Our Stellar Ace

Our Stellar Ace The Media & Digital brand of Stellar Lifestyle. We are an Offline and Online Engagement.

07/08/2026

This National Day, we asked our Stellar colleagues a few questions and their answers are as uniquely Singaporean as the daily journeys we share.

Happy National Day from all of us! 🇸🇬❤️

Connecting communities through sport 🏃‍♂️🚆✨We are proud to mark the signing of the Memorandum of Understanding between S...
31/07/2026

Connecting communities through sport 🏃‍♂️🚆✨

We are proud to mark the signing of the Memorandum of Understanding between SG International Marathon and Stellar Ace on 28 July 2026 with a shared vision to inspire a stronger sporting culture in Singapore.

The MOU was signed by Mr Leon Lai, CEO of SG International Marathon Pte Ltd, and Mr Tony Heng, Managing Director of Stellar Ace, a business arm of SMRT Corporation.

This partnership will see SG International Marathon and Stellar Ace work together to bring the excitement and energy of one of Singapore’s most iconic sporting events, the BYD Singapore International Marathon presented by adidas, closer to communities through engaging campaign activations and enhanced accessibility through the SMRT’s transit network - including the support of early train services for marathon *participants!

Stellar Ace is proud to support the Singapore’s sporting ecosystem alongside partners including SG International Marathon and SportSG, connecting commuters and the wider public to shared moments of sport, movement and community. 🤝



SMRT Stellar Lifestyle

Flip. Fold. Front and centre. 📱⚡ Stellar Ace is proud to power the awareness and sales push for Singapore’s latest fold...
30/07/2026

Flip. Fold. Front and centre. 📱⚡

Stellar Ace is proud to power the awareness and sales push for Singapore’s latest foldable phone launch — the new Galaxy Z Flip and Fold 8 — across some of Singapore’s most high-traffic digital environments.

From the Orchard MRT Digital Pillars and Wall to the Somerset MRT Linkway, City Hall Video Wall, and Programmatic Bus Shelter Digital Screens, this campaign is designed to put innovation in front of audiences where attention matters most.

For a launch like this, being subtle was never really an option. 👀✨



SMRT Stellar Lifestyle

27/07/2026

A bus shelter that made people pause. 👀

For Income Insurance’s campaign, Stellar Ace executed a 3D digital bus shelter screen at Clementi MRT Station Exit B.

Designed to resemble an overseas medical bill, the installation transformed a familiar commuter space into a bold visual moment.

What made it effective:
📍 High-traffic location
📍 Strong 3D visual impact
📍 A format that stood out instantly
📍 A message delivered in a fast, memorable way

A great example of how the right OOH ex*****on made everyday spaces work harder for brands. ✨



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This video was produced by Stellar Ace and incorporates creative assets of Income Insurance Limited. No party shall copy, reproduce, modify, rent, publish, broadcast, transmit, redistribute, store, use or exploit this video or any part of it without the prior written consent of Income Insurance Limited and Stellar Ace. Unauthorised or unlawful use of this video/photo will result in legal action.

21/07/2026

It’s not just a campaign 👀 Etiqa Insurance Singapore turned Tampines MRT into a fun, interactive experience.

Would you give it a go? 🎯
Etiqa Insurance Singapore

16/07/2026

Taking Aberdeen uphill through OOH 🐮⛰️

Aberdeen Investments’ latest campaign shows how synced digital screens can do more than deliver visibility; they can bring a story to life.

Across our Raffles Place Digital Escalator Concept and Bus Shelter Digital Screen network, the campaign makes a bold impression in the CBD.

📍 A standout moment is on the Escalator Ambient panels, where Aberdeen’s iconic Highland cows appear to climb upwards from screen to screen.

With the panels synced, commuters don’t just see one part of the creative — they experience the journey as it unfolds around them. 🐄

More than a striking visual, the campaign highlights Aberdeen Investments’ credit capabilities, drawing on the Scottish heritage and expertise to showcase how resilient credit strategies can help investors navigate changing market environments.

That added movement and continuity makes all the difference for an awareness campaign, helping the message stay engaging, memorable and hard to miss.



SMRT Stellar Lifestyle

15/07/2026

Closing the loop on the Circle Line, in Maybank’s yellow 💛

Maybank Singapore is marking the milestone with Singapore’s first-ever full MRT line takeover across CCL's Platform Screen Doors and three themed Concept Trains that showcase Maybank’s key business priorities:

🐯 The Grocer Cabin — representing support for SMEs
🐯 The Café Pantry Cabin — reflecting Maybank’s wealth management proposition
🐯 The Peranakan Café Cabin — inspired by the shared heritage and cross-border ties between Singapore and Malaysia

A bright, bold moment for Maybank across our OOH network, right where millions of journeys happen monthly. 🚉✨ Catch Maybank on the Circle Line!



SMRT Stellar Lifestyle

14/07/2026

The football conversations across the city found a place in the everyday commute. ⚽🚏

For Coca-Cola Singapore, we brought the energy of football season into the daily journey through a programmatic DOOH experience across Bus Shelter digital screens.

Commuters could stay in step with the moment through live score updates and a countdown to the next game. Beyond staying updated, they could also scan a QR code to vote for who they think will win the upcoming match, with the live vote split displayed on screen. 🙌

More than a real-time campaign, it was a way for Coca-Cola to show up in a season where its products are often part of the occasion. From the anticipation before kickoff to the shared enjoyment that surrounds every game.



SMRT Stellar Lifestyle

We are turning everyday journeys into Journeys for Good. 💙🚆 A heartfelt thank you to all 179 IPCs who shared their meani...
13/07/2026

We are turning everyday journeys into Journeys for Good. 💙🚆

A heartfelt thank you to all 179 IPCs who shared their meaningful causes and the work they do for communities across Singapore. We are grateful for the overwhelming response and inspired by the passion and dedication reflected in every submission.

Congratulations to:
⭐ ABLE Singapore
⭐ Ambulance Wish Singapore
⭐ Blossom Seeds
⭐ Breast Cancer Foundation
⭐ Care Community Services Society
⭐ Caring for Life
⭐ Kwong Wai Shiu Hospital
⭐ O'Joy
⭐ Singapore Buddhist Free Clinic
⭐ Singapore Environment Council
⭐ Viriya Community Services
⭐ Willing Hearts CLG Ltd.

Through Journeys for Good, we are honoured to provide these IPCs with a platform to share their stories and amplify their causes across our islandwide media network. We look forward to bringing their stories to life through the everyday journeys of commuters across Singapore.

Our support for meaningful causes continues. Participating non-selected IPCs will also be offered two complimentary Bus Shelter Bulletin placements for 26 weeks, subject to availability and on a first-come, first-served basis.

🔗 Find out more: www.stellarace.com.sg/csr

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2 Tanjong Katong Road #08-01 Tower 3 Paya Lebar Quarter
Singapore
437161

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