Pixeltie

Pixeltie Pixeltie is a digital-first creative studio based in Singapore since 2014.

We combine storytelling, design thinking and technical to craft digital experiences that amplify brands.

Struggling to choose the right type of video for your marketing strategy?Not all videos serve the same purpose. Some bui...
13/03/2025

Struggling to choose the right type of video for your marketing strategy?

Not all videos serve the same purpose. Some build brand awareness, others drive conversions, and some keep customers engaged long-term. So how do you decide which one to use?

That’s exactly why we created "Video Marketing Made Simple"—a free, easy-to-follow guide that breaks down:
�✅ The key video types every business should use�✅ How each video fits into your marketing funnel
✅ The cost & average length of each video type for better planning�✅ Real-world examples of videos in action

Whether you need an explainer video, testimonial, or social media content, this guide will help you make the right choice.

Not sure which video is right for your business? Let’s chat! Send us a message, and we’ll help you craft the perfect v

Download the full PDF →https://www.pixeltie.com.sg/documents/2503_Video-Marketing-Made-Simple.pdf

11/02/2025

Today, the Tamils are celebrating Thaipusam, a festival of deep faith, endurance, and devotion to Lord Murugan. Thousands of devotees embark on a sacred journey, carrying Kavadis and offerings in a powerful expression of gratitude and spiritual discipline.

Watch our video capturing the essence of this vibrant tradition. 🎥

When the SGT, a leader in PET preform manufacturing, wanted a fresh and engaging way to reinforce their quality standard...
06/02/2025

When the SGT, a leader in PET preform manufacturing, wanted a fresh and engaging way to reinforce their quality standards internally, they turned to us for a mascot design. The result? QualiPET—a mascot designed to educate, motivate, and embody their commitment to excellence.

With a PET preform-inspired look, protective gear, and multiple expressions, QualiPET is now the face of quality at SGT, making internal communication more engaging and memorable.

17/09/2024

At Pixel Tie, we’ve been experimenting with Gen AI tools to bring a unique concept to life: a tourism video of early 20th-century Singapore, animated from a collection of vintage postcards.

Using old-world imagery as a foundation, we wanted to showcase the fascinating charm of Singapore’s past in a fresh and creative way. After hours of scanning, generating, scripting, and editing, we’re excited to share the result—our animated take on old Singapore: Discover Timeless Singapore.

We hope you enjoy this glimpse into history brought to life through AI.

We've been crafting engaging and authentic digital experiences for over 10 years. From strategic design work, to media p...
19/04/2024

We've been crafting engaging and authentic digital experiences for over 10 years. From strategic design work, to media production and branding, we help brands define and redefine who they are.

Take a glimpse at this photo/video shoot we did to showcase HONOR's new products range. 📸🎥✨ → https://www.pixeltie.com.sg/projects/honor.php

04/04/2024

Presenting our latest collaboration with DBS! We're thrilled to showcase the animated video we crafted to depict the current property investment landscape in Singapore.

Despite rounds of cooling measures, inflation and rising mortgage interest rates, Singaporeans and investors continue to show demand for homes.

Drawing insights from ‘The State of Marketing Report’ by HubSpot, several significant marketing trends are shaping how m...
26/03/2024

Drawing insights from ‘The State of Marketing Report’ by HubSpot, several significant marketing trends are shaping how marketers work in 2024:

➡️ The integration of AI tools and chatbots is revolutionising customer interactions, enhancing engagement, and streamlining processes.

➡️ Social selling is gaining prominence as consumers increasingly rely on social media platforms for product discovery, recommendations, and purchases.

➡️ Cookieless personalization is emerging as a vital strategy for delivering tailored experiences while respecting user privacy preferences.

Therefore the importance of innovation and adaptation in meeting consumer expectations and driving business growth. Marketing success today depends on quick access to data and personalisation at scale.

26/02/2024

Results don’t come overnight, but a well-executed content marketing strategy is a powerful way to elevate your brand.

After a year of meticulously crafted content for DirectAsia Insurance, we're thrilled to report they saw a return of $2 for every dollar invested in Content Marketing.

Here are some key highlights based on their KPIs:

+20% of transactions from organic reach
+40% of revenue from their blog
+31 positions for the ranking of their focus keyword
+1.2 million video views online
+3.2K engagements on social media

Discover how we did it → https://www.pixeltie.com.sg/projects/directasia.php

Why does Spatial Computing matter for marketers? And what do the VR, AR, MR, XR, and now SC acronyms mean?Apple is launc...
01/02/2024

Why does Spatial Computing matter for marketers?
And what do the VR, AR, MR, XR, and now SC acronyms mean?

Apple is launching its 'Vision Pro' on February 2nd, and it seems that the tech giant wants to use this opportunity to revise the nomenclature of VR, AR, MR, and XR technologies by asking developers and partners to describe its upcoming Vision Pro headset as a 'spatial computing' device.

This might not be a bad idea, considering how complicated existing acronyms can be for the average person to grasp. Here's a brief description accompanied by a summary image for clarification:

Augmented Reality (AR): Digital layer over physical elements
Mixed Reality (MR): Digital elements can interact with physical elements
Virtual Reality (VR): Fully-immersive digital environment
Extended Reality (XR): Umbrella term that covers AR, MR, and VR
Spatial Computing (SC): Encompasses XR and a broader range of technologies and applications.

From a business perspective, as of 2023, the spatial computing market is valued at ~USD 98 billion. According to marketsandmarkets.com, it is projected to grow at a compound annual growth rate of 23.4%, potentially reaching ~USD 280 billion by 2028.

Marketers need to know about spatial computing because it enables brands to create immersive, interactive, and personalized experiences for consumers. Understanding spatial computing will allow marketers to increase engagement by providing new avenues for creative and interactive campaigns.

How do you see the role of spatial computing in your marketing efforts, and do you have plan to implement it soon?

🔥 Creative Trends Report for 2024The creative landscape mirrors the world we live in. As today’s world is defined by dis...
12/12/2023

🔥 Creative Trends Report for 2024

The creative landscape mirrors the world we live in. As today’s world is defined by disruption and rapid changes, consumers around the world are prioritising balance in all aspects of their lives.

Therefore, it is no surprise that Adobe's Creative Trends Report for 2024 presents a balance of speed and sustainability, highlighting techniques and visuals that will not only delight your customers but also offer elements of relaxation and respite to counter the frantic pace of daily life.

Here is a quick pick at the main 4 trends:

➡️ Calming Rhythms: With mental and emotional health now a global priority, soothing and rhythmic visuals have a calming effect and are being used by a growing number of brands and companies.

➡️ Wonder and Joy: Consumers are craving visuals that inspire a sense of awe, joy, and enchantment as a coping mechanism in today’s challenging macroeconomic environment.

➡️ Dynamic Dimensions: Thanks to the multiverse and the continued rise of gaming, VR, and AR, it has become common for multiple asset types and dimensions to inhabit a world in motion together. This trend encourages a swarm of 2D and 3D elements to blend to create an impactful visual experience.

➡️ The New Nostalgia: What began as a fascination with 90’s and aughts styles, design, and technology, has grown into a deep dive into all eras, re-envisioning and reinterpreting vintage lifestyles and settings, particularly with AI-generated hyper-realistic renderings of past periods.

View all insights:
→ https://www.adobe.com/creativecloud/business/teams/resources/sdk/creative-trends-sdk.html

If you're eager to explore these trends as part of your marketing strategy for 2024, Pixel Tie is here to guide and support you every step of the way. Drop us a message, and let’s build something exceptional for your brand.

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