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20/07/2020

𝐇𝐎𝐖 𝐓𝐎 𝐄𝐍𝐆𝐀𝐆𝐄 𝐘𝐎𝐔𝐑 𝐀𝐔𝐃𝐈𝐄𝐍𝐂𝐄 𝐓𝐇𝐑𝐎𝐔𝐆𝐇 𝐄𝐌𝐀𝐈𝐋

Make sure it's effective

Just like any of your marketing campaigns, you will just waste your time, money and effort if you do it half-heartedly.

Hence, if you're using email marketing...

Below are the top 3 strategies you have to know 👇

#1 Get Creative with Email Subject Line
"On the average, 5 times as many people read the headline as read the body copy. When you have written your headline you hvae spent 80 cents out of your dollar" - David Ogilvy

#2 Keep Content and Design Minimal
The moment your readers feel overwhelmed, there is low possibility for them to keep on reading. Hence, keep your content concise and include more white space in your design. You should link your email to website or blog instead for detailed content.

#3 Include only One Call-to-Action
The easiest it's to understand the offer, the effective it will be. If there is any confusion, your readers will just choose to decide later and there will not be any conversion to your call-to-action.

Do you think these strategies are effective for you? 👍

04/07/2020

𝐖𝐇𝐘 𝐄𝐌𝐀𝐈𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆

There are different types of digital marketing tactics available..

And you might be wondering, what is the importance of email marketing? 🤔

Email has played a huge part in our lives as individuals, professionals and in business. Especially in this digital age because at least 90% of people have an email address.

So, what are the good points about email marketing?

1. Cost-effective
2. Automation of campaign
3. Personalisation of content
4. Measurable output
5. Easily accessible

Hence, besides YouTube, blogs and other avenues, you shouldn't underestimate the tremendous power that email marketing has proven to have!

Do share with us your thoughts on email marketing!

29/06/2020

𝐆𝐎𝐎𝐃 𝐂𝐎𝐏𝐘𝐖𝐑𝐈𝐓𝐄𝐑

One of the fastest ways to be good in copywriting is to mimic what is already in the market. We have compiled a few examples for you 🤓

1. KFC (2018)
KFC closed all outlets in UK because they ran out of chicken. They issued an apology to their customers through a poster which can be read 'FCK We're Sorry'

2. New York Lottery (2014)
If you have money, what would you think about? This copy could also be interpreted - you could be rich by using their services.

3. Ricola (2014)
Implicit meaning - A pause could mean hesitation. Don't make others misunderstand you.

4. Oasis (2015)
This copy immediately caught people's attention because truthfully, that's what advertisers feel all the time but attempt to hide. Instead, this company decides to show their honesty.

5. Gordon (2014)
This way of writing shows confidence. Gordon tried to recommend other brands but they're confident that they will still be people's top choice.

Share with us other effective copywriting you've seen :)

22/06/2020

𝐂𝐎𝐏𝐘𝐖𝐑𝐈𝐓𝐈𝐍𝐆

Copywriting - the arts of writing a copy to convince the audience to take action.

Unlike hiring a salesman, a copywriter is able to reach more customers at once through different channels.

If it's written well, a copy can convert an audience to customers with minimum efforts. Hence, having a convincing copy can expedite the growth of your business.

Like if you have hired a copywriter for your business.

20/06/2020

Don't give up! Life is tough but so are you 💪







"

17/06/2020

𝟕 𝐓𝐈𝐏𝐒 𝐓𝐎 𝐃𝐑𝐈𝐕𝐄 𝐓𝐑𝐀𝐅𝐅𝐈𝐂 𝐓𝐇𝐑𝐎𝐔𝐆𝐇 𝐈𝐍𝐒𝐓𝐀𝐆𝐑𝐀𝐌 𝐒𝐓𝐎𝐑𝐈𝐄𝐒

Tips on creating Instagram Stories

1. Add hyperlink on your story
2. Put your link in bio so that you can direct your audiences to your bio
3. Create attractive short videos or posters
4. Use the right hashtag or popular hashtags
5. Put your videos into the IGTV videos
6. Strategise your Instagram stories on what and when to post
7. Use Instagram highlight to show your unique story which also includes a call to action

Comment below which one do you use the most!

15/06/2020

13/06/2020

𝐇𝐎𝐖 𝐓𝐎 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐄 𝐘𝐎𝐔𝐑 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆 𝐁𝐔𝐃𝐆𝐄𝐓?

Businesses tend to spend huge amount of advertising cost in Facebook, Instagram, YouTube, Google Ads, etc.

The fact is that the money spent tend to be ‘wasted’.

Why?

It's because a lot of businesses often advertise aimlessly to millions of people in social media.

