Lion City Digital

26/05/2026

Private practices don't need to compete on speed or "same day services." Here's how we helped a clinical practice in Singapore attract the right patients instead!

25/05/2026

Here's the USP strategy we used to help a healthcare practice stand out without violating strict advertising rules (the Healthcare Services Advertising Act).

25/05/2026

Most clinical practices market their credentials. Yet patients care about how you make them feel, here's how!

25/05/2026

Our agency worked on a marketing campaign for a healthcare practice by Dr. Takashi Obana, an NUS research fellow and clinical psychologist of 20 years, recently, and here's how we went about delivering a performance marketing campaign that was revenue-oriented.

I worked with a clinical psychologist who has 20 years in clinical ...

01/05/2026

Our 'flag' and signboard have arrived! Huat ah!

11/04/2026

Our agency is looking to broaden our portfolio and are looking for ONE clinic to help get more patients for entirely free (you just have to foot the ad costs paid to ad platforms like Meta or Google) in the healthcare services sector in exchange for a testimonial and a case study.

Hit me up if you are one or know someone that can benefit from this! 👇
https://lioncitydigital.com/healthcare-digital-marketing-agency/

25/03/2026

Good marketing is ethically persuasive: your brand is what people say about you outside your earshot.

25/03/2026

I could get rich from p*nis enlargement pills but I much prefer to add real economic value.

10/03/2026

I had not touched SEO for years because paid performance marketing worked for most of what came my way.

Bootstrapping a new project got me re-learning it, even as people cry 'SEO is dead' with A.I. overviews in the search results.

Search has evolved well beyond purely lexical methods, layering in semantic understanding to match intent over keywords.

It is also interesting to make educated guesses from Google's API leak.

The implementation, tests and results will be documented as I launch another fun project reliant on organic SEO growth.

In the age of semantic search, gone are the days when your content strategy was about publishing a 2000 word article wrapped around a keyword from Ahrefs. In Google's API leak, Google is suggested to have moved increasingly towards behavioural signals: click data, Chrome data, NavBoost, brand search...

06/03/2026

Low cost per lead isn't an automatic win. The agency celebrates on this "vanity metric". You follow up on 20 leads. Three pick up. One maybe buys. The bottom line is that a truly qualified lead > unqualified leads. 👇

The goal of lead generation is to generate sales, revenue and customers. Especially for small businesses. Yet, many fall into the trap of vanity metrics. Likes, reach and followers. Marketing specialists and professionals may also end up falling into the trap of measuring everything, obsessed with d...