02/06/2025
Client : Haier Thailand
🏡 Reimagining Home Life with Smart Technology ✨
We worked with Haier to bring their smart home ecosystem to life by showing how cutting-edge innovation blends seamlessly into the warm, everyday moments of modern family life. Guided by the slogan "More Creation, More Possibilities," the campaign rolled out across Thailand, Malaysia, and the Philippines through a suite of videos and key visuals that made Haier’s technology feel personal, relevant, and inspiring. 🌏🎥
Built around "Happiness is Homemade," the story follows a family's chaotic trip prep, their beloved pet, and how Haier’s smart tech keeps them connected, turning challenges into joyful reunions. 🐾❤️
By showcasing both innovation and emotional connection, we strengthened Haier’s position as a brand that enables "homemade" happiness. The campaign achieved over 7M views while reinforcing Haier’s place at the heart of modern, meaningful family living. 📈💙
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