EQ Brand

17/07/2024

Important Notice:

It has come to our attention that a fraudulent website is using our business name to conduct potential money scams. We want to alert our valued clients and potential customers that Equus Brand Consultants is not associated with this sham website. A police report has been lodged and police are investigating into this matter.

Please be advised that we are not liable for any money transactions or losses incurred through interactions with this fraudulent site. For your safety, always ensure you are on our official website and verify any communications received from us.

If you have any concerns or need assistance, please contact us directly at [email protected]

22/04/2024

Part 1 – Why ‘looking good’ and ‘feeling right’ are so important

From the moment we wake up to the moment we sleep, we are surrounded by our favourite ‘brands’, the products we’ve selected to get us through our day, all of them represented by the brand identity that defines them. Why did we select them, and what has all this visual ‘power dressing’ got to do with it? Why isn’t everything just sold to us naked, in plain brown paper bags? Answer that question, and we understand not only why we need logos, but also why they need to look good.

Why and how do certain brands become our 'favourites'? Discover the power of good branding design to elevate your brand identity in Singapore.

13/07/2023

Going for Woke – Part 2 | When it’s bad for the brand, as well as the issues.

Back in 2020 we began our spotlight on the phenomenon of ‘Woke Capitalism’, and how it is impacting brands. Which is not all good. And we attempted to help brand owners navigate these potentially choppy waters in a way that would strengthen their brand, while building ‘a better world’. Sadly, it’s like nobody listened.

Back in 2020 we began our spotlight on the phenomenon of ‘Woke Capitalism’, and how it is impacting brands. Which..

18/08/2021

A bold brand refresh? If you’re going to refresh your brand in the consumer credit card space, you might as well push the boat out a bit, particularly a market leader like Visa. Instead they’ve simply delinked the colour bands from the logo, turning it into a separate brand asset, like the Nike swoosh. Time will tell if it becomes as recognisable as the swoosh. We think they really played it safe, and it's nothing to get excited about. What do you think?

Visa's new identity separates its brand symbol and wordmark.

16/08/2021

Throughout its history, the Olympics has been marred by accusations of not being economically and environmentally sustainable, with many of its past venues laying abandoned and unused, and the host cities left with heavy bills to pay.

Well, this year's host country Japan is trying to change all that. From cardboard beds and electric vehicles to powering their venues with renewables and using recycled electronic waste for this year’s Olympics medals… we hope this becomes the blueprint for future Olympic games!

The medals, made from recycled elements like old cell phones, are part of a larger sustainability effort at the Tokyo Olympics.

12/08/2021

In five short years, The National Gallery Singapore has achieved an awful lot - creating a visual arts powerhouse in a historic Singapore landmark, and putting Southeast Asian Art on the global map. So we’re proud to have designed their 2020 Annual Report, and the two before that.

Check out the digital version in the link!

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: National Gallery Singapore Annual Report FY2020, Author: National Gall...

09/08/2021

Happy birthday Singapore! It’s tough to be turning 56 during the Covid pandemic, but hey, at least this year we get to celebrate it twice, today and on the 21st. Enjoy the fireworks in 4K!

03/08/2021

Annual reports probably rank very low in anybody’s reading list but for MailChimp’s Annual Report, going through it is like a (long) walk in the park.

Illustrated throughout with very clear and simple messaging, we aren’t surprised it won two pencils at this year’s D&AD Awards.

2020 Mailchimp Annual Report

27/07/2021

The BBC has refreshed its logo to use their own in-house font instead of Gill Sans, and the UK public is frothing at the mouth at the £50,000 price tag, egged on by the tabloid newspaper The Sun.

The decision to make the change was so that BBC could stop paying hefty licensing fees every time they used the previous font, which ultimately will save them money. Must have been a slow news week at The Sun…

All this Big, Brutal Contempt over a small change.

23/07/2021

“Make it make sense!” Has been the rallying cry of hot dog lovers around the globe, when it comes to how buns and dogs are sold together at grocery stores. Basically, they never match - either there are too few buns in a pack vs the dogs, or vice versa.

Well Heinz has watched all the TikTok videos, and done something about it. They created a petition for bun and dog makers to make equal packs of 10 buns and dogs.

We don’t know if this petition is going to be successful but judging from the number of people who’ve signed it, Heinz just sold a lot more of its ketchup and mustards.