15/08/2022
The 5 Most Important Aspects of a Digital Marketing Strategy
Understand your Goals and Desired Outcomes:
Why develop an online business and What do you want to achieve
Your Goals need to be realistic and achievable so it is wise to use the SMART approach throughout
Understand the financial investment required to achieve your desired outcomes – be realistic!
Employ a number of Objectives to help you achieve your Goals
Get to Know and Reach your target audience online:
Get to know your audience, their likes and dislikes and their personas
Quality SEO will help you reach your target audience and is key to getting found online
Know where your audience resides online – the channels they most often use when online
Talk to your audience in a way that is relevant and meaningful to them
Develop Quality and Relevant Content for your target audience:
This starts with your Website, which needs to be designed to facilitate the User Journey
Create and Curate content that is relevant and interesting for your audiences
Develop your Social Media Channels and provide relevant and engaging content for your audiences
Develop and Build your Content Calendar – absolutely essential for success
Measure Your Success:
Use a set of analysis and measuring tools to enable you to see the progress of your campaigns
Key Performance Indicators will enable you to measure success
Statistical Reporting – produce real-time reporting to keep you informed of progress or issues arising
Analyse & Iterate:
Once you analyse performance you can begin to implement changes
Implement changes to improve your return on investment (ROI)
Use an Iterative approach to continually develop your campaigns and your online visibility
Reassess your budgets – keep them realistic and achievable based on your desired outcomes
