Shark 13 Productions

24/08/2026

🚨 SOMETHING BIG IS COMING THIS SEPTEMBER… 🦈🌴

Phuket High Season is coming.

And throughout September, Shark 13 Productions is putting Phuket marketing under the microscope.

Welcome to the Shark 13 Phuket High Season Marketing Series.

Starting September 1st, we’ll be releasing a brand-new blog every Tuesday and Thursday throughout September, looking at marketing, tourism, customer behaviour and the battle for attention as Phuket heads towards another high season.

We’ll be talking about things like:

🦈 How tourists actually choose where to eat, stay and play

📱 Social media, Google, TikTok and AI Search

✈️ The Phuket tourist customer journey

⚔️ The High-Season Attention War

📸 Why your online perception matters

💰 Marketing budgets and where businesses waste them

⭐ Reviews and reputation

🌴 What Phuket businesses should be doing before high season arrives

🧠 Consumer psychology, FOMO and buying behaviour

🤖 How AI is changing the way tourists discover Phuket businesses

Some will be practical.

Some will be educational.

Some might be slightly controversial. 😈

And hopefully, some will make Phuket business owners stop and think:

“Hmmmm… are we actually ready for high season?”

Two new blogs a week.

Every Tuesday and Thursday throughout September.

No sales pitch. No marketing waffle.

Just ideas, observations, data, experience and plenty of Shark 13 opinions on what Phuket businesses can do to make the most of High Season 2026.

🦈 The Shark 13 Phuket High Season Marketing Series

📅 Starts September 1st
🔥 New blogs every Tuesday & Thursday
🌴 Made in Phuket, for Phuket businesses

Stay tuned… the sharks are circling. 🦈

21/08/2026

Right. I’m putting my neck on the line.
I’ve been looking at where marketing is heading, AI search, changing consumer behaviour, social media, authenticity, micro-communities, AI agents and the way people are discovering and choosing businesses.
So I’ve made 10 marketing predictions for 2027… plus one extra for fun.
I’ve put my predictions on the record.
In December 2027, we’ll come back and see how badly I got it wrong. 😂
🦈 Read the latest Shark 13 blog.

What will marketing look like in 2027? Jay Leshark from Shark 13 Productions makes 10 predictions covering AI, SEO, social search, authenticity, influencers, micro-communities and the future of digital marketing – plus one bonus prediction.

18/08/2026

Humans hate missing out. 😅
That’s why:
⚡ Limited editions work
⚡ “Selling fast” works
⚡ Seasonal experiences work
⚡ Social media creates so much urgency
FOMO is one of the strongest psychological triggers in marketing.
Our latest Shark 13 blog dives into why humans fear missing out… and how smart brands use it ethically.
🧠 Read now.

Why do we suddenly want something more when we think we might miss out? Explore the psychology behind FOMO marketing, scarcity, urgency and human buying behaviour.

13/08/2026

There are businesses that are incredible...
..and there are businesses that look incredible.

The interesting question is: Which one would you choose?

Before anyone walks through your door, they've already formed an opinion. Your website, social media, Google reviews, photos, and even how recently you posted all shape that first impression.

The problem? Sometimes that perception couldn't be further from reality.

In my latest blog, I explore one of my favourite quotes, "Perception is Reality," and why it's one of the most important concepts in marketing today.

If your business is amazing, does your online presence actually show it?

Or are you losing customers before they've even had the chance to experience what you really offer?

Read the blog and then try one simple exercise that could completely change the way you see your own business.

🔗 Read it now and let me know... Does your online perception match your reality?

Stop advertising. Start storytelling.

Customers form an opinion of your business long before they meet you. Discover why perception often becomes reality and how great marketing ensures the two are aligned.

12/08/2026

One of the biggest misconceptions about marketing is that it's about making things look better than they are.

Good marketing should never do that.

Good marketing simply makes reality visible.

