Mileage Communications

14/07/2022

Mileage Communications’ latest client, OTSAW Digital, opened its Global Headquarters in Singapore.

OTSAW was a start-up 7 years ago in 2015. Today, this technology innovator is at the forefront of robotic technologies and cutting-edge artificial intelligence. OTSAW has developed smart robotic solutions for multiple industries to help businesses boost productivity, reduce reliance on manpower and automate processes in the realms of Security, Delivery and Cleaning.

In 2016, Mileage launched the first autonomous car in Singapore by nuTonomy.

21/06/2022

It is gratifying to note that Mileage Communications’ Chairman, Yap Boh Tiong, has been recognised and inducted into the Singapore Media Industry Hall of Fame by the Singapore Press Club at its 50th Anniversary dinner recently. Yap Boh Tiong founded Mileage Communications 30 years’ ago and grew it to become a leading regional marketing communications agency. As a contribution to the industry, the agency has mentored many interns from the Polytechnics and Universities, both local and overseas.

Boh Tiong also served in the Council of the Institute of Public Relations of Singapore for 12 years, of which he was its President for 8 years. To steer the industry to prominence, he used to conduct lectures for the Institute's courses. In addition, he has served in the advisory committees of two polytechnics such as the Ngee Ann Polytechnic, for the Diploma in Mass Communications, which has produced many noteworthy talents in the Media Industry and the Singapore Polytechnic’s School of Business for 20 years. His other contributions were in the Singapore Fire Prevention Council, the Singapore Symphony Orchestra and many more. The award is “in recognition of your outstanding and lasting contributions to the media profession and the industry in Singapore”.

31/05/2022

Public Relations Global Network (PRGN) has produced an e-book titled ‘30 PR Tips, You Can Apply Today’ to commemorate its 30th anniversary. At its anniversary meeting in Scottsdale, Arizona. Recently, PRGN invited 30 of its distinguished members to contribute useful pointers towards an e-book.

Mileage Communications own Group Chairman, Boh-Tiong Yap, was honoured to provide his own PR tip to the e-book. His piece, ‘Observing Integrity’, highlights the importance of maintaining ethical practices in the company’s dealing with all stakeholders. With over 40 years of experience working in Public Relations under his belt, this piece of advice has served him and Mileage Communications well.

In 1992, eleven Public Relations firms in the United States joined forces to create the Public Relations Global Network (PRGN). Today, it has grown to 52 agencies spread over six continents. It prides itself on providing the best PR practices and counsel from the best minds in the industry.

Avail yourself of this advice and the other tips today by downloading the e-book for free, using this link - https://prgn.com/

14/04/2022

With new variants of COVID-19 popping up now and then, we never know when the disease will truly end. Is there a way to better protect ourselves from COVID-19?

There is now a novel invention: a nasal spray made of nitric oxide with proven anti-microbial properties that can be used to fight the COVID-19 virus! Known as VirX™, it reduced the average viral load of SARS CoV-2 (a strain of coronavirus that causes COVID-19) by more than 99% within 72 hours.

Simply spray a small amount into your nose to kill viruses at the nose, nasal cavity, and pharynx. The spray acts as a physical and chemical barrier against the virus, preventing it from incubating and spreading to the lungs.

Apex Pharma Marketing Pte Ltd. (Apex Online) and Glenmark Pharmaceuticals Ltd have partnered to distribute this nitric oxide nasal spray, VirX™, in Singapore. It has started retailing at S$29.50 in all Guardian pharmacy outlets.

As the PR consultancy for Apex, we are happy to be given the opportunity to promote this useful product that can combat the infectious pandemic scourge.

31/03/2022

Have you established a good, solid agency-client relationship? 🤝 That is key to running a successful agency. Having many long-standing clients in an agency’s portfolio is a strong indicator of competent management!

