02/08/2022
Why is creating your dream clients so important?
If you don't like your customers or clients, that's your fault.
It’s up to you to decide who you attract.
Changing your content and the offer you put out to the marketplace will change who you attract.
Ask yourself, ‘Who do I want to work with?’
This is important because you will be interacting with your clients day in and day out.
Some clients, you will probably spend more time with than your own friends and family.
You want to spend your time giving the value you wish to provide, and not spend that time doing work you hate.
Most do it because it's good money.
So how do you do this?
Create two characters, one for him and one for her. Answer a few questions about them.
Questions like;
Who are your dream clients?
What are they passionate about?
What are their goals, dreams and desires?
What do they do?
How do they spend their week?
What do they do outside of work?
Where do they get their news?
How much do they make?
How do they feel about their job?
What are their concerns in life?
What offers could I create to attract them and repel the rest?
Make sure all your content and the offers you make will be directed towards them, and them only!
What would they want?
What’s the next thing they will need?
