08/10/2026
New channels and formats keep opening up across Southeast Asia, and September showed how many different directions they can go. 👇
In advertising and gaming:
🤖 OpenAI launched ChatGPT Ads across 7 markets, giving brands a new spot inside the conversation
🎮 Havas Play partnered with iion to scale playable ads and mini-games across APAC
🌾 CLEVO and Publicis Indonesia built a Roblox game where purchases become real farming equipment for local farmers
🏆 Visa committed to 3 more years as Global Payment Partner of the Mobile Legends: Bang Bang M Series
In storytelling and tourism:
🎬 Thailand took 10 curated filming routes to TIFF to attract international productions
🧭 Amap and the Singapore Tourism Board launched city guides to point Chinese travelers to local businesses
Every new format needs people who can make work that fits it, whether that's an interactive ad, a game world, a film, or a visual story.
Swipe through for the full round-up.
Which story stood out to you? Tell us in the comments. 💬