18/06/2026
Some ads catch attention. Others change with time. ๐๐
For KFC Singapore's Nashville Chicken launch, we introduced an intriguing Bus Shelter Poster that takes on a new look after dark. By day, commuters experience the full campaign creative.
By night, the background recedes, allowing the Nashville Chicken meal to command the spotlight. The result is a bold visual transformation that enhances product visibility and creates a memorable moment along the commuter journey.
Just like the Nashville Chicken itself โ packed with citrusy zest, a cayenne kick and plenty of flavour โ this OOH ex*****on was designed to make an impact. ๐๐
SMRT Stellar Lifestyle