Novel Idea

14/04/2020

27/11/2018

I've been doing a lot of cartooning lately, a large part of that bordering on caricatures, for logos or business presentations. Here's my latest - a friend asked me to create a new logo. He had been using a piece of stock clip art, to which he added a pair of glasses. I use the original along with a photo he supplied to create the new logo.

22/03/2016

When you're starting a business or naming a product, you need a name. Scratch that…you need a great name. You need a name that will make your company or product memorable – one that helps get people excited about what you have to offer. But coming up with a great name is not that easy. There are a lot of considerations that go into selecting the right name, many of them you might not think of until after you’ve finalized on a name choice, or worse, after you’ve spent a lot of money on logos, business cards, signage, and such. [ 1252 more words. ]

http://novelidea.com/blog/2016/03/22/whats-in-a-name-12-immutable-rules-for-naming-your-next-product-or-venture/

When you’re starting a business or naming a product, you need a name. Scratch that…you need a great name. You need a name that will make your company or product memorable – one that helps get…

07/01/2016

Region 10 Education Service Center approached us for help with a project – an animated video to promote an expansion project, to renovate a part of their facility, and convert it to a learning lab that would allow teachers to experiment with a variety of educational methods and techniques that they just can't do in their own classrooms. Who is Region 10? [ 503 more words. ]

http://novelidea.com/blog/2016/01/07/region-10-the-future-of-education/

Region 10 Education Service Center approached us for help with a project – an animated video to promote an expansion project, to renovate a part of their facility, and convert it to a learning lab …

04/11/2015

we'll make an exception in this case. In our never-ending quest to find more customers who need our help with marketing, advertising, and graphic design, we employ a number of techniques, including monitoring sites that match up designers with people looking for the same. One of those sites, Thumbtack.com, just awarded us a "Best of 2015" award. The nice thing about this award is that it's given on the basis of 100% customer satisfaction. [ 215 more words. ]

http://novelidea.com/blog/2015/11/04/we-dont-like-to-blow-our-own-horn/

…but we’ll make an exception in this case. In our never-ending quest to find more customers who need our help with marketing, advertising, and graphic design, we employ a number of tech…

10/10/2015

You asked for it...you got it. Our brand-spankin' new demo reel for voiceover work. Take a listen!

the voiceover reel for Brad Kozak. Lot's to listen to (it's over 8 min. long...drag up a chair and get comfy!). Straight announcing, narration, character voi...

18/06/2015

check it out...

Making the world a safe place for intelligent graphic design, killer motion graphics, animation, typography and video, Captain Digital and his alter-ego, mild-mannered Brad Kozak, work 24/7 to eradicate bad design from the face of the Earth. By day, he runs Novel Idea, a Dallas-based advertising, gr…

16/06/2015

If you're interested in learning more about mobile sites, check out our Webmaster's Mobile Guide or the Principles of Site Design on Web Fundamentals.

12/06/2015

06/04/2015

Case Study: Spirit Auto logotype redesign http://wp.me/p1sQ86-fa

Sometimes, despite your best efforts, your client chooses to ignore your advice. That's the hard part about being passionate about your work. Creativity is more than just ideas...it's passion. And along with that passion comes a willingness to fight for what you know is right. In the worlds of marketing, advertising, and graphic design, however, you must be willing to compromise. [ 751 more words. ]

31/03/2015

Our latest video project is a title card for our buddy Evan Sayet to promote his upcoming standup… http://wp.me/s1sQ86-931

Our latest video project is a title card for our buddy Evan Sayet to promote his upcoming standup comedy tour. If you've not heard Evan's comedy, you need to. One of the few Conservative comedians working, Evan's take on politics is nothing short of brilliant. He's developed a "unified field theory" on why Liberals think and act the way they do.

16/03/2015

There's a new post over at my marketing blog (blog.grokmedia.com) about packaging redesign and the risks of alienating your customer base. Check it out!

http://wp.me/pp6BO-9i

When you hit a "certain age," you find a couple of things in your life change. One of them, is your eyes suddenly become a little less efficient. The other is