Hive Creatives, Otterhällegatan 2, Göteborg (2026)

09/10/2026

Does your brand show up when someone asks ChatGPT or Perplexity about your industry? 🤔

More buyers are skipping the traditional Google search and asking AI tools for one direct answer. That changes the game for those of us in marketing. The question is no longer just "Do we rank?" It's "Do AI search tools even mention us?"

A few numbers that stopped me in my tracks:

94% of B2B buyers used AI during recent purchase processes, and most of them used it to compare vendors before ever talking to a sales rep.

AI answer engines are now the #1 source for vendor research, ahead of vendor websites and sales reps.

Bain & Company found that 60% of searches now end without a click. If you're not showing up in the answers, a growing chunk of your market simply won't see you.

The brands that win from here will be the ones that show up where buyers are already asking questions. I'm curious how you're thinking about this shift. Are you tracking whether AI tools mention your business yet?

Compare the top AI search tools by use case, from answer engines to visibility tools, and learn how marketers can measure and improve brand presence in AI-driven discovery.

09/10/2026

How many software subscriptions is your team paying for right now that nobody actually opens? 😅

If you're not sure, you're not alone. Most businesses have a tool graveyard quietly eating budget every month, and the renewals keep rolling over because nobody owns them.

HubSpot just published a solid guide on tech stack consolidation, and a few points hit home for us.

What stood out:

🔹 Cutting subscriptions is the small win. The real payoff is one system of record that marketing, sales, and service all pull from, so nobody is arguing over three different definitions of an active customer.

🔹 If you see overlapping tools, low adoption, renewals with no clear owner, or reports that give different numbers depending on who runs them, you probably have an operations problem. Three or more of those and it's no longer a nice to have.

🔹 Don't shop for new tools yet. Start with a full audit of everything you pay for, including the shadow subscriptions your departments bought on their own.

This is exactly the stuff we dig into with clients every week because a messy stack quietly kills growth. Clean data and clear ownership make every marketing dollar work harder.

So tell me, how many tools in your stack would you say are actually earning their place?

Tech stack consolidation reduces software tools and platforms to unify data, cut costs, and improve team alignment with a practical 7-step guide.

09/10/2026

Do you actually know what your customers are typing into Google right now? 🤔

That's the question I tackled in my latest blog post on keyword research. I put together a practical guide for anyone who wants their website to get found by the right people.

A few things I cover:

🔍 Long tail keywords are longer, more specific phrases. They have lower search volume, but they usually convert better because the people searching them know exactly what they want.

📊 Search volume matters, but so does keyword difficulty. A term with huge traffic is often impossible for a smaller site to rank for, so I always aim for the sweet spot between good volume and manageable competition.

🎯 Match the intent. Someone looking to learn something needs a different page than someone ready to buy, and keyword research helps you spot the difference.

The guide also covers the tools I'd recommend for beginners and how to study competitor keywords to find gaps you can own.

Check out the full post on our blog and let me know: what's the one keyword your business should be ranking for?

If you want your website or business to get noticed online, mastering keyword research is a must. It’s the secret tool that helps you understand exactly what your audience is searching for.When you know the right keywords, you can create content that speaks directly to your customers’ needs and ...

09/10/2026

Over 90% of web pages get zero traffic from Google. Let that number sit for a second.

Most of those pages aren't badly written. They just lack the topical depth or the distribution needed to get found, and plenty of businesses don't realize they have the problem until they actually check their analytics.

A few numbers from the latest SEO research stuck with me:

The top spot on Google still grabs about 28.5% of clicks, so page one isn't the finish line anymore.

SEO leads close at around 14.6%, which means search traffic can be seriously qualified traffic.

And nearly 40% of younger users now start their searches on social platforms, TikTok included.

What I take from this is simple. Your social presence and your search presence aren't separate teams anymore. If people talk about your brand on LinkedIn or X, they're more likely to search for you later, and Google notices that authority.

Is your content actually getting seen, or is it just sitting there hoping someone stumbles across it? Drop a comment and tell me where your SEO stands right now.

Interested in finding out what the state of SEO is this year? Check out our roundup of 50 SEO statistics and trends that marketers need to know!

09/10/2026

Is your PR team still measuring success by placement volume and domain authority alone? 🤔

I came across a HubSpot guide on AEO for digital PR, and it made me rethink how we track earned media. A high profile placement doesn't automatically earn a citation in answer engines like ChatGPT or Google's AI results.

Three things stood out to me:

1. Not all publications carry the same weight in AI answers. Some outlets get cited consistently while others barely show up, so pitching by reach alone can waste a lot of effort.

2. HubSpot's marketing team recorded a 642% increase in citations for comparison articles and a 58% increase in overall mentions. The content format matters just as much as the outlet.

3. AI visibility can be measured like any other PR outcome. Tracking visibility score, citations, and share of voice helps you connect earned media work to results your stakeholders actually care about.

The publications shaping AI answers are mostly the same ones your team already builds relationships with. The difference is knowing which placements to track and which to prioritize.

So I'm curious, are you tracking which of your earned media shows up in AI answers yet?

Discover how to enhance your digital PR strategy for AI visibility, measure earned media impact, and target publications that drive brand recognition in answer engines.

