Comprend

Comprend Tech-enabled marketing and communication for transformative impact.

Tech-enabled marketing and communication for transformative impact.
📍Stockholm | Malmö | Helsinki | London

For more information, visit: https://next.comprend.com/

Website builds became a commodity. Now we're back in boardrooms.That was Staffan Lindgren's take during Optimizely Partn...
29/05/2026

Website builds became a commodity. Now we're back in boardrooms.

That was Staffan Lindgren's take during Optimizely Partner Close-up in Stockholm, and it's a shift we're seeing across our client work. After years of building, the conversation has moved to how AI can genuinely improve marketing and communication. That's where we want to be.

It was a day full of sharp thinking, from Shafqat Islam's keynote on where the market is heading, to real conversations about Opal's first year and what comes next.

We also had two proud moments in the evening. Erik Olsson Hermansson received the newly created MickeJäderlind award, and Comprend took home the Agentic transformation award.

Thank you, Optimizely, for an inspiring partner day, bringing the community together and for a memorable evening to round it off.

Claes Friberg was in Stockholm this week for Adobe's Partner Accelerate event, bringing together the Nordic partner ecos...
21/05/2026

Claes Friberg was in Stockholm this week for Adobe's Partner Accelerate event, bringing together the Nordic partner ecosystem to align on priorities, sharpen go-to-market strategy, and figure out how to win bigger together!

Alignment events like this are where partnerships turn into real momentum. 

We're proud to be part of that ecosystem and looking forward to what we build together.

24/04/2026

Hear from our AI specialist Erik 🎙

Deep dives into AI, digital transformation, and platform best practices. Meaningful conversations that drive action. Th...
16/04/2026

Deep dives into AI, digital transformation, and platform best practices. Meaningful conversations that drive action. Thank you, Optimizely team, for an exceptional roadshow. We're thrilled to be part of it as your partner!

15/04/2026

Are you using AI as a tool or are you actually changing what your team is capable of?

Agentic marketing isn't about AI as an assistant.

It's about teams being able to work at a completely different scale.

We're exploring exactly this on 16 April in Helsinki. Kevin Mullaney and Erik Olsson Hermansson will share what it looks like in practice.

👉 Secure your seat today - link in bio.

30/03/2026

What makes a great partner in agentic marketing?

We asked Lucinda Parish at , and her answer stuck with us!

Curious what Lucinda had to say? Watch the clip 🎧

What a morning. ☀️We kicked off today in London with our Hands-on Agentic Marketing breakfast and honestly, we couldn't ...
26/03/2026

What a morning. ☀️

We kicked off today in London with our Hands-on Agentic Marketing breakfast and honestly, we couldn't have asked for a better day for it. Sunshine, great company, and some genuinely energising conversations about where agentic marketing is heading.

Our team walked through how AI agents are already working inside real marketing workflows, from content production to campaign ex*****on, and the room was full of people eager to do the same.

We learned a lot. We think others did too. And we left feeling pretty optimistic about what marketing teams can do when they stop experimenting and start operating.

Thank you to everyone who joined us. See you at the next one.

There's something special about a production where everyone is fully in it together.We just wrapped on set in Stockholm,...
24/03/2026

There's something special about a production where everyone is fully in it together.

We just wrapped on set in Stockholm, two films for one client.

One telling their brand story, and one made for the people inside the company, starring two of their own employees!

What made it work? The people.

Annika Frankel brought vision and clarity to every shot as Art Director.

Amanda Stiverius and Patrik Olsson captured it all with precision and creativity behind the lens.

Johanna Dickner, our project manager and the real core of the production, made sure everything flowed from start to finish.

None of it would have been possible without our client, who brought energy and teamwork to every moment on set.

We're now heading into post-production, and we're already excited about what this is going to become. 🙌

Your organic traffic is falling. Your rankings look the same. So what's going on?AI Overviews now appear in 55% of Googl...
11/03/2026

Your organic traffic is falling. 
Your rankings look the same. 
So what's going on?

AI Overviews now appear in 55% of Google searches and when they do, click-through rates drop by up to 64%. 

58% of searches now end without a single click to any website.

The problem isn't your SEO. It's that the search landscape has fundamentally changed around it.

The good news is brands that invest in domain authority, original content, and technical foundations aren't just holding ground, they're being preferentially cited by AI-generated answers. 

The principles that built strong search visibility still work. They just need to be applied to a new environment.

We've analysed the data so you don't have to.

Our latest report "The Evolving Landscape of Search: SEO in the Age of AI" breaks down exactly what's changed, what's at stake by industry, and what to prioritise heading into 2026.

Read it and download it! (link in bio)
 

AI is making brands faster.But faster doesn’t mean better.When everyone has access to the same tools, content becomes ef...
24/02/2026

AI is making brands faster.

But faster doesn’t mean better.

When everyone has access to the same tools, content becomes efficient, optimised and interchangeable.

The brands that win aren’t avoiding AI.

They’re integrating it with intention.

Narrative first.
AI second.

Humans always in the loop.

If you’re using AI in your marketing or brand strategy, you need to read this article written by Sidney Mortimer, Senior Designer at Comprend.

Link in bio.

We are thrilled to be named Optimizely's Innovator of the Year! 🏆 While much of the market is still debating what AI mig...
18/02/2026

We are thrilled to be named Optimizely's Innovator of the Year! 🏆

While much of the market is still debating what AI might do, we're delivering measurable impact.

As Optimizely's first strategic AI partner and home to their most Opal-certified specialists, we help clients stop testing the waters and start scaling results.

Huge thanks to the team for the recognition. The award was presented today at Partner Kickoff in Stockholm.

We're just getting started!

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