RevX

11/04/2023

A phenomenon that captures the entire nation’s eyeballs, hearts, and wallets, the Indian Premiere League is a cricket festival in its own right!

As much as it is about sports and entertainment, it’s also a huge spending season for mobile apps in India.

Read on for:

✅ App usage trends and patterns
✅ App retargeting recommendations
✅ Best practices to maximize campaign performance


https://revx.io/ipl-2023-advertising-strategies/?utm_medium=social&utm_source=linkedin%20&utm_campaign=ipl_advertising_strategies

This IPL season presents golden opportunities for your app. See how programmatic advertising can unlock your IPL campaign’s full potential.

04/04/2023

Declining marketing budgets, increasing costs and the ever-evolving privacy landscape. Navigating these new tides is far from easy! ⛵

But despite the odds, every downturn is an opportunity to be seized!

Here’s what Yiwen Wong has to say.

31/03/2023

Hello app marketers,

We invite you to join us for the App Marketing Conference happening on the April 14th, in Bengaluru. 🤝🏼

Highlights:

🔹 Gain latest insights from marketing leaders of companies like Betterhalf, Meesho, Gameskraft, Adjust.
🔹 Three workshops including 's workshop on Demystifying Programmatic: A Thorough Guide to DS Models, Targeting, and Creative Optimization.
🔹 An awards ceremony and an after party! 🥳

Claim 50% off on tickets using the code - AMC50.

Book your pass now: https://lnkd.in/g7jFsbAB
We look forward to seeing you in-person!

23/03/2023

The sacred month of is here.

For , this is a significant spending season, vastly influencing how consumers spend their time and money.

Here's a look at the crucial app usage trends, spending patterns, and how you can enhance your app growth during and beyond this period.

https://tinyurl.com/yc39djjf

15/02/2023

A successful app retargeting plan starts with a solid audience segmentation strategy.

In , RFM analysis is a framework for segmenting users based on three important in-app behaviors; recency, frequency, and monetary value.

At a broad level, you can do further segmentation based on:
🔹 High-uplift Potential Users: highly engaged users who can be nudged to spend more.
🔹 Frequent Spenders: repeat purchasers who are willing to continue.
🔹 Leaky Buckets: fast-churning users.

Investing in the first two segments maximizes your revenue and investing in the last one ensures that you aren’t wasting your UA budget! ✔️

01/02/2023

We are gearing up for Barcelona 2023, happening next week.

The event will foster crucial discussions in the mobile gaming industry, gathering the UA and Ad Monetization sectors.

Divya Bhargava will be around to chat about how we can level up your gaming app's growth. Let's connect, share ideas, and drive success together. 🤝

01/02/2023

Increasing user acquisition costs, declining budgets, stagnating channels, and an uncertain economy. Navigating these new tides is far from easy! 🙅

But every downturn is an opportunity to seize long-term wins. Here’s how you can prepare to pivot in 2023. 🚀
https://revx.io/blog/app-marketing-during-a-downturn/?utm_medium=social%20&utm_source=facebook&utm_campaign=app_marketing_downturn

24/01/2023

For app marketers, strategic ad spending is the need of the hour. Demanding transparency is a vital tool to get there.

Here’s an examination of two popular channels, DSPs and networks, with a lens of transparency, brand safety, audience targeting, and more.

How well do you understand the functioning of programmatic DSPs vs affiliate networks? It can make a world of difference in your app marketing strategy.

24/01/2023

Lack of user identifiers, evolving measurement landscape, and increasing user acquisition costs; some of the biggest challenges app marketers faced this year. 🚧

The mobile marketing landscape is one that’s ever-evolving. Teams that proactively prepare for this will always have a competitive advantage.

We asked Christoph Hitchen, Head of Marketing, Doktor.de what is one thing that app marketers should start doing differently.💡

23/01/2023

Storytelling, audience segmentation, and a robust DSP; three crucial elements for a successful RT campaign says Tomohisa Akiba, our Business Director - Japan.

23/01/2023

Much like love, your audience comes in all shapes and sizes.
Knowing and segmenting your audience is crucial to the success of your app retargeting campaigns. 🎯

As mobile businesses gear up for the season of love, here are some recommendations.

Looking to increase app engagement and conversions during this Valentine's Day? Plan your app retargeting campaigns now.