11/01/2020
Question of the day 🤔🤔🤔❓
"Why should my business focus on building a brand? It doesn't get me any sales."
That is true, brand building won't get you any immediate customers. However we here at Ad Lads think that there are 3 key reasons why you should still focus on building your brand while running lead generation/conversion ads.
1️⃣ If you solely focus on short-term sales activation such as price promotions/discount, research have shown that customers will infer your product/service to be inferior. Moreover, frequent price discounts will make your customers more price-sensitive, reducing your margins in the long run.
2️⃣ The world is chaotic and noisy and a brand will help you stand out. Consumers only have the head space for a few brands in their consideration set and often do not go out of their way to do further research on all the possible brands that can fulfill their needs. Brand building will help your business get into their head space and be the first company they think of when it comes to your niche.
3️⃣ Brand building is a long term activity. An U.K. study by the Institute of Practitioners in Advertising (IPA), which analyzed 500 effectiveness case studies over 20 years, showed that long-term campaigns were three times more efficient than short-term campaigns, three times more likely to drive market-share improvement, and 60% more likely to deliver profit improvement. This means that we cannot neglect brand building as a business.
If you're interested in building your brand and growing your business in the long run with research-based, data-driven and people-centric marketing, Facebook message us today!
