ROMI.sg, Singapore (2026)

02/03/2026

Xiaohongshu (XHS) is becoming one of Singapore's fastest-growing platforms for authentic lifestyle discovery.

Our article covers how SMEs can leverage creators, search-driven content, and authentic storytelling to reach new local audiences

Read it here: https://www.romi.sg/post/how-xiaohongshu-helps-singapore-brands-reach-new-local-audiences/

In 2025, Singapore brands are going beyond traditional social media channels like Instagram and TikTok to reach a new, growing audience on Xiaohongshu (XHS), also known internationally as RedNote.Once known as a China-centric lifestyle app, XHS is now gaining traction among young, affluent Singapore...

02/02/2026

TikTok ads or influencer marketing – which actually delivers better ROI?

In our latest article, we break down how each strategy performs and when brands should use one (or both!). Read it here: https://www.romi.sg/post/tiktok-ads-vs-influencer-marketing-which-delivers-better-roi

TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns? While both can drive engagem...

02/01/2026

Still spending money on Google Ads without seeing tangible returns?

Most SMEs aren’t losing out because of poor ads, they’re losing out because they’re bidding on the wrong keywords.

Find out how you can turn real search intent into results for your business in our latest article here: https://www.romi.sg/post/how-to-use-search-terms-report-to-optimise-your-google-ads-keywords

Running Google Ads can be frustrating when your ad spend doesn’t yield much. Some throw hundreds to thousands of dollars at it each month, only to see low-intent traffic or pitiful conversions. There are many reasons this can happen. However, from our experience, the problem often comes from poorl...

05/12/2025

Still worried you can’t outrank the big brands?

We break down how SMEs can use smart, focused SEO to compete on Google search even without deep pockets.

From local SEO to long-tail keywords and funnel-aligned content, here’s how small businesses can out-strategise the giants: https://www.romi.sg/post/seo-for-smes-how-to-compete-with-bigger-brands-on-google-search

Are you an SME owner or marketer struggling to take on the big boys?Before you throw in the towel entirely, rest assured that it’s possible. Big brands may outspend you, but SMEs can still outrank them with smarter SEO.Specifically, you can use smart SEO strategies to catch up to and even overtake...

07/11/2025

Still using one ad creative for everything?

It’s time to rethink your Meta strategy. This piece breaks down how to design ad funnels that match your audience’s mindset turning browsers into buyers.

A must-read for small business owners:
https://www.romi.sg/post/meta-ad-funnels-for-small-businesses-why-your-ad-creatives-should-be-tailored-to-each-stage-of-the

The buyer’s journey funnel can also be called the “awareness, consideration, conversion” funnel. It maps how your customers go from discovering your brand to buying from it.Broken down, the different stages of it look like this: • Awareness - When a consumer becomes aware of your brand as an...

10/10/2025

Is your website bringing in clicks but not customers?

In this blog piece, we share how to identify hidden issues affecting conversions and how to fix them using real data, not guesswork.

Perfect for SMEs, lean marketing teams, or anyone trying to improve website performance. Read the full piece here: https://www.romi.sg/post/from-clicks-to-customers-4-tips-to-improve-your-website-conversion

Here’s a scenario we see all too often: a company upgrades its website, gets its SEO in order, and gets traffic flowing to its site, only to find that it’s barely getting conversions.Website optimisation for conversions is one of the most commonly overlooked factors for businesses. This is unfor...

12/09/2025

How are your Meta ads doing? Are they converting well?

If they aren't, chances are you’re either monitoring the wrong metrics or not optimising them regularly.

The thing about running ads is that it’s not just about launching a campaign. It’s also about tracking the right metrics to know whether to tweak your ads or rethink your strategy altogether.

Learn more about how you can make your Facebook ads work: https://www.romi.sg/post/why-your-facebook-ads-aren-t-converting-and-what-you-can-do-about-it

DIY Facebook advertising looks simple enough at first. Make some content, set up payment, then just sit back and watch clicks rolling in. The problem is that it’s never just that easy. You have to keep an eye on various ad metrics, optimise your ad on occasion, and tweak your strategy to get resul...

14/08/2025

As a business owner, it's important to stay updated on current digital marketing trends so you can adapt and strengthen your strategy where needed. In this fast-moving landscape, one of your greatest currencies is the ability to adapt quickly.

From leveraging AI-generated content to engaging micro-influencers, here are some digital marketing trends every business in Singapore should know: https://www.romi.sg/post/digital-marketing-trends-in-2025-what-singapore-brands-need-to-know

Digital marketing is at a pivotal point in 2025. Many things are changing, including AI disruption, tighter privacy regulations, and increasing ad fatigue. For Singaporean brands, it’s vital to adapt their digital marketing strategy to these changes. In fact, that’s always been the name of the g...

16/07/2025

Have you noticed any changes in Google’s search advertising platform?

Google is shifting its focus on broad match keywords being paired with smart bidding to better grasp user intent. There’s a lot going on with this update, so we’re here to dissect the changes to help you understand how this could affect Google ad search strategy.

Learn more about Google’s newest update here: https://www.romi.sg/post/google-search-ads-big-move-broad-match-with-smart-bidding

If you’ve been paying attention to Google’s latest moves, you’ve probably noticed a shift in its search advertising. Specifically, it’s now putting a stronger emphasis on broad match keywords with smart bidding. This is a move towards more automation. If you’re a Singaporean business owner...

12/06/2025

Have you read about the recent updates to Google Search Ads? Google is shifting toward AI-driven performance, helping advertisers get better results with less manual effort.

If you’re a business owner or digital marketer, it’s essential to understand how these changes could impact your current ad strategy.

In this article, we’ll break down everything you need to know about the latest updates to Google Search Ads! https://www.romi.sg/post/google-search-ads-big-move-broad-match-with-smart-bidding

If you’ve been paying attention to Google’s latest moves, you’ve probably noticed a shift in its search advertising. Specifically, it’s now putting a stronger emphasis on broad match keywords with smart bidding. This is a move towards more automation. If you’re a Singaporean business owner...

15/05/2025

Is adding Youtube Shorts to your marketing funnel worth it? How can you leverage it to tap a wider audience and bring growth to your business?

Just like TikTok videos, YouTube Shorts are short-form videos with a vertical orientation. It's meant to be quick and catchy, giving users content that's easily digestible.

In this article, we'll take you through what you need to know about YouTube Shorts: https://www.romi.sg/post/effectively-leveraging-youtube-shorts-in-your-marketing-funnel

From TikTok vids to IG Reels, short-form videos are all over digital platforms. It’s gotten so popular even YouTube has entered the fray with YouTube Shorts.Since their introduction in 2020, YouTube Shorts have grown in popularity. They’ve had over 70 billion daily views since then, according to...

01/05/2025

The popularity and accessibility of ChatGPT and Google’s Gemini has led to people turning to artificial intelligence solutions for all types of content creation.

The big question is this: Is AI-assisted content actually helpful for websites, or does it do more harm than good?

In this article, we’ll take you through the pros and cons of using AI tools for website content creation: https://www.romi.sg/post/is-ai-assisted-content-good-or-bad-for-website-seo

Today, many people are turning to AI for content creation. Whether it’s to create text content or even creative assets like images, there are now AI solutions for that. This has left both marketers and content creators wondering about the potential of the tech. A big question is the effect AI cont...

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