14/08/2026
% Arabica's global account posted our photograph of the Jewel Changi outlet.
When the outlet reopened, the easy move was to flood the feed. We chose stillness instead — natural light, room to breathe, nothing shouting for attention. Every frame made to carry the brand at its highest level.
It was picked up by % Arabica's global channel to represent the reopening worldwide. That's what considered work earns: reach that travels further than the post it started in.
Brand photography and campaign direction for premium F&B — from our studio in Singapore.
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% Arabica Singapore · Reopening photography, campaign direction