26/09/2019
The Indian Spicebox, founded by Namita Mehra, is an evolution from her sharing her recipes and culinary adventures on her food blog! Read on to find out more about her journey!
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How did you come up with the idea for Indian Spicebox?
When I was living in New York, I had just gotten a new job at an ad agency and new employees were asked to showcase their ‘talent’ at the monthly company staff meeting. I had recently got married and was cooking a lot for my Indian food loving husband. So I took in my spicebox for the talent show for the meeting and did a small presentation on Indian cooking basics and spices. My colleagues loved learning about Indian cooking and many of them asked me to help them assemble a spicebox and suggest some cookbooks. I struggled to find good cookbooks that were quick, easy, well-written and relatable for our generation. I’ve been a writer since college and decided then that I would one day write my own cookbook and package it with a spicebox. That idea was born in 2004, and I founded the company and created our signature product the ‘Spicebox Kit’ in 2014. Corporate life kept me busy (and gave me lots of incredible experience) but I didn’t let go of my idea and dream. The Spicebox Kit includes my cookbook along with the nine organic spices you need to cook all the recipes in the book, all beautifully packaged together. The best part is that each Kit funds hot meals for underprivileged children in India.
(continue reading the interview - link on bio 🌶️)