The Odd Hat Creative

The Odd Hat Creative The Odd Hat Creative is my corner of the internet for design, creativity, and curiosity.

I share my portfolio, creative experiments, and stories from a lifetime in design—always exploring how visuals connect people, brands, and ideas.

For many small businesses and startups, “branding” feels like something only big companies with big budgets can afford. ...
16/09/2025

For many small businesses and startups, “branding” feels like something only big companies with big budgets can afford. Think Coca-Cola, Nike, or Apple. But here’s the truth: you don’t need millions of dollars to make your brand memorable. Brand recognition isn’t about how much money you spend — it’s about how consistently and strategically you present your business to the world....

For many small businesses and startups, “branding” feels like something only big companies with big budgets can afford. Think Coca-Cola, Nike, or Apple. But here’s the truth: you don’t need million…

When it comes to hiring a designer, one of the first questions businesses ask is: “How much will it cost?” The truth? Th...
15/09/2025

When it comes to hiring a designer, one of the first questions businesses ask is: “How much will it cost?” The truth? There’s no single answer. Design pricing can vary widely — from $50 logos on gig sites to multi-thousand-dollar branding projects at established studios. What matters more than the number is understanding what you’re paying for — and why good design is worth the investment....

When it comes to hiring a designer, one of the first questions businesses ask is: “How much will it cost?” The truth? There’s no single answer. Design pricing can vary widely — from $50 logos on gi…

Hiring a freelance designer can be one of the smartest moves a business makes — but if you’ve never worked with one befo...
15/09/2025

Hiring a freelance designer can be one of the smartest moves a business makes — but if you’ve never worked with one before, it can also feel a little uncertain. Will they “get” your brand? How much will it cost? What’s the process like? The good news is: working with a freelancer doesn’t have to be complicated. In fact, with the right expectations in place, it can be one of the most flexible, efficient, and rewarding ways to get great design work done....

Hiring a freelance designer can be one of the smartest moves a business makes — but if you’ve never worked with one before, it can also feel a little uncertain. Will they “get” your brand? How much…

Project Overview Commissioned by Euroscape Travel Pty Ltd, a wholesale travel provider for the Australian market, this p...
08/09/2025

Project Overview Commissioned by Euroscape Travel Pty Ltd, a wholesale travel provider for the Australian market, this project involved designing a complete brochure series that promoted destinations across Europe and the Mediterranean. I created custom vector illustrations of landmarks, folk characters, and cultural icons, then combined them into engaging brochure covers and layouts. The goal was to make the brand feel…...

Project Overview Commissioned by Euroscape Travel Pty Ltd, a wholesale travel provider for the Australian market, this project involved designing a complete brochure series that promoted destinatio…

User interface and visual design concepts for Singapore’s National Heritage Board intranet portal Project Overview While...
03/09/2025

User interface and visual design concepts for Singapore’s National Heritage Board intranet portal Project Overview While at Total eBiz Solutions Pte Ltd, I was tasked with developing design proposals for the National Heritage Board of Singapore’s intranet portal. The challenge was to create a modern internal communication platform that was clear, user-friendly, and visually engaging, helping staff quickly access announcements, events, directories, and shared resources....

User interface and visual design concepts for Singapore’s National Heritage Board intranet portal Project Overview While at Total eBiz Solutions Pte Ltd, I was tasked with developing design proposa…

Produced at HORIBA Instruments (Singapore) Pte Ltd Project Overview As part of my role at HORIBA Instruments (Singapore)...
03/09/2025

Produced at HORIBA Instruments (Singapore) Pte Ltd Project Overview As part of my role at HORIBA Instruments (Singapore) Pte Ltd, I created a series of social media reels to showcase the LAQUA Water Quality Instruments product line. These reels were designed to make highly technical scientific instruments feel clear, engaging, and accessible for digital and social media audiences while staying consistent with HORIBA’s global brand identity....

Produced at HORIBA Instruments (Singapore) Pte Ltd Project Overview As part of my role at HORIBA Instruments (Singapore) Pte Ltd, I created a series of social media reels to showcase the LAQUA Wate…

Fashion editorial photography for Manila Bulletin’s Style Weekend magazine, celebrating Singapore’s National Day with a ...
03/09/2025

Fashion editorial photography for Manila Bulletin’s Style Weekend magazine, celebrating Singapore’s National Day with a special feature on emerging Singaporean designers. Shot on location at iconic landmarks including Marina Bay Sands, Cavenagh Bridge, and Fort Canning. Full Project Page Layout Project Overview In August 2011, I was commissioned by Style Weekend (Manila Bulletin’s weekly lifestyle magazine) to photograph a special Singapore National Day issue....

