VMSD We design and build impactful retail and brand experiences across domestic and travel retail.

At VMSD, we bring ideas to life by bridging design, production, and execution. For over 30 years, VMSD Group has partnered with leading global brands to bring retail experiences to life. We offer end-to-end support for space planning, visual merchandising, event activations, trade exhibitions, boutique renovations, and in-store promotional campaigns. Our services include concept design, technical drawings, fabrication, installation, logistics, and project management across the Asia Pacific and beyond. Headquartered in Singapore, with offices in Hong Kong, Thailand, and Malaysia, we operate across key markets with a strong focus on both global and domestic travel retail. Our expertise helps brands strengthen visibility, engage audiences, and create memorable experiences. Our specialist team excels at balancing global brand consistency with local market relevance. Collaboration is at the heart of what we do, turning ideas into impactful experiences. Whether working directly with brands or in partnership with agencies, VMSD is the trusted one-stop agency for visual merchandising, exhibitions, retail activations, events, and brand ambassadors. We deliver every project with creativity, precision, and dedication.

25/09/2026

中秋快乐!愿生活“月”来越美好,团圆与好运常相伴!🌕

Happy Mid-Autumn Festival!

May your days be filled with sweet moments, bright opportunities, and good fortune. Wishing you and your loved ones a joyful celebration! ✨

Follow the flowers.Golden Fleur de Luxe is now in bloom at The Venetian Macao.A winding garden pathway leads travellers ...
21/09/2026

Follow the flowers.

Golden Fleur de Luxe is now in bloom at The Venetian Macao.

A winding garden pathway leads travellers through flower-filled displays, with favourite beauty brands to discover and workshops to join along the way.

Working with the Avolta Hong Kong team for its Macau Atrium store, VMSD Hong Kong delivered the campaign from design adaptation through to production and installation.

A little more colour. A little more discovery. And plenty to explore along the way.

For Spirit of Legacy: Shared Across Generations, we brought together event production, guest management and experiential...
17/09/2026

For Spirit of Legacy: Shared Across Generations, we brought together event production, guest management and experiential details to create an evening that celebrated Hennessy’s rich heritage and the generations behind the Maison.

Guests were welcomed with a signature drink before journeying through a curated gallery that unveiled Hennessy’s history and legacy. The evening then transitioned into an intimate dinner, with Maurice and Marie Hennessy sharing personal stories and perspectives on what it means to carry a legacy forward.

From guest arrivals and programme management to dinner service, our team managed the evening's programme — bringing together every element to create a seamless and considered event experience.

Where legacy meets an extraordinary setting.In a setting where generations of heritage, craftsmanship and storytelling c...
16/09/2026

Where legacy meets an extraordinary setting.

In a setting where generations of heritage, craftsmanship and storytelling come together, the Spirit of Legacy: Shared Across Generations event at Ocean Restaurant brought to life Hennessy’s heritage and legacy.

With an iconic welcome backdrop, thematic table decor, and a dedicated gallery space, every detail was carefully crafted to complement the unique surroundings and create a sense of discovery for guests upon arrival - beautifully framed by the wonders of the ocean.

Hibiki 12 Years Old at Suvarnabhumi Airport, a travel exclusive shaped by the precision, balance and craftsmanship of Ja...
09/09/2026

Hibiki 12 Years Old at Suvarnabhumi Airport, a travel exclusive shaped by the precision, balance and craftsmanship of Japanese wh**ky.

VMSD Thailand brought the space together through design adaptation, production and installation, keeping the presentation as considered as the wh**ky itself.

A Japanese masterpiece, ready for the journey. Perhaps one to take home with you.

Golden Autumn has arrived at Shanghai Pudong Airport.Partnering with Shanghai Duty Free by Avolta, VMSD Hong Kong delive...
08/09/2026

Golden Autumn has arrived at Shanghai Pudong Airport.

Partnering with Shanghai Duty Free by Avolta, VMSD Hong Kong delivered the latest Golden Autumn campaign across the stores, from design adaptation and production through to installation.

A little autumn warmth, a few exclusive finds and a seasonal experience that gives travellers more reasons to stop, explore and shop before the next flight. Here’s to good times with family and friends. 与家人好友共度美好时光 , 秋节及黄金周快乐!

From Hong Kong to Shanghai, another campaign delivered and ready for the journey.

Original or Spicy?Some decisions are better made after a taste.Cointreau Spicy lands at Singapore Changi Airport, giving...
07/09/2026

Original or Spicy?

Some decisions are better made after a taste.

Cointreau Spicy lands at Singapore Changi Airport, giving travellers a chance to try the original or turn up the heat.

VMSD Singapore handled the design adaptation, production and installation, creating a bold tasting experience that’s hard to walk past.

So, which way would you go? Original or Spicy?

You don't usually associate The Macallan with palm trees.But at Suvarnabhumi Airport, that's exactly where you'll find i...
04/09/2026

You don't usually associate The Macallan with palm trees.

But at Suvarnabhumi Airport, that's exactly where you'll find it.

The Macallan Harmony Collection Inspired by Toasted Coconut sits within a beachside setting of palms and coconuts, reflecting the tropical inspiration behind the expression.

VMSD Thailand adapted the design for the space, taking it through production to final installation.

Passing through? Come a little closer.

Some welcomes come with a little more horsepower.At Suvarnabhumi Airport, Chivas Regal’s I Rise, We Rise meets the world...
03/09/2026

Some welcomes come with a little more horsepower.

At Suvarnabhumi Airport, Chivas Regal’s I Rise, We Rise meets the world of F1, bringing its racing energy into travel retail.

And right at the centre of it: WELCOME TO THAILAND.

VMSD Thailand handled the journey from design adaptation through to production and final installation, translating the campaign into an activation made for its Bangkok setting.

A welcome to Bangkok, Chivas Regal style.

02/09/2026

Our latest work at Sydney Airport for Glenfiddich, Monkey Shoulder, Hendrick’s Gin and The Balvenie.

VMSD Singapore handled production and installation, delivering each brand with the finish and precision travel retail demands.

From Singapore to Sydney, the same attention to detail travels with us.

Address

Singapore

Telephone

+6565363283

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