11/08/2026

Have you ever decided NOT to eat somewhere... before you even walked through the door?
I did.
A confusing menu and pricing system made me close the website and look elsewhere.
That experience reminded me of one of the biggest mistakes businesses make:
Marketing isn't just about attracting customers. It's about removing friction.
Every extra calculation, every confusing price, every unnecessary decision creates doubt. And doubt costs sales.
In my latest blog, I explore why pricing psychology matters, how confusion creates friction, and why the businesses that make buying feel effortless are often the ones that win.

If you've ever wondered why customers disappear without enquiring or booking, this one's worth a read.

👉 Read the full blog now.

Shark 13 Productions

Stop advertising. Start storytelling.

Discover how confusing pricing creates friction, increases customer anxiety and costs businesses sales. Learn why clarity is one of the most powerful marketing strategies.

08/08/2026

Have you ever noticed that the moment someone tells you what to do... you instantly want to do the opposite? 😅

That's not just stubbornness. It's psychology.

It's called Autonomy Bias, and it's one of the biggest reasons some businesses effortlessly attract customers while others come across as pushy.

The best marketers don't force people to buy.

They help people feel like they made the decision themselves.

In my latest blog, I dive into:
🧠 What autonomy bias actually is
🍔 Why Apple, Netflix and even restaurants use it
💡 Simple ways any business can use it to increase trust and sales
🚀 Practical examples you can start using today

The best marketing doesn't pressure people.

It empowers them to choose.

Read the full blog and see if your marketing is helping customers decide... or accidentally pushing them away.

What if the best way to sell more was to stop selling? Discover how autonomy bias influences customer behaviour and learn simple ways to make your marketing feel more like a helpful conversation than a sales pitch.

05/08/2026

This sneaker shop isn't going viral because it sells shoes...
It's going viral because of a simple game.
What if restaurants stopped trying to create better adverts and started creating experiences people couldn't wait to share?
My latest blog explores why the best marketing doesn't feel like marketing, it feels like play.
👇 Read the blog and let me know what game you'd add to your business.

Advertising interrupts people. Experiences bring them together. Discover how experiential marketing creates memorable moments that customers naturally share with friends.

02/08/2026

The best marketing lesson I learnt this week didn't come from a marketing agency... it came from a fruit seller in Phuket.
Have you ever noticed that some of the best marketers in Phuket probably don't even call themselves marketers? 🍍🥭
Take a walk through your local market and watch the fruit sellers.
They've probably never read a book on behavioural science.....but they understand something even more important.
People.
Marketing isn't always about bigger budgets, fancy websites or the latest AI tool. Sometimes it's about understanding human behaviour and making people feel confident enough to buy.
In our latest blog, we explore why the local fruit stall might just be teaching better marketing than some boardrooms.
🍊 It might just change the way you think about selling your business.
👉 Read the full blog here

Some of the best marketing lessons don't come from textbooks—they come from local markets. Discover how a Phuket fruit stall uses timeless marketing psychology to attract customers and increase sales.

29/07/2026

The best marketing I've seen recently wasn't a million-dollar campaign.
It was a tiny advert
A few simple words that instantly told you:
✅ Who they were.
✅ What they did.
✅ Why you should call them.

A few weeks later, I spotted an advert for a new restaurant that did exactly the same thing. One short sentence answered the two biggest questions every customer would ask before walking through the door.

It got me thinking...

So many businesses try to sound clever when all their customers really want is clarity.

In my latest blog, I look at why the simplest marketing is often the most effective, and why one clear sentence can outperform an entire page of buzzwords.

If your website, social media or advertising doesn't answer "What do you do?" and "Why should I choose you?" within a few seconds, it might be time for a rethink.

Read the blog and let me know...

What's the simplest piece of marketing you've ever come across that just worked?

The best marketing isn't always the most creative. Discover how a clear marketing message helps customers instantly understand what you do and why they should choose your business.