VMSD We design and build impactful retail and brand experiences across domestic and travel retail.

At VMSD, we bring ideas to life by bridging design, production, and execution. For over 30 years, VMSD Group has partnered with leading global brands to bring retail experiences to life. We offer end-to-end support for space planning, visual merchandising, event activations, trade exhibitions, boutique renovations, and in-store promotional campaigns. Our services include concept design, technical

drawings, fabrication, installation, logistics, and project management across the Asia Pacific and beyond. Headquartered in Singapore, with offices in Hong Kong, Thailand, and Malaysia, we operate across key markets with a strong focus on both global and domestic travel retail. Our expertise helps brands strengthen visibility, engage audiences, and create memorable experiences. Our specialist team excels at balancing global brand consistency with local market relevance. Collaboration is at the heart of what we do, turning ideas into impactful experiences. Whether working directly with brands or in partnership with agencies, VMSD is the trusted one-stop agency for visual merchandising, exhibitions, retail activations, events, and brand ambassadors. We deliver every project with creativity, precision, and dedication.

This week, Maui Jim welcomes visitors to Senayan City, Jakarta, as part of Optik Melawai's 45th Anniversary Event.Behind...
07/08/2026

This week, Maui Jim welcomes visitors to Senayan City, Jakarta, as part of Optik Melawai's 45th Anniversary Event.

Behind the scenes, VMSD Singapore brought every element together, from fabrication and logistics to installation, on-site landscaping and the finishing touches that complete the space.

The goal is simple. Make sure everything feels exactly as the brand intended. Because craftsmanship isn't just seen. It's felt.

If you're in Jakarta from 6 to 9 August, find the pair that's made for you.

Discovery starts with a second glance.A flash of orange. A glowing bar. A cocktail worth discovering.At Changi Airport T...
06/08/2026

Discovery starts with a second glance.
A flash of orange. A glowing bar. A cocktail worth discovering.

At Changi Airport Terminal 4, Rémy Cointreau has created just that, inviting travellers to pause, explore and experience the brand before continuing their journey.

VMSD Singapore partnered on the design adaptation, production and installation, translating the creative vision into an engaging brand experience.

It's always rewarding to help create spaces that turn passing travellers into curious visitors.

Airports are strange places. Everyone in them is either arriving or leaving, which means nobody is actually where they m...
05/08/2026

Airports are strange places. Everyone in them is either arriving or leaving, which means nobody is actually where they meant to be.

We figured if you're going to be nowhere in particular, a corner of the beach might help.

At Suvarnabhumi Airport, Johnnie Walker Blue Label Azure has just landed: a coastal, limited-edition expression carrying citrus, orchard fruit, honeyed malt, and a hint of coastal smoke, the kind of notes that make you forget you're standing in a terminal.

At VMSD Thailand, we managed every detail, from production through to installation.

If you're passing through this summer, go say hello.

Most vodka tries to play it safe.This one showed up with hot sauce.From design adaptation to production and final instal...
13/07/2026

Most vodka tries to play it safe.

This one showed up with hot sauce.

From design adaptation to production and final installation, VMSD Thailand brought the Absolut® TABASCO™ activation to life at Suvarnabhumi Airport.

A collaboration between Absolut and TABASCO®, this bold vodka combines the distinctive character of Tabasco's red pepper mash into a spirit made for cocktails with a little attitude.

If you're passing through Suvarnabhumi, stop by.

This one makes Bloody Marys better.

VMSD Thailand is on the ground at Suvarnabhumi Airport, bringing Acqua di Parma's newest launch to life.To mark its 110t...
06/07/2026

VMSD Thailand is on the ground at Suvarnabhumi Airport, bringing Acqua di Parma's newest launch to life.

To mark its 110th anniversary, the brand introduced La Caletta, a summer collection built around Bergamotto La Spugnatura, a fragrance made using a hand-pressing technique so rare it's kept alive by a handful of artisans in Calabria.

Our brand ambassadors are there in person, letting travelers sample the fragrance and hear the story behind it before they board.

If you're passing through Suvarnabhumi this week, stop by and say hello.

Some gifts just hit different.This Father's Day, VMSD HK managed the engraving activation at The Whisky Collective Pop-U...
23/06/2026

Some gifts just hit different.

This Father's Day, VMSD HK managed the engraving activation at The Whisky Collective Pop-Up in West Kowloon Station. Club Avolta members picked out a fine whisky, got his name etched on it, and walked out with something no one else has.

Turning a retail moment into something a dad actually keeps on his shelf.

19/06/2026

端午安康!好事接‘粽’而来!

Happy Dragon Boat Festival!

May every good thing come your way.
Happiness, prosperity, and good fortune keep rolling in! ✨

An evening of exceptional whisky, fine dining, and great company!On 12 June, Pernod Ricard had the pleasure of hosting a...
17/06/2026

An evening of exceptional whisky, fine dining, and great company!

On 12 June, Pernod Ricard had the pleasure of hosting a special Glenlivet Whisky Pairing Dinner in collaboration with Ferrari Owners Club Singapore at Bar Somma. Guests enjoyed a curated journey through The Glenlivet’s premium expressions, thoughtfully paired with an exquisite menu for a memorable night of discovery and conversation.

A night well spent with The Glenlivet 🥃

Another strong delivery from VMSD Thailand.Our team just wrapped a multi-brand installation at Suvarnabhumi Airport, del...
15/06/2026

Another strong delivery from VMSD Thailand.

Our team just wrapped a multi-brand installation at Suvarnabhumi Airport, delivering wall bay displays for Balenciaga, Cartier, Gucci and Saint Laurent at the airport's sunglasses store. Four iconic luxury brands, one flawless ex*****on, from design adaptation through to production and final installation.

Every detail held to the highest standard. Every finish exactly where it needed to be.

We are incredibly proud of the team on this one.

If you're passing through Suvarnabhumi, take a moment to stop by. There might be a pair with your name on it.

What an honour to be part of NHG Healthiverse, where we had the opportunity to showcase Horlicks in a refreshing slushie...
12/06/2026

What an honour to be part of NHG Healthiverse, where we had the opportunity to showcase Horlicks in a refreshing slushie form!

It was heartwarming to see people of all ages enjoying this unique experience. For many adults, the Horlicks slushie brought back fond childhood memories and a sense of nostalgia, while for the younger generation, it offered a fun and exciting new way to enjoy the goodness of Horlicks.

Thank you to everyone who stopped by to sample, engage, and share in the excitement with us. Here's to creating memorable experiences, one cup at a time! 💙🥤✨

Address

Singapore

Telephone

+6565363283

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