09/10/2026

Is your website actually ready to climb the search rankings, or are you just hoping it is? 🤔

We just published a new blog post on our site all about SEO site audits, and I wanted to share the highlights with you.

While writing it, three things stood out to me the most:

🔍 Audits uncover the problems you can't see. Broken links, missing tags, duplicate content and slow pages quietly drag your rankings down, and most business owners don't notice until their traffic dips.

⚡ Speed and usability matter more than ever. Search engines favor sites that load fast and work well on phones, and fixing those issues often leads to better rankings and more visitors who actually stick around.

🛠️ You don't need a massive budget to get started. Google Search Console and the free version of Screaming Frog can catch a lot of basic issues, and tools like Ahrefs or SEMrush are there when you need deeper insights.

Catching small issues early keeps them from turning into big, expensive problems later.

Have you ever run a full SEO audit on your website? Drop a comment and tell me what you found, I'd love to hear it!

Is your website truly ready to climb the search engine ranks? If you’re unsure, a SEO site audit could be exactly what you need.This simple yet powerful check-up reveals hidden issues that might be holding your site back. By understanding your site’s strengths and weaknesses, you can make smart ...

09/10/2026

Will AI agents be booking tables and checking out on your website, or will they give up and head to a competitor? 🤖

I just dug into WebMCP, a proposed open web standard backed by Google and Microsoft. It lets your website give AI agents a defined set of tools they can call directly, like searching products, booking a table, or starting checkout.

Right now, most agents have to take screenshots and guess how your site works. That process is slow and unreliable, and WebMCP gives them a faster, more dependable path.

The part that surprised me most is how little work it takes. For many sites, it's just a few HTML attributes added to forms you already have, with no rebuild and no separate backend to maintain.

Your existing validation still applies, and the user still reviews everything before anything goes through. At Hive Creatives, we're already thinking about what this means for our clients' sites.

It's still early, which is exactly why now is the time to get ahead of it. Are you preparing your website for AI agents yet, or is it still built only for human eyes?

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

09/10/2026

Can AI make a small business feel more personal instead of less?

Concierge medicine is built on one promise: patients get more time, more access, and a relationship that actually feels real. So when a concierge health resource puts AI front and center in its headline, it's worth asking what that looks like in practice.

I think the answer applies to any business where relationships matter, including ours. AI should take the repetitive work off your plate so you have more hours for the conversations that win and keep clients. If it just makes your communication faster and colder, you've missed the point.

We see this with SMEs all the time. Owners want to grow, but they're drowning in admin, scheduling, follow ups, and content that never gets published. Automate the busywork, then protect the human part.

So here's my question for you: where in your business would AI give you time back, and what would you do with those hours? Tell me in the comments, I'm genuinely curious. 👇 Concierge Health Hub

Understanding AI in healthcare for physicians is vital. Explore how concierge practitioners can leverage AI technology for better patient care and operational efficiency.

08/10/2026

Here's something that blew my mind this week: 85% of marketers are learning AI completely on their own, with zero company training.

I came across this stat while reviewing the latest industry data, and it got me thinking about how many of you are probably in the same boat. You're experimenting, testing tools on your own dime, trying to figure out what actually works for your business.

So I wanted to share three game changing insights from the latest marketing trends that could save you time and money:

1. Your old content is goldmine. Judi Fox optimized metadata on 2 to 4 year old LinkedIn newsletters and got 15, 000 additional views with zero extra promotion. Your past work is still indexable by AI.

2. Stop chasing viral hits. The platforms are rewarding series content now, not one off videos. Watch time and repeat viewership beat random viral moments every single time.

3. Video series with storytelling frameworks actually build buyer trust and move people toward action. It's not about production quality. It's about consistency and showing up as a character your audience recognizes.

The bottom line? You don't need to figure all this out alone. The marketers winning right now are being intentional about their strategy, not just reactive.

What's one piece of your marketing that feels stuck or underperforming right now? Drop it in the comments. I'd love to hear what you're working with.

Here's a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today's edition: Turn past LinkedIn newsletter into a discovery engine Structure and launch a video series for marketing 🗞️

08/10/2026

Just published a new article on keyword research over on our blog, and I want to share something that changed how I think about SEO.

Most businesses are chasing the wrong keywords entirely. They go after high volume terms that have zero chance of converting because the competition is insane.

Here's what I discovered while putting this guide together:

1. Long, tail keywords are your secret weapon. Yes, they get fewer searches, but the people searching them know exactly what they want. That means higher conversion rates and easier ranking positions for your business.

2. Your competitors are leaving massive gaps in their keyword strategy. By doing a proper gap analysis, you can find terms they're ranking for that you're completely missing. Free traffic, basically.

3. Most people skip the hard part: actually organizing their keywords. They just throw them at random pages and wonder why nothing ranks. Keyword clustering and proper mapping to your content pages changes everything.

I walked through exactly how to do all of this in the article, including the best tools to use and a step, by, step process you can follow today.

Are you currently doing keyword research before you create content, or are you just writing about topics you think will work?

If you want your website or business to get noticed online, mastering keyword research is a must. It’s the secret tool that helps you understand exactly what your audience is searching for.When you know the right keywords, you can create content that speaks directly to your customers’ needs and ...

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