Sadly, this would not produce ANY RESULTS!!

So, what should you do before advertising to fully utilize your budget?

1. Be unique in your brand/product/service
a. Define who are you?
b. What do you do?
c. Why should people listen to you?

2. Find your target audience
a. Create a persona of your customer. Include pain points, budget and challenges they are facing

3. Plan your advertising budget for:
a. Trial and error
b. Optimising the campaign
c. Retargeting the audiences who view your advertisement videos before

4. Creative visual aids or short 10-15sec videos

These are simple tips to follow before spending your money.

Comment below which stage are you at right now!

10/06/2020

𝐖𝐇𝐘 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐀𝐃𝐒 𝐈𝐒 𝐈𝐌𝐏𝐎𝐑𝐓𝐀𝐍𝐓 𝐅𝐎𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒?

Reason #1 - Facebook advertising is the most targeted form of advertisement. It provides a specific demographic for businesses.

Reason #2 - Numbers speak for themselves. Facebook provides certain metric tools to analyse the statistics after a campaign. The statistics can be used to improve your next advertisement campaigns.

Reason #3 - Your competitors have probably been using social media advertising to promote their business. You can't lose out on gaining more traffic to them.

It may not seem as hard as we think but having a plan is necessary before executing a campaign.

Check out our next few posts on the tips to launch and save cost for your advertising campaign.

08/06/2020

𝐇𝐎𝐖 𝐓𝐎 𝐒𝐇𝐀𝐑𝐄 𝐌𝐔𝐋𝐓𝐈𝐏𝐋𝐄 𝐋𝐈𝐍𝐊𝐒

The only way to move your audience, to check out your website or any other sources, could be through the link displayed on your bio.

Unlike other social media platforms, Instagram only allows 1 link displayed on the bio.

Hence, which one will you choose and display on your bio if you have multiple important links?

Here are 3 USEFUL TOOLS to display multiple links on your bio:

#1 Linktree - allows generating of a custom link to include in your Instagram profile and can include up to 5 links
#2 Lnk.Bio - allows sharing of unlimited links and provide link tracking, statistics, and email support
#3 Tap.bio - offers more than just a page to host all of your links, but a customisable online card where you can promote the things you like

Links in bio are often underestimated.

However, it's one of the most effective ways to make your Instagram a significant source of traffic for your business and to create an online presence.

Do share with us what is one tool you may consider to try out!

06/06/2020

𝐏𝐈𝐂𝐓𝐔𝐑𝐄 𝐒𝐏𝐄𝐀𝐊𝐒 𝐀 𝐓𝐇𝐎𝐔𝐒𝐀𝐍𝐃 𝐖𝐎𝐑𝐃𝐒

Compelling visuals are an important part of a strategic approach to marketing and attracting users to your page.

Here are 5 Canva Tips to help you become a visual content master!

Pro Tip 1: Create animated GIFs with Canva animator

Pro Tip 2: Leverage the layered look which allow you to change the order of objects that appear in your design. Either position text/ image infront/ behind of it

Pro Tip 3: Use a consistent set of colors and fonts that are as similar as possible to your brand identity

Pro Tip 4: Get inspired! Choose from existing template that suits the theme of your graphic design and edit from there

Pro Tip 5: Canva 'lock' feature enable you to lock any design element in place, so you can’t accidentally move it around while you’re designing other aspects of the graphic.

Share with us what is your favourite tool in Canva!

04/06/2020

𝐁𝐄𝐒𝐓 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 𝐓𝐎𝐎𝐋𝐒

How do you prioritize all your social media marketing tasks?

If you're the only one creating social media content, visuals to even scheduling your posts, the whole tasks may feel pretty overwhelming.

Hence, we have compiled 7 social media tools to maximize your efficiency with minimal effort!

1. Hootsuite
Allow scheduling of campaigns via different social media platforms from one dashboard and offers analytics of your social networks.

2. Buffer
Allow scheduling of content across different social channels through one dashboard and offers analytics of your social media posts.

3. Canva
Consist of design templates for ads, social media headers, infographics, and social media posts. It's a wonderful tool designed to simplify the creation of your social media's visuals.

4. CoSchedule
Create, execute and track your marketing from one place. Can be easily integrated to a bunch of your favourite marketing tools.

5. Edgar
Automate the postings of content

6. Sendible
Manage social media for brands at one easy place.

7. Post Planner
Curate and scheduling of content. You're able to find and share content across all platforms such as Facebook, Twitter, Instagram and Youtube

These tools can streamline your workflow, increase efficiency and ensure your content reaches the right audience at the right time.

Let us know in the comments which one is your favourite tool!