NeoScent International

30/10/2025

24/09/2025

Lobby Scenting ROI, Its as simple as 1,2,3 with NeoScent International

1. Evidence
A 2022 study by the Scent Marketing Institute found that ambient scenting in hotels increased guest satisfaction scores by 20%.

Research published in the Journal of Retailing (Spangenberg et al.) shows that pleasant scents extend customer dwell time by up to 40%.

A survey by HospitalityNet reported that 63% of hotel guests are more likely to return to a property that “smells pleasant and distinctive.”

2. Impact
Lobby scenting by NeoSceent typically costs less than 1% of a hotel’s operating expenses, yet influences every guest walking through the door.

Positive first impressions in the lobby contribute directly to higher online review scores.

Repeat bookings and longer stays are more common when the guest experience is multisensory.

3. ROI
Example: For a 200-room 4-star hotel, scenting the lobby with NeoScent may cost less than B10,000 per month. If it results in even a 2% increase in repeat bookings, the revenue gain far outweighs the expense.

Scent branding strengthens differentiation, supporting higher room rates compared to unscented competitors.

3. Results
Lobby scenting by NeoScent International offers a proven return on investment by combining low implementation costs with significant benefits: happier guests, stronger brand recall, and measurable revenue impact. For hotels aiming to recover post-COVID and attract repeat visitors, scenting represents one of the most cost-effective enhancements available.

Visit www.neoscent.com for all your scenting needs

24/07/2025

Can Scent Help You Sleep Better? A New Study Says Yes.

tony23646
4 minutes ago
1 min read

If you’ve ever lit a lavender candle or sprayed a calming mist on your pillow, you’re not alone—and now science backs you up. A new study shows that diffusing fragrance before bed may actually help improve your sleep.

The Study: Real Bedrooms, Real Results
Researchers tracked the sleep of 26 healthy women aged 21 to 55 over nine weeks. All participants had an interest in using scent to support better sleep.

After a baseline week, each person spent three weeks using a fragrance diffuser (by Reckitt’s Scientific Platform) for at least an hour before bedtime, followed by three weeks without it—or vice versa. The diffuser was placed in the room they spent the most time in before bed.

Sleep was measured with SleepScore Max, and participants also completed short surveys at night and in the morning.

What Changed? Better Sleep, Better Mood

Over 835 nights of sleep data, the results were clear. While using the diffuser, participants:

Got more deep sleep
Woke up less during the night
Had more consistent sleep
Reported feeling sleepier at bedtime

Felt they had better sleep and better mood—both at night and in the morning
No negative effects were reported.

What It Means
The results suggest that diffusing fragrance before bed may boost both sleep quality and mood—even for people without diagnosed sleep problems. And because the results were supported by both tracking data and personal reports, there’s real promise here.

So if you’re looking for a simple, relaxing way to improve your nighttime routine, it might be time to plug in that diffuser.

Need scenting support?
NeoScent International can
help.neoscent.com

24/07/2025

Scent can make you slim

𝐵𝑦 𝐻𝑢𝑖 𝐿𝑖𝑛𝑔 𝐷𝑎𝑛𝑔 – 22 𝐽𝑢𝑙𝑦 2025Fragrance innovation is shifting beyond s*x appeal and aspirational imagery. Over the next five years, health-altering scents—especially gourmand fragrances—are expected to lead, backed by neuroscience and wellne...

07/03/2025

Follow Tony's Tips and forever change your brand.

In the world of luxury hospitality, every detail matters. From the moment a guest steps through the doors, their experience is shaped by the sights, sounds, and—perhaps most powerfully—the scents that surround them. Tony Wright, CEO of NeoScent International, believes that ambient scenting is th...

26/02/2025

"The ROI of Scent: How Fragrance Enhances Guest Experience, Boosts Revenue, and Builds Loyalty"

When investing in a scenting program, measuring return on investment (ROI) might not seem as straightforward as it would be for something like room upgrades or restaurant sales. After all, scent is an intangible experience, it influences guests on a subconscious level. However, that doesn’t mean i...

17/02/2025

Unlocking Hidden Revenue: How Scent Branding Elevates Luxury Hotels

Luxury hotels go to great lengths to create an unforgettable guest experience—plush bedding, ambient lighting, curated music, and impeccable service. But there’s one powerful yet often overlooked element that can significantly impact guest satisfaction, brand loyalty, and even revenue: scent bra...

27/01/2025

"Using the power of scent to create memorable experiences and drive sales—could your business benefit from a signature fragrance?"

THE BEST ROUTE to your customers' wallets may be through their noses.At least that's the theory behind scent marketing, a tactic embraced by a growing number of small businesses. They're infusing their sales spaces with a variety of smells deliberately chosen to influence shopping behaviour.“We wa...

09/01/2025

A multi-sensory approach is set to reshape how we experience and connect with brands.

Hotel décor is typically themed and that theme must be considered when developing a signature scent so as to make sure that the scent matches the environment. One of the reasons we do this is because of a phenomenon called Sight-Smell Synesthesia. For example, if you frequent a hotel that has a whi...

12/12/2024

"Ever catch a whiff of a scent that takes you back in time?

When it comes to creating memorable experiences for customers, most businesses focus on visuals, sounds, and overall ambiance. But there's one often-overlooked element that can leave a lasting impact on your audience: fragrance. Scents have a remarkable ability to evoke emotions, trigger vivid memor...