Words by Mutant

13/04/2017

Struggling to get people to open your newsletters?

Here’s 5 things you could be doing wrong, and how you can make it right again: https://goo.gl/WxC6br

23/03/2017

Need help finding your unique brand voice? Start by thinking how you want people to feel when communicating with your brand. Get more tips here:

When it comes to your business, your brand voice is everything (well, almost!). Your voice communicates your brand, core values and the type of relationship you want to have with your consumer.

21/03/2017

Targeting millennials in your upcoming campaign? In the age of ad-blocking technology, reaching out to this tech-savvy generation is no easy feat. Here’s how you can bypass the ad-block for a meaningful outreach:

Millennials are an interesting bunch. There’s a reason so many marketers tear their hair out when trying to target and engage them, simply because Millennials aren’t very responsive to traditional methods of advertising.

17/03/2017

Apart from executing a kick-ass content strategy, is your brand actively engaging with your audience? Learn how your brand can manage brand reputation online:

The secret to becoming a world class brand? Going beyond social presence. Technology has enhanced the ability for brands to engage consumers anytime, anywhere –but you can’t just rely on the technology alone.

15/03/2017

You know the merits of content marketing, but your manager doesn't seem convinced. Learn how you can persuade your manager and get them on the same page:

When executed correctly, content marketing helps build brand trust, awareness and a positive reputation. But... what if your manager doesn’t hold the same belief?

13/03/2017

Think creating content is the tough part? Making sure it engages and interests your audience can be the tougher job. Get some tips here on how to keep your audience coming back for more:

Creating content may seem simple, and sure enough it is, but keeping your audience engaged is a totally different game.

07/03/2017

Are you not seeing healthy returns from your painstakingly-developed content? It might be time for a content audit:

Companies should regularly practice content auditing to ensure that everything they publish is aligned with their overall direction and goals, and that they are getting value for money from their content.

03/03/2017

Mistakes happen (ahem, Oscars), but it’s how you deal with the mistake that matters. Get to know the top 5 content marketing mistakes and how you can reverse them:

Mistakes happen. And marketers operating in real-time know this better than anyone else. We’re breaking down the mistakes and lessons to be learnt from this train-wreck.

01/03/2017

Is your campaign not achieving the traction you hoped for? It’s now time to figure out how what went wrong and how you can do better next time:

When it comes to social media, the numbers don’t lie. You can have great content but it must be effective in reaching your audience, otherwise it’s like hosting an amazing party with no guests!

27/02/2017

It’s a mobile-first world, baby! Learn how to maximise your returns by presenting your content for mobile audiences:

This doesn’t just mean having an app or mobile-friendly website (yes, those are important from a UX perspective), but also maximising the use of content in the mobile space.

20/02/2017

A creative content strategy is important, but data shouldn’t be neglected either. Take your content strategy to the next level by looking at your data set:

Data helps guide content towards the next best direction. After all, brands aren’t just shelling out money for nothing – they want to see value and ROI.

17/02/2017

On the lookout for an agency to help with your content needs? Here’s how to make sure you pick the right one:

Besides allowing for a smoother partnership, a good culture also determines the type of team you get.