Adphorus

03/02/2020

Social media is a powerful tool that can influence travelers in real-time. But how can you turn social media viewers into website visitors and in turn connect with prospective travelers to secure bookings? Find out in this webinar: http://bit.ly/37CMtpU

Join Sinan Mellaart, Senior Sales Manager for a 30-minute webinar where he will take an in-depth look into what it takes to be successful on Facebook.

30/01/2020

How do you determine where you should deliver your ads to engage with travelers and use your budget most effectively? See how Automatic Placements enables advertisers to find the most valuable travelers across all of the available placements on at the lowest cost.

Easily deliver your ads across Facebook to connect with travelers

27/01/2020

Just released! Your industry peers weighed in on budget, ad formats, and the solutions solving marketing problems. Read it here: http://bit.ly/2TMRl7C

State of the Industry 2020 | Sojern

27/12/2019

Learn how Aegean Airlines worked with Adphorus to test Automatic Placements to expand their reach and increase their return on . We worked with the Aegean Airlines team to set up a placement test using Adphorus’ A/B Testing platform. After seeing 64% higher ROAS and a 44% decrease in cost, Aegean Airlines decided to adopt Automatic Placements across all of their retargeting campaigns.

When Aegean Airlines started running Flight Ads for Retargeting on Facebook and Instagram, the team was more impressed by the performance…

20/11/2019

Discover how Fiji Airways scaled Flight Ads to all of their markets with Marvin’s multi-layer optimization and adopted an award-winning marketing approach to .

Fiji Airways scales Flight Ads to all of their markets with Marvin’s multi-layer optimization, boosting website purchases by 68%

19/11/2019

Greece’s largest airline, Aegean Airlines worked closely with our CSM to test Automatic Placements to expand their reach and improve overall results across . By adopting Automatic Placements on their Flight Ads campaigns, Aegean Airlines has boosted return on ad spend by 64%, while decreasing cost per acquisition by 44%.

The Greek airline boosted its return on ad spend by 64% after adding Instagram to automatic placements and by retargeting ads to people who searched for flights on its website.

14/11/2019

What are successful marketers doing on to tell their brand’s story, achieve their goals, and move travelers from dream to destination? Check out the 4 key drivers that will lead you to success on Facebook.

The key drivers that travel marketers should embrace to achieve success on Facebook

05/11/2019

With nearly 7 million advertisers on the platform, gaining a competitive advantage on become evermore difficult. That’s why we’ve compiled all of our industry research, learnings and best practices for marketers looking to drive travel demand on Facebook. Learn how you can leverage Facebook most effectively. https://blog.adphorus.com/travel-marketers-guide-to-success-on-facebook-e6d6c7563cb9

29/10/2019

Did you know that travelers spend 5x more time on than any other travel-related touchpoint? So, if your brand is not in front of travelers on Facebook, another brand will be. Download and consult the most extensive guide for marketers looking to drive travel demand on Facebook. http://resources.adphorus.com/travel-marketer-guide-to-success-on-Facebook?utm_medium=social&utm_source=ebook&utm_campaign=2019-facebook-full-funnel

28/10/2019

The world’s largest shopping festival is just around the corner. Last year, sales on Singles’ Day surpassed of its long-standing counterparts: Black Friday and Cyber Monday combined. That’s why we sat down with our experts in the region to discuss how brands around the world can appeal to travelers on .

How travel marketers can make the most of the world’s largest shopping day

21/10/2019

We’ve been traveling the world to meet industry experts and share the latest trends in in each region. The last stop of our tour was Singapore, where we were joined by marketing experts from Sojern, Facebook and Web In Travel, to discuss how travel marketers can drive demand on social.

Sojern's Trends in Digital Travel Marketing is a global thought leadership series featuring top travel marketing experts who give their unique view on where ...

14/10/2019

Last week, our team spoke with Skift about the ad landscape in Asia. Globally, over 55% of marketers planned to spend more on social this year and this figure is even higher in Asia-Pacific, 65% to be exact. As the region continues to be the fastest-growing travel market in the world, Asian players plan to spend more on social.

Despite jitters about the global economy and warnings of a recession, Sojern, a technology company that offers digital marketing solutions to travel Sojern steps up Asia presence.