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Shark 13 Productions

Strategy. Storytelling. Our approach combines strategic thinking with Markatainment™

Markatainment™
We work with businesses to build smarter marketing strategies, clearer brand positioning, and stories that truly connect with customers.

25/05/2026

Rainy season in Phuket doesn’t mean tourism stops.
It means the MARKETING should change. 🌧️🌴

Too many businesses still try to sell Phuket the exact same way they do in high season…

But low season travellers are different:
✔️ They want experiences
✔️ Authenticity
✔️ Atmosphere
✔️ Relaxed travel
✔️ Better value
✔️ Less crowds

So how SHOULD hotels, restaurants, tours, beach clubs, and resorts be marketing right now?

At Shark 13, we break down:
🎯 The new target audiences in Phuket
🎯 What people actually want during green season
🎯 Why discounting is often the WRONG strategy
🎯 How businesses should change their content and storytelling
🎯 What successful Phuket brands should be showcasing right now

The businesses that understand rainy season psychology will win the green season. 🌴

Read the full blog now.

A Shark 13 Perspective on How Businesses Should Market During Rainy Season Every year in Phuket, businesses make the same mistake when high season ends. They panic.

20/05/2026

The More You Know, The Less You Feel
How Understanding Marketing Can Ruin The Magic
As kids, magic tricks felt impossible.
As adults, we start seeing the trick behind the trick.
The same thing happens with:
📱 Social media
🎯 Advertising
🎬 Content creation
Once you see the strategy…
you can’t unsee it.
So does knowing too much ruin the magic?
New blog now live from Shark 13 Productions

How Understanding Marketing Can Ruin The Magic When you’re a kid, magic is magic. You genuinely believe the rabbit appeared out of nowhere.

18/05/2026

You don’t need a psychology degree to be good at marketing.
Seriously.
Every time you:
• Read a review before buying
• Avoid something that feels risky
• Click on something that just feels right
…you’re using behavioural science.
You just didn’t call it that.
Most businesses aren’t failing because they don’t know enough.
They’re failing because they’re overcomplicating something they already understand.
We’ve broken it all down in our latest blog 👇
“You Already Know More About Marketing Than You Think”
It’s honest, simple, and might just change how you look at your own marketing.

Let’s start with something slightly uncomfortable… Somewhere along the way, marketing got complicated. It became a world of funnels, frameworks, algorithms, attribution models, behavioural science papers, and words like “neuro-something” that sound impressive but often leave business owners ...

14/05/2026

Marketing Isn’t Broken… Expectations Are.
Ever walked into a football match knowing your team was going to win…
and walked out wondering what just happened?

That feeling?
That’s not failure. That’s expectation.

And it’s exactly what’s happening in marketing right now.

Too many brands expect:
⚡ Instant results
💰 Big returns on small budgets
📈 Growth without consistency

Then blame marketing when it doesn’t deliver overnight.

Here’s the truth:
Marketing is a system, not a switch.

If you’ve ever said “our marketing isn’t working”…
this one might hit a little close to home.

👉 Read the full blog: Marketing Isn’t Broken. Expectations Are.

Let’s start with something that has absolutely nothing to do with marketing. You buy tickets to a football match.

11/05/2026

You can have the perfect idea…
And it still won’t sell.
Why?
Because people don’t make decisions to be right.
They make decisions to avoid being blamed.
There’s a brilliant story from British Airways that explains exactly why bold marketing gets rejected… even when it’s better.
If you’ve ever wondered why “safe” wins over “smart” — this one’s for you.
👉 Read the full blog

(And Why It’s Not About the Idea at All) There’s a story from British Airways that perfectly explains one of the biggest problems in marketing. And no… it’s not about planes.

06/05/2026

Most businesses think marketing starts with ads…
The best ones know it starts with people.
27 years ago, I watched a training video about a fish market in Seattle.
Not exactly where you’d expect to find one of the best marketing lessons of all time.
But here’s the thing…
They don’t just sell fish.
They create moments.
Energy.
Experiences people remember (and share).
And that’s the real takeaway 👇
Your people.
We’ve broken down the FISH Philosophy and what it actually teaches about marketing (not just customer service) in our latest blog.
👉 Go read it now and see why your internal culture might be your biggest missed opportunity.

Long before TikTok hooks, before “brand voice,” before anyone said Markatainment™… There was a fish market in Seattle. And 27 years ago—standing somewhere very far from Seattle as a water sports instructor at Sundial—you were probably shown that now-famous training video.

04/05/2026

Most marketing today tries to look clever.
The original marketers? They just focused on what actually works.
From shouting “last few left!” to turning a simple product into a must-have deal — UK market traders were using behavioural science long before it had a name. Even Del Boy from Only Fools and Horses knew how to sell the story, not just the product.
And here’s the truth… it still works.
👉 Scarcity
👉 Story
👉 Social proof
👉 Simplicity
No funnels. No fluff. Just understanding people.
📖 Read the latest blog from Shark 13 and see why the original marketing might still be the best one.

There’s a certain kind of energy you only find in a proper UK market. It’s loud.

01/05/2026

Most boat brokers in Phuket don’t have a boat problem…
They have a marketing problem.
It’s not the engine specs.
It’s not the price.
It’s how you’re selling it.
In 2026, buyers don’t want a brochure…
They want the lifestyle, the story, and a reason to care.
👉 Are you selling a boat…
or the freedom of leaving the marina at sunrise and beating every crowd to Phi Phi?
Big difference.
We’ve broken down exactly what most brokers get wrong (and how to fix it) in our latest blog.
If you’re in the boat sales game in Phuket… this one might sting a little.
But it’ll help.
👇 Read it here

Let’s be honest. Selling boats in Phuket should be easy.

28/04/2026

You don’t have a marketing problem.
You have a too much marketing problem.
Too many platforms.
Too many ideas.
Too many “we should try this…”
And zero results.
👉 This one mistake is quietly killing your business.
And almost everyone in Phuket is doing it.
If your marketing feels busy… but not working…
This is why 👇

(And why it’s quietly costing you customers every single day) Let’s get straight to it. The biggest marketing mistake Phuket businesses are making in 2026 isn’t… Bad ads No budget Or even weak content It’s this: Trying to do everything… instead of doing what actually works.

20/04/2026

Why Every Tour Company in Phuket Looks the Same Online
Would anyone know it’s your tour?
Same islands.
Same photos.
Same descriptions.
👉 And that’s why customers choose on price.
Not because you’re better.
If your bookings depend on discounts…
This will hit hard 👇

(And why that’s costing you bookings every single day) Let’s not pretend this isn’t happening. Search for: “Phi Phi tour Phuket” “James Bond Island tour” “Phang Nga Bay tour” And what do you see? Different company names… Same photos.

15/04/2026

Why Every Spa in Phuket Says the Same Thing (And Why That’s a Problem)
“Relax. Rejuvenate. Escape.”
Sound familiar?
That’s because every spa in Phuket says it.
👉 And that’s exactly why no one remembers you.
If your marketing sounds calm…
but your bookings aren’t…
This might be the problem 👇

(And why “relax, rejuvenate” might be costing you customers) Let’s play a quick game. Imagine you’re a tourist in Phuket searching for a spa.

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