Relevance Asia

23/03/2025

RELEVANCE TITBITS - 8
THE WORLD'S MOST VALUABLE BRANDS!

This infographic from Visual Capitalist shows the world's most valuable brands in 2025.
Brand Finance has analyzed companies based on the degree to which the brand generated profits for each company, including their subsidiaries. The key attributes that were examined include the brand’s strength, brand equity, and brand investment. (Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value)
Overall, 175,000 survey responses were collected globally as part of the analysis.

Key Takeaways:
Apple ranks first globally, with its brand valued at $574.5 billion in 2025.
Microsoft and Google rank second and third respectively.
NVIDIA entered the top 10 for the first time, with its brand value jumping 98% over the year.

Both Starbucks and Tesla saw the steepest declines in their brand value across the top 50 rankings.

For more such titbits, please follow Relevance Asia

Relevance Marketing

29/01/2025

Wishing everyone a Happy Lunar New Year!
Gong Xi Fa Cai! Huat Ah!

Relevance Marketing

28/07/2024

WHAT DOES THE BIG MAC COST IN YOUR COUNTRY?

The Big Mac Index was invented by The Economist in 1986. It is intended to be a lighthearted way to demonstrate the concept of Purchasing Power Parity (PPP). Now, it’s a widely-known measure in popular economics to assess and compare currency valuations.

In short, the Big Mac index compares the purchasing power parity (PPP) of currencies using the price of a Big Mac in the U.S. as the benchmark. It shows how much a Big Mac costs in various countries compared to the U.S., but it also works as a way to assess exchange rates.

Using the price of a Big Mac in two countries, the index can indicate whether a currency may be over or undervalued.
For example, Switzerland has the most expensive Big Macs in the world at $8.17 USD, which is 44% more expensive than the price of a Big Mac in the United States. Using the Big Mac Index, that suggests that the Swiss franc is 44% overvalued against the U.S. dollar.

In Singapore, a Big Mac costs SGD 6.90, which is about USD 5.15.
How much does it cost in your country?

This visualization is brought to you by Visual Capitalist!

McDonald's

16/07/2024

A country's future is dependent on the quality of education it provides!

According to a report by Times Higher Education, the top 100 Universities in the world are in the following countries.

The USA (36) continues to have the highest number of top universities, followed by China and Hong Kong (12) and the UK (11).
Singapore has two universities (NUS and NTU) in the top 100, while South Korea (3) and Japan (2) also feature in the list.

Where does your country stand?

Visual brought by courtesy of Visual Capitalist.

12/02/2024

It is all celebratory in Singapore and most of East and South East Asia, as the biggest festival is here. We take this opportunity to wish all our clients, partners, advisors, acquaintances, staff, well-wishers, and all their loved ones a Happy and Prosperous Lunar New Year!

It is all celebratory in Singapore and most of East and South East Asia, as the biggest festival is here. We take this opportunity to wish all our clients, partners, advisors, acquaintances, staff, well-wishers, and all their loved ones a Happy and Prosperous Lunar New Year!

𝐆𝐨𝐧𝐠 𝐗𝐢 𝐅𝐚 𝐂𝐚𝐢!

Relevance Marketing

26/01/2024

It's always a matter of pride when one of our own makes a strong, forward move in his/her career.
Pau Vergés Albareda has been an integral part of the Relevance family, having spent time both at the Barcelona HQ of Relevance Marketing and in the Singapore office of Relevance Asia.

Now Pau joins Asia Pacific Padel Tour as the new Marketing and Sponsorship Director and returns to Asia. On behalf of everyone at Relevance, we wish Pau all the best for a successful career!

ASIA PACIFIC PADEL TOUR

With its incorporation, the project adds experience and knowledge in the sector and continues to bet strongly on the development in SEA.

24/01/2023

May this year make you as sharp, as swift, and as alert as the Rabbit!
Happy Lunar New Year!

XIN NIAN KUAI LE!

24/10/2022

May we all do even better from here, and most importantly, may we all become even better as humans.
HAPPY DIWALI!

23/09/2022

OPEN FOR 18-25 YR OLD SINGAPOREANS/ SINGAPORE PRs!

If you are comfortable with Virtual reality (VR), join us for this interesting study.

DETAILS OF STUDY:

Period of study: Between 12th Oct and 21st Oct 2022.
Duration of session: Maximum 2 hrs/session.
Time slots: Between 8 am and 6 pm on weekdays.
Location of study: Boon Keng Road.
The incentive for participation*: NTUC Vouchers worth SGD 120.
Language of Study: English

(Please note, the vouchers will be given out only on successful completion of the session)

Eligibility:
Singapore citizens/Singapore PRs (18-25 yrs old) who have used Virtual Reality (VR) devices and are comfortable wearing them.

If you are interested to participate, please complete the screener by clicking the link below.

https://forms.gle/HP4p8A1g8qAW6ZHr8

Have a great weekend, everyone!






https://forms.gle/HP4p8A1g8qAW6ZHr8

This is a screener form for a study on Virtual Reality (VR). Relevance Singapore Pte. Ltd. is conducting this study on behalf of its client. Please answer the following questions truthfully to be considered for this study. We will reach out to all qualified participants. Duration of Study: Maximum 2...

10/09/2022

NEW STUDY IN OCTOBER!

We are conducting a new study on Virtual Reality (VR) in the month of October.
This study is open to Singaporeans and Singapore Permanent Residents (SPR), who are familiar and comfortable with VR and have used VR devices before.

DETAILS OF STUDY:

Period of study: Between 12th Oct and 21st Oct 2022.
Duration of session: Maximum 2 hrs/session.
Time slots: Between 8 am and 6 pm on weekdays.
Location of study: Boon Keng Road.
The incentive for participation*: NTUC Vouchers worth SGD 120.
Language of Study: English

(Please note, the vouchers will be given out only on successful completion of the session)

Eligibility:
Singapore citizens/Singapore PRs who have used Virtual Reality (VR) devices and are comfortable wearing them.

If you are interested to participate, please complete the screener by clicking the link below.

https://forms.gle/HP4p8A1g8qAW6ZHr8

Have a great weekend, everyone!

This is a screener form for a study on Virtual Reality (VR). Relevance Singapore Pte. Ltd. is conducting this study on behalf of its client. Please answer the following questions truthfully to be considered for this study. We will reach out to all qualified participants. Duration of Study: Maximum 2...

24/12/2021

As 2021 steps into the last week, we take a look back at what it was for the Relevance Marketing team this year. There were challenges, but we are grateful to our clients for having faith in us.

We hope to continue serving you in the years to come.

Merry Christmas, to you and yours!