13/03/2023
As social media grows, so does the impact of influencer marketing. It became especially evident in early 2020 as people began to spend more time online, however, despite the restrictions coming to an end, social media presence and online audience size have not decreased.
The benefit of influencer marketing cannot be underestimated – 71% of people trust influencer’s ads, which is also confirmed by the growth of the influencer market overall. In 2022 it was valued at $16.4 billion, 18.8% higher than in 2021. According to experts, the growth trend of this market will not only not slow down, but will increase by 53% in 2023.
In this article, we will take a closer look at the differences of micro and macro influencers: who you should work with and
the goals you can achieve 🙌