16/06/2026
For Bodibrezeโs fragrance launch in Malaysia, DTC World developed a vintage storybook-inspired PR kit designed to turn the perfume collection into a physical storytelling experience.
Designed as a miniature perfume library, the PR kit combined layered reveal presentation, collectible display value and social-share appeal โ helping the launch stand out across influencer content and gifting experiences.
Projects like these show how PR merchandise can become part of the campaign experience itself, rather than just packaging.
View showcase:
https://dtcworld.com/bodibreze-pr-kit-perfume-library/