30/04/2016
The issue I always come across when I discuss website topic selection with people is that - they think too big:
“I want to start a site about photography, but it’s way too competitive.” or,
“I want to create a blog about cars, but I don’t think there’s any room for me.” or,
“I want to start a site about pets, but the first page of Google is all PR6 and PR7 sites!”
In general, it’s great to think big and shoot for the stars, but when it comes to niche selection you can get more results, faster, by thinking specialized.
Not small.
Specialized.
Start by picking a market that actually interests you. The competition doesn’t matter at this point –
just pick something you like.
Then, you’re going to pick a sub-section within that market, and then keep going deeper and deeper until you can get to a point where there’s a need and you feel like you can create THE GO-TO RESOURCE or become THE GO-TO PERSON for that topic.
Whenever anyone mentions that topic in conversation, your site or your name will surface.