Fashion editorial photography for Manila Bulletin’s Style Weekend magazine, celebrating Singapore’s National Day with a special feature on emerging Singaporean designers. Shot on location at iconic…

Project Overview L’Oréal Paris commissioned a point-of-purchase acrylic display stand for its Pure Zone Cleansing and De...
02/09/2025

Project Overview L’Oréal Paris commissioned a point-of-purchase acrylic display stand for its Pure Zone Cleansing and Deep Control skincare ranges. The objective was to design a visually striking retail unit that would attract attention in crowded pharmacy and cosmetics counters, while reinforcing the dermatological credibility and youthful freshness of the brand. My Role: Concept development, structural design, and 3D visualization of the acrylic display....

Project Overview L’Oréal Paris commissioned a point-of-purchase acrylic display stand for its Pure Zone Cleansing and Deep Control skincare ranges. The objective was to design a visually striking r…

Project Overview This conceptual redesign explores how Tiger Beer’s packaging could evolve to stand out in today’s compe...
01/09/2025

Project Overview This conceptual redesign explores how Tiger Beer’s packaging could evolve to stand out in today’s competitive market. Two distinct design directions were developed: ⚡ Energy Swirl Concept — bold, vibrant, and crafted for nightlife and social occasions. 🎩 Premium Black & Gold Concept — sleek, sophisticated, and positioned for aspirational, upscale moments. Both directions retain Tiger Beer’s iconic strength while targeting different consumer experiences and market segments....

Project Overview This conceptual redesign explores how Tiger Beer’s packaging could evolve to stand out in today’s competitive market. Two distinct design directions were developed: ⚡ Energy Swirl …

These hand-drawn mixed-media illustrations were created for Wellpet, a Japanese pet food company. Due to Japanese regula...
31/08/2025

These hand-drawn mixed-media illustrations were created for Wellpet, a Japanese pet food company. Due to Japanese regulations, food ingredient depictions for pet products must use illustrations rather than photographs. I developed detailed, realistic artwork showcasing the fresh, wholesome ingredients used in their products. The Challenge Client Requirement: Only illustrated depictions of food ingredients were allowed. Objective: Make the illustrations realistic and appetizing while staying compliant....

These hand-drawn mixed-media illustrations were created for Wellpet, a Japanese pet food company. Due to Japanese regulations, food ingredient depictions for pet products must use illustrations rat…

Chocolate Cottage is a Saudi Arabia–based chocolaterie established in 2007. The owner envisioned a whimsical, storybook-...
31/08/2025

Chocolate Cottage is a Saudi Arabia–based chocolaterie established in 2007. The owner envisioned a whimsical, storybook-inspired identity that would capture the magic of handcrafted chocolates. The logo combines a gingerbread house, candy canes, and bilingual lettering in English and Arabic — balancing fairy-tale fantasy with cultural authenticity. Logo Variations & Brand Board The primary logo features a detailed gingerbread-style house and candy cane accents paired with bold, storybook-inspired lettering....

Chocolate Cottage is a Saudi Arabia–based chocolaterie established in 2007. The owner envisioned a whimsical, storybook-inspired identity that would capture the magic of handcrafted chocolates. The…

Project Introduction Sapato Manila is a fashion and footwear brand with sub-lines Clara and Emilia. The client needed a ...
31/08/2025

Project Introduction Sapato Manila is a fashion and footwear brand with sub-lines Clara and Emilia. The client needed a logo system that conveys timeless elegance, versatility, and a cohesive identity across its sub-brands. Industry: fashion/footwear target market: stylish womenpersonality: refined, sophisticated The Challenge How do we create a parent logo with strong recall while allowing the sub-brands to retain individuality yet remain connected under a unified identity?...

Project Introduction Sapato Manila is a fashion and footwear brand with sub-lines Clara and Emilia. The client needed a logo system that conveys timeless elegance, versatility, and a cohesive ident…

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