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Content Queen - Agency We help you consistently market your purpose-driven business so you can gain the clients you want, to live a life full of alignment and purpose!

23/05/2026

You know your business better than any expert on the internet.

Yes, marketers (hi, that's me 👋) will see things from a different lens. And that perspective IS valuable.

But here's what I see happen all the time...

A client goes for coffee with a friend who says "oh my god, you HAVE to start a TikTok"... and suddenly their whole strategy goes out the window.

Sound familiar?

Episode 326: Create a content strategy designed for your business 🎙️ - https://www.contentqueenmariah.com/podcast/326

21/05/2026

Sorry, no hate to the friend at coffee ☕ but your marketing strategy shouldn't come from them.

I know they mean well.

But - what I find can be helpful in these situations is having a strategy.

✨ Your strategy should come from knowing YOUR business, YOUR audience, and YOUR goals.

And yes - you could be everywhere and it would be amazing... but you have a business to run.

You are not a content creator. You are a business owner. And that changes everything about how you show up online.

Want help building a strategy that's actually designed for your business? Click below for my free content marketing strategy podcast - giving you a step by step guide on how to build a strategy for YOUR business (not your friends).

https://sales.contentqueenmariah.com/content-guide

20/05/2026

Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should?

Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂

In ep 325 of The Content Queen Podcast, I’m unpacking why trusting your business and understanding your audience matters more than following random advice online.

Because yes, experts can guide you and support you, but at the end of the day, you know your business better than anyone else.
Marketing isn’t about being everywhere. It’s about knowing why you’re showing up there in the first place.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us 💫

KEY EPISODE TAKEAWAYS 👇
✨ Why trusting yourself matters more than following random marketing advice
✨ The difference between being a content creator and a business owner
✨ Why posting on social media doesn’t automatically equal business growth
✨ How a content strategy gives you clarity, confidence and direction

326: Create a content strategy designed for your business - https://www.contentqueenmariah.com/podcast/326

18/05/2026

Your organic content and your ads? They're not separate strategies... they work together. 🤝

In episode 325 of The Content Queen Podcast, Neil Shoney breaks down exactly how organic and paid marketing actually work together - and why the effort you put into your content directly impacts how well your ads perform.

🎙️ Episode 325: How to actually run Meta Ads with Neil Shoney... listen now here: https://www.contentqueenmariah.com/podcast/325

17/05/2026

✨ Content Queen Roadshow: Workshop at Springfield Library - the recap!

Honestly? I felt like Hannah Montana up there with the mic and I am NOT sorry about it 🎤.

We had the most incredible mix of businesses in the room - wedding celebrants, artists, product-based businesses and everything in between.

The Content Queen Roadshow is coming to more locations - want to know when we're heading your way? 👇

16/05/2026

Because the decision isn't as complicated as everyone makes it out to be. It really comes down to this:

1. What's your budget?
You don't need to spend hundreds a day to get started. But you do need to be realistic about what you can put behind it consistently.

2. How fast do you want to get there?
Organic works. But what takes 3 years organically could take 3 months with the right ad strategy. Speed is a choice.

3. Where do you want to take this thing?
If you're happy with your current client load and not looking to scale, ads might not be your priority right now. But if you want to grow? This is the conversation you need to have.

Neil Shoney and I broke all of this down on the latest episode of the podcast (ep 325), including what's actually working with ads right now (hint: it's not what most people are doing).

Listen here: https://www.contentqueenmariah.com/podcast/325

14/05/2026

The age old question... should you actually be running Meta ads in your business?

And if you are… how do you know if they’re actually working?

In this episode of The Content Queen Podcast (ep 325), I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy.

If Meta ads have ever felt confusing, expensive, or like something “other businesses” do… this episode will help you see them in a completely different way.

KEY EPISODE TAKEAWAYS 👇
✨ The relationship between organic content and paid ads (and why they work better together)
✨ The biggest mistakes people make when running ads
✨ What’s actually working in ads right now, from testimonials to high-converting VSL funnels
✨ The framework Neil has used on thousands of business owners to run Meta ads

325: How to actually run meta ads with Neil Shoney: https://www.contentqueenmariah.com/podcast/325

13/05/2026

Here's the thing about generic marketing advice (including this podcast 😅)…

✨ It can only take you so far.

Because every business is SO different. A client of mine does markets to get in front of people... that's her thing.

That wouldn't work for every business.

And that's exactly the point.

The more I know about YOUR business, the more I can give you ideas that actually make sense for you.

I saw this play out at a recent workshop I ran for Ipswich Libraries. At the start, everyone was too shy to share what their business was. But the moment they did?

The magic happened. I could give them real, specific, creative ideas.. not just general takeaways.

That's what my Ask Me Anything WhatsApp group is all about 👇

✅ $30 for 14 business days
✅ Tailored support based on YOUR business
✅ My brain, fully focused on you

DM me AMA and I'll send you the details or find the link in my bio.

12/05/2026

The world is your oyster with offline marketing 🦪

An inflatable arm waving out of a shop door stopped me in my tracks last week. It was for a Korean fried chicken place, and honestly? It worked, I walked closer, I looked.

That's the whole point.

We're so deep in the online world that we forget real-life attention-grabbing still hits differently.

Offline marketing doesn't have to look one way, especially if you don't have a physical store.

Think outside the box, and get in front of people where they actually are.

👇 What offline marketing have you tried?

11/05/2026

Is your marketing being run by an admin, a freelancer, or a wish and a prayer?

You don't need a $200k CMO. You don't need a $10–15k/month agency. You need the Marketing Kickstarter.

A 6-month fractional CMO experience where we:
✨ Build your full content strategy
✨ Manage and mentor your internal team
✨ Create on-brand assets and deliver a marketing playbook
✨ Hand over the keys so you can keep growing without us

Strategic leadership, stuff actually created and a system you can use!

Find all the details here: https://www.contentqueenmariah.com/marketing-kickstarter

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