To achieve this, agencies must devote themselves to their clients. Here are some of our tips:

✅Go the extra mile (it’s in our tagline)
✅Add value
✅Be open and honest at all times
✅Share knowledge
✅Be a useful resource

Over the years, Mileage has gained the trust of many blue-chip clients (many for more than a decade) such as Fujitsu Asia, Fuji Xerox, Asia Pacific, Senoko Power, Vopak, Kori Holdings, Rabobank, State Street Global Advisors and Marriott International. We were honoured to have serviced the latter—our longest client—for more than 17 years.

We are grateful to all of our hundreds of clients—thank you for letting us work on your marketing and communications objectives with you!

23/03/2022

Another forte of Mileage is handling issues and crises. From food poisoning to hotel bombing, to mis-selling of an insurance product and ship collisions, we managed a broad spectrum of incidents for many clients. Most of these incidents attracted national and international media attention but we managed to protect the reputation of these companies.

You can always plan for a crisis, but it is how you respond to one in the moment that makes the difference. Here’s some of our advice on handling a crisis:

✅Act responsively i.e. in a timely manner
✅Act responsibly—taking appropriate measures to remedy the situation
✅Act human—showing empathy to affected stakeholders especially victims of the incident

Want to get professional expertise on handling issues and crises? Contact us at: [email protected]

16/03/2022

Media training is one of Mileage Communications’ core activities. We are proud that to date, we have conducted media response and crisis handling training sessions for over 1,000 senior executives from a wide range of sectors, such as shipping, oil & gas, healthcare, construction and finance.

These sessions were not only held locally but also regionally, in China, India and Indonesia. They were well received and got excellent ratings from participants!

What is the value of media training?
✔️Learn how to define and deliver key messages succinctly
✔️Learn to prepare responses to handle difficult questions especially in crisis situations
✔️Learn to control a media interview

Contact us at: [email protected] to become more media-savvy!

15/03/2022

On 11 February 2022, Mileage Communications turned three decades old. As part and parcel of running a business, we weathered many challenges, but at the same time, also achieved various successes over the years. We are thankful to everyone who has played a part in our journey one way or another.

As part of our commemoration of this special year, we will be sharing some of Mileage’s memorable milestones throughout the years in our upcoming posts. Stay tuned!

31/01/2022

新年快乐 万事如意! 🎇 Mileage Communications wishes our clients, partners, associates and everyone a Happy, Healthy and Prosperous Year of the Tiger. 🐅

25/01/2022

Last week, we had the opportunity to co-organise a Virtual Investment Conference, the first of its kind in Hong Kong, together with our Hong Kong Public Relations Global Network partner Leverage Big Strategy - LBS Communications and New Vision Asset Management. With **Cs and the growing in popularity, it is increasingly important to keep up with such emerging trends. 📈

Last week, Mileage Communications had the privilege of co-organising a virtual investment conference, ‘Invest For A Better World With Innovation—From S**C to Metaverse’ alongside Hong Kong PR partner, strategy-based consulting company LBS Communications Consulting Limited and New Vision Asset ...

23/12/2021

Mileage Communications raised key trends for the PR industry in Public Relations Global Network's PR predictions for 2022 article. One trend is that Governments and key stakeholders, including consumers and activist shareholders, expect companies to do more on the Environmental, Social and Governance (ESG) front. Another upcoming trend is the "metaverse", a combination of multiple elements of technology, including virtual reality, augmented reality and videos where users "live" within a digital universe. To read the article, click the link below:

https://bit.ly/3qiJJbI

16/12/2021

For the first time, Mileage Communications held a hybrid version of its Crisis Response and Media Training Workshop last week. The in-person workshop, conducted for Chemikalien Seetransport (CST) Singapore, was livestreamed so that staff in Malaysia could participate virtually together with those in Singapore. Through interactive sessions, the workshop gives participants a taste of possible scenarios in a crisis.

Recently, Mileage Communications held its trademark Crisis Response and Media Training Workshop for CST Singapore, a global vessel owner-operator providing ship owning and ship management services.