McCann Asia Pacific

Name: McCann Asia Pacific
Address: Singapore, SG
Telephone: +6567379911

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McCann Asia Pacific

TRUTH WELL TOLD™️ We build brands that move people and markets through the radical creativity of Truth Well Told™️. We don’t make campaigns, we build brands.

We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well. Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the

highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCANN was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

10/12/2025

McCann Worldgroup wins FIVE big awards at Campaign’s Agency of the Year!

We’re closing the year on an incredible high with five major wins at the Campaign Agency of the Year Awards 2025.

McCann Worldgroup Singapore and CRAFT Thailand have delivered an outstanding performance, earning:

🥇 Southeast Asia B2B Agency of the Year — Gold
Five years strong with back-to-back golds.

🥈 Southeast Asia Integrated Agency of the Year — Silver
Our 11th consecutive recognition. This is a true testament to consistency, craft and commitment.

🥈 Southeast Asia Content Marketing Agency of the Year — Silver
Our first year entering and our first win.

🥉 Singapore Creative Agency of the Year — Bronze
Our 5th recognition in this category since 2020.

🥉 Southeast Asia Production Company of the Year — Bronze
Three consecutive years of creative production excellence.

These achievements reflect the bravery, integrity and generosity of our teams, and the trust of our clients and partners who continue to build enduring brands with us.

Here’s to the momentum we’ve built across APAC, and to the next chapter we’ll create together.

01/12/2025

✨ How do we escape in APAC? ✨

December is here and we’re all ready for a little breather. Whether it’s hopping on a plane, bingeing a new show or finding tiny pockets of calm, escape is how many of us reset and recharge.

In this series featuring stats from McCann Worldgroup’s “Truth about Escapism” study, we uncover how people across Asia Pacific choose to switch off.

Swipe through to discover what escape really looks like in our region. 🌏💭

McCann Worldgroup’s “Truth about Escapism” is a global mixed-method research study that surveyed 16,112 respondents from across 16 markets, including China, India, Japan and Thailand. The study was launched in 2025.

28/11/2025

🍷 McCanners’ Side Hustles: Kieko Mori’s Shared Vineyard! 🍇

Beyond building brands, our McCann Worldgroup colleagues have also been busy outside work hours with their own side hustles!

For McCann Worldgroup Japan’s Director of Corporate Communications Kieko Mori, that passion takes root in a shared vineyard with fellow volunteers. The vineyard grows Pinot Noir and Ryugan grapes, and recently celebrated its first vintage in 2023.

Kieko’s love for wine began years ago while studying in Dijon, France, where the Burgundy vineyards inspired her dream of one day making wine herself. Now, she spends some weekends pruning vines, tending grapes and learning the art of winemaking, a refreshing contrast to her weekday work in communications.

Her vineyard is a reminder that creativity, patience and connection can flourish in many forms, whether in the field or the office.

Stay tuned for more side hustles by our McCanners across Asia.

27/11/2025

🧘‍♂️🍺 Meet Capybarapy: Hoegaarden’s new way to unwind!

In China, our MW team just launched one of the most unexpected (and soothing) brand experiences yet… by inviting people to pet a Capybara’s backside. Yes, really. 🐹✨

The star of the campaign is the “Bum Bum-Controller” arcade machine – a custom furry controller that lets you play by stroking a realistic Capybara bum. Grab a Hoegaarden, then smooth away stress, one fluffy swipe at a time.

Capybarapy doesn’t stop there. Limited-edition furry merch and ambient experiences across Beijing, Shanghai and Chengdu bring the calming vibes everywhere Hoegaarden goes.

A little quirky, a lot joyful and fully rooted in Hoegaarden’s easy, natural spirit.

26/11/2025

🏆 McCann Worldgroup Japan Wins GOLD at Campaign’s Agency of the Year! 🇯🇵✨

Just last night, was awarded a GOLD in the Integrated Marketing Agency of the Year category at the .asia Agency of the Year awards, one of the region’s most respected benchmarks for excellence in creativity, strategy and business performance.

