02/09/2026
You can't always explain a texture. Sometimes you just have to feel it. 🍋
We built a whole campaign around that thought, and the results spoke loudly: 2,573 pieces of content created on-site, and a 68% content-to-post conversion rate.
More than two thirds of visitors chose to share what they made.
That's not reach you can buy - that's genuine enthusiasm!
Proud of the whole team on this one. 💛
Jasmine Cederblad, art director
Salma Emad, project manager
Per Lindgren, creative director
Wilma Finne, Content creator
Malin Sjöstedt, copywriter
Victoria Sjögren, copywriter
David Birde, copywriter
Emma Bergkvist, client director
Avalon, Event Activation