UKnight

UKnight For better balance & more diversity in Communications and the advertising industry UKnight is an agent, not an agency.

After 35 years in advertising, my focus is on changing the norms and structures of the ad industry, to encourage more gender balance and more diversity. Everything shows that this change brings both better quality of work, better quality of work life and improved profitability. It is a change needed to better reflect the society we live in and it will make brands more relevant and interesting. I o

ffer strategic and conceptual, creative work as well as lectures on gender and diversity, including my books "Mad Women - A Herstory of Advertising" and ”Not Buying It - A Guide to a New Era of Advertising”. I also offer mentorship and support in choosing your best creative team or agency to work with. Welcome to UKnight - uniting the best of everything

Milan Fashion week kicks off with well-needed and greater diversity👊🏼
28/09/2021

Milan Fashion week kicks off with well-needed and greater diversity👊🏼

Age is just a number and brands and advertising are lagging dangerously behind when missing the opportunity to communica...
23/09/2021

Age is just a number and brands and advertising are lagging dangerously behind when missing the opportunity to communicate with this savvy, adventurous, active and often financially able group of people in an accurate way.

It’s happening - slowly but hopefully surely! Havas group’s global “All In” DEI effort includes 150 action plans in 33 c...
04/08/2021

It’s happening - slowly but hopefully surely!
Havas group’s global “All In” DEI effort includes 150 action plans in 33 countries.

Diverse representation across all career levels increased by three percentage points from 29% in 2020 to 32% in 2021.

What would your take be?
09/07/2021

What would your take be?

As Zoe Scaman's essay on abuse and humiliation reverberates, her peers look for a path forward

Did anything improve post-Weinstein and because of ?The findings in this study show that social movements such as can...
30/06/2021

Did anything improve post-Weinstein and because of ?

The findings in this study show that social movements such as can in fact motivate real change — not just when it comes to bringing individual perpetrators to justice or even fixing policy to prevent future misconduct, but to actually making significant, quantifiable progress in addressing the underlying causes of these problems.

Researchers analyzed film projects developed by Harvey Weinstein’s former collaborators after the movement began.

So honoured to have interviewed Shanteka for the second edition of Mad Women - A Herstory of Advertising!
06/06/2021

So honoured to have interviewed Shanteka for the second edition of Mad Women - A Herstory of Advertising!

01/06/2021

Interesting how femwashing is now lucrative business... but who is cashing in?

Tired of stereotypical images of primarily white people, white powerful men and an absence of pretty much everyone else ...
21/05/2021

Tired of stereotypical images of primarily white people, white powerful men and an absence of pretty much everyone else in Advertising?

Stock footage should help anyone tell their story. But to do that, it needs to represent the lives of as many people from different communities as possible - thank you Storyblocks for enabling this.

Storyblocks is re:defining stock, one clip at a time. We’ve hired diverse filmmakers to capture footage of people underrepresented in stock, expanding our library to represent all of us.

This. Must. End.
14/05/2021

This. Must. End.

Rosa Rolo, Commercial Director, Major Players, has urged the industry to take action to ensure fair pay for all.

”The endgame is all talk, little walk. Chief DE&I Officers are hired. Black Squares are posted. Nothing is changed.”Exce...
03/05/2021

”The endgame is all talk, little walk. Chief DE&I Officers are hired. Black Squares are posted. Nothing is changed.”
Excellent event with Cindy Gallop and MediaGroup55 and

Embarrassing and shameful how slow the ad industry is to change. Tons of talent wasted. Tons of irrelevant adverts produced.

Yes!!!!!!
26/04/2021

Yes!!!!!!

Zhao was nominated for four awards for "Nomadland," setting a record for the most nominations in one evening for a woman.

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+46 765 26 82 22

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