This recognition celebrates the team’s outstanding work across integrated strategy, creative innovation and cross-channel ex*****on, as well as their continued leadership in building enduring brands in one of the world’s most dynamic markets.

Huge congratulations to the entire team for this achievement. What an incredible way to close the year!

Fingers crossed soon for our shows in India and Southeast Asia!

24/11/2025

🌟 Silver at the Adman Awards for “Beauty Inside Out” 🌟

A huge congratulations to our McCann Worldgroup Thailand team for winning Silver at the Adman Awards, one of Thailand’s most respected celebrations of creativity and effectiveness.

The team was recognised in the “Brand Experience – Corporate Purpose and Social Responsibility/Corporate Image” category for L’Oréal Groupe’s Beauty Inside Out. The campaign repurposed expired cosmetic products into art-therapy kits for mental health hospitals across Thailand. The initiative saved more than 8.7 million baht worth of beauty products from being discarded and turned them into tools that support mental wellbeing.

Congratulations once again to our Thailand team and our partners at L’Oréal Groupe for showing how purposeful ideas can create lasting change.

19/11/2025

🌟 2 Silvers & 3 Bronzes at The ONE Asia Creative Awards 2025! 🌟

We’re proud to announce that our work across the region has been awarded in 5 metals and 2 merit awards at this year’s ONE Asia Creative Awards, celebrating creative excellence across design, craft and innovation.

🥈Silver awards:

🔹 Mastercard – Transit Tales
Creative Use of AI – AI Craft – Storytelling
Radio & Audio-First – Experiential Radio & Audio

🥉 Bronze awards:

🔹 Mastercard – Transit Tales
Experiential & Immersive – Experiential Audio

🔹 Buckaroo India – Fit My Feet
Creative Effectiveness - Consumer Goods

🔹 Odomos – Clap
Radio & Audio-First - Use of Humor

🏅 Merit awards:

🔹 Hoegaarden – Bar---riers
OOH – Experiential & Installations

🔹 ESAF Small Finance Bank – Dabba Savings Account
Creative Effectiveness - Consumer Services & B2B

This recognition highlights how our teams continue to push the boundaries of meaningful creativity, whether through reimagined innovative uses of AI and sound.

Thank you to our talented teams, clients and collaborators for your partnership and passion. Together, we’ll keep raising the bar for Truth Well Told across the region.

13/11/2025

🌟 Shilpa Sinha as Spikes Asia 2026 Jury President! 🏆

We’re thrilled to announce that our Asia Pacific Chief Strategy Officer, Shilpa Sinha, is jury president for the Creative Effectiveness and Creative Strategy Juries at Spikes Asia 2026!

Shilpa brings with her a career of over two decades in global, regional and local roles as a marketer and strategist. Shilpa is armed with firsthand senior leadership stints in prominent markets like India, the UK, China, Russia and Singapore. Her rich brand building experience transcends diverse categories and brands like L’Oréal Paris, Lakme, Nivea, Sunsilk, Mondelez, Coca Cola, Nestle, Lincoln, BMW and more.

A champion of effectiveness and creativity, Shilpa has led her teams to compelling performances at the Effies, has been on the jury of Effie Russia, Effie APAC, Effie Singapore, Effie Worldwide Best of the Best, and has won creativity awards including at Cannes Lions, which she judged this year.

Shilpa has also headlined Asian thought leadership with the ‘Truth about Ascending Asia’ study, has been featured in Campaign Asia’s ‘Women to Watch’ 2024, is a Founding Board Member at IAA Singapore and Chair of IAA Singapore’s Professional Development Council.

Congratulations, Shilpa! We look forward to seeing your leadership, vision and passion for meaningful creativity and Truth Well Told shine at Spikes Asia 2026! 🌏✨

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Singapore

Telephone

+6567379911

Website

http://www.mccann.com/

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