13/03/2026
Grand Prix, Gold, and Thailand Agency of the Year at Spikes Asia 2026.
Still feels a bit like waking up from a dream.
Time for a big celebration.
At Spikes Asia 2026 — one of the toughest creative competitions in the region and part of the journey toward Cannes Lions International Festival of Creativity — our beloved VML Thailand has been named Thailand Agency of the Year.
And along the way, our work brought home:
Grand Prix – Creative B2B
Tra Mongkut – Soil Stay
Gold – Outdoor
Netflix – Dalah’s Spoiler Billboard
Bronze – Brand Experience & Activation
Netflix – Dalah’s Spoiler Billboard
Bronze – Entertainment
Netflix – Dalah’s Spoiler Billboard
Thousands of the best works from across Asia-Pacific compete to be the best of Asia. That’s how tough it is.
Winning a Grand Prix in Creative B2B is almost an impossible task. But we did it with Tra Mongkut’s Soil Stay.
This campaign is a long-term commitment from the client to build meaningful connections with the farming community. A sustainable platform where the client probably put even more effort into it than we did. This recognition truly belongs to them. The team worked hand in hand for more than a year to build it, and I’m incredibly proud of what we created together.
And this is only the beginning.
I hope Soil Stay continues its momentum and proves that a great idea can make the world a better place — while building long-term love for the brand.
Our other winner, Netflix’s “Dalah’s Spoiler Billboard,” took Gold in Outdoor (our signature, isn’t it?) and two Bronzes in Brand Experience & Entertainment.
Netflix has been an incredible partner since 2018. They never settle for less, and I’m truly grateful they trusted us with this one. A piece proudly anti-AI, built purely with human craftsmanship — from insight to idea to ex*****on — thanks to an amazing team and talented artists.
These results are the reward for hard work, dedication, and most importantly, trust.
We’ll keep working hard.
Keep the work fun.
Stay humble.
Time to celebrate with the team and our clients.
And if you feel a little jealous…
Don’t worry.
There’s always a good brief around the corner.
Love,
Your CCO. ❤️
