08/05/2020
Instagram is a GREAT way for creating a following that allows users to know about your business just by looking at pictures! There are 11 types of posts that you can strategically use for your business to give VALUE to your followers!⠀
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1. QUOTES⠀
No matter who your target audience is, I can almost guarantee they enjoy inspirational or relatable funny quotes!⠀
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2. TESTIMONIALS⠀
If you’ve already begun working with clients or selling your products, ask for testimonials and share them on Instagram. This will add to your credibility while enticing people to inquire about your offers!⠀
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3. BEHIND THE SCENES⠀
There’s something really interesting about being able to see how business owners do what they do. Show your audience what you’re working on or give them a breakdown of how you produce your goods and services!⠀
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4. PROMOTIONAL⠀
Of course you want to actively promote your products and services. But keep in mind, just because you’re not giving your audience a ‘call-to-action’ to buy something, doesn’t mean your business is not being promoted. You’re building a brand and positioning yourself as an expert, and that takes time!⠀
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5. BRAND STORY⠀
Let people know the story behind your business. When you started, what made you decided to choose you niche, your educational background, what your values are, and your career goals!⠀
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6. VIDEO CONTENT⠀
People don’t share as much videos on Instagram as they used to, and hey – I’m guilty of that too. To me it’s easier to put images and text together, but there’s a lot of value in video content too. Videos can be fun and engaging, not to mention that the use of videos on your feed helps increase your account’s visibility!⠀
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7. FEATURE POSTS⠀
It’s always interesting to see who other people follow and why, so these types of posts are great to increase engagement. And hey, you usually gain a new follower in the end – the lucky duck you’re featuring!⠀
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Now, there are more types of posts that can be used but these 7 are our holy grails for increased branding and engagement!⠀
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Drop a DM if you’re keen to learn more and we’ll help you out💯💪🏻⠀
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Be Clutch, Stay Home Stay Safe🔥🔥🔥⠀
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