons you have learned with your team. Then, start a brainstorming discussion on how to synthesize the feedback you have received. The next step is to go out there and create your next prototypes. Remember to have a bias towards action! Keep iterating your prototypes by constantly testing and integrating your findings, and eventually, you will reach an optimal solution that addresses most of the key areas of your user needs.

14/10/2019

At some point in your ideation sessions, you’ll have reached a critical mass of ideas, and it will become unproductive to attempt to keep pushing for more. The aim is spotting potential winners, or combinations of winning attributes, from a number of ideas. The Six Thinking Hats method will help you work through the pile of ideas that you’ve generated and selected the best ones, which you can start prototyping and testing. The technique provides a range of thinking styles to apply to idea selection.

13/10/2019

We live in probably one of the most divided worlds we’ve ever lived in. It’s challenging. It’s scary. There are things happening socio-politically. There are things happening militarily. There are things happening culturally that are pushing us all further and further apart. The divisions, the fissures that are cracking between each of us are terrifying and they are not getting any better. And I’m not here to tell you that empathy is the only way to solve that. But it’s a start. It’s the beginning of a process. It’s the beginning of inquiry. It’s the beginning of getting to a place where you can start to understand each other better. And perhaps pull some of those fissures closer. The clock is ticking. I hope we’ll do it together.

12/10/2019

With agility, energy, and speed working in their favor, the challenge comes when showcasing originality, ingenuity, and quality. It’s the latter elements that make the difference between impressing the prospect and actually closing the deal.

A good pitch Tells the client a story. A great pitch Tells the client a story they haven't heard before. A winning pitch Tells the client a story they haven't heard before and substantiates it with data. Getting the edge isn’t just about showing you’re hard-working, but that you work smart. Here’s are some rules for you:

11/10/2019

Everyone wants to be liked, except for Tim. Tim doesn’t give a sh**. I’ve been a people pleaser. It took me many years to realize I didn’t have to live that way. This is a tough topic to write about because we stand in our vulnerabilities which then forces us to examine our true selves. I recently read this article on thenuschool.com , and it resonated to my core. As we are all aware, there are givers, and there are takers. I am in the process of learning how to practice relationship reciprocity. Although we would like to believe in purely altruistic acts and while I’m sure they exist – I believe on some level whether consciously or unconsciously there is a component of reciprocity to be gotten. Any healthy relationship must have this component. There has to be a natural give and take flow to it. Next time you get the urge to go above and beyond, ask yourself the crucial questions and invest in your relationship in a healthy and fulfilling way. It’s making me happier and allowing me to be on the receiving end of life as well. And, of course, I have to mention that I’m not a shrink, a doctor, or a member of Mensa. I’m in my own way, trying to pay it forward!

10/10/2019

It’s crucial to understand what this means. Most business people think of a project as a discrete event with a start and a finish. Like building a new home — there is a design phase, followed by a construction phase, and then the project is complete. Most of the investment is behind you, as only maintenance is required going forward. The keyword in *product design* is Cycles. In theory, everything makes sense and should work smoothly, right? But the reality can be different, there are a lot of factors, and each part has its own challenges and problems to solve in order to avoid bottlenecks. Developing, for example, has plenty of techniques and approaches to be always more efficient (like Scrum). Design on the other hand… let’s face it, folks, we can do it better. With the right budget and right team, anything is possible.

09/10/2019

No matter what profession you are in, you need a strategy to go from A to B. Strategy will help you tremendously, even if you have nothing to do with business development. If you want to develop YOU Inc. (which we all want to do), then you must pick up these books and read them through. Illustration by Patrick Hruby

08/10/2019

The following 10 principles can help unlock the potential strategic leadership in your enterprise. These principles represent a combination of organizational systems and individual capabilities — the hardware and software of transformation. You may have already adopted some of these tenets, and think that’s enough. But only when you implement all of them together, as a single system, will they enable you to attract, develop, and retain the strategic leaders who’ve eluded you thus far.By following the 10 principles we’ve outlined here, you will give yourself the skill and influence to pave the way for others who follow. That’s fortunate, because the ability to transform amid societal and business challenges and disruptions is essential to your company’s success — and perhaps even to its survival

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Hi, I’m Rasha Turk

A brand designer based in Riyadh, working with brands, agencies, & entrepreneurs from all over the world. That's it really. But if you want to know more you can click on some links in this website.

I design brands, experiences, social media accounts and campaigns. The building blocks are strategy, design, content + technology.

A well managed and positioned brand represents a powerful asset for the company's total value. It's a powerful tool. Together, we build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

How do your customers engage with your brand? Through advertising? Printed matter? Social media? We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

It can look good and feel good, but without a strategy it probably isn’t going very far. And so, before we actually start creating anything we start by getting to know each other. Once we've figured out where you want to go we start to draft a map and create a route for how to get there.

Design is a tricky word. It means different things to different people. For us, design is the whole thing. It's the way it looks, sure, but it's also the way it works, and who it works for.

And so, the only way we can design something great is if all the pieces are great. One small mistake can ruin an otherwise great experience. We are about the things that nobody else will notice. Because that's the kind of people we are.

A good word can say a lot . Like pineapple. That word says a whole lot. We never forget that while our great designs are necessary to help the experience, most people are just there for the content. They want to learn something, or laugh at something, or cry, or laugh and cry while they learn something. So we create content that make them do that.

I’ll work with clients to understand their needs, figure out their budget, create the right team and set the project up for success. There is a lot of back and forth involved and together we create the proposal that makes sense. And so, I’ll bring in different kinds of people, video creators, strategists, illustrators, photographers, developers… when they’re needed to be involved.