14/09/2026
Shoprite and Checkers are part of the same group, but walk into each store and the marketing feels completely different.
Shoprite leads heavily with price.
Checkers still competes on price, but the experience is positioned more around value, quality and lifestyle.
Same group. Different customer. Different message.
And this is exactly why your marketing can’t speak to “everyone.”
When you know exactly who you want to attract, everything changes your messaging, your content, your offers and even the way your brand feels.
Good marketing isn’t just about what you sell. It’s about how you position it.
Which brand do you think has the stronger positioning right now Shoprite